An investor in Sydney who bought a Logan townhouse has never walked the street, and the first manager with a clear page tends to win the call.
Brisbane property management firms grow by winning landlords, not renters. HeyLead runs Google Ads, SEO, Meta Ads and landing pages aimed at owners in Logan, Ipswich, Moreton Bay and the inner suburbs, and follows each owner lead through to a signed management agreement. We are your marketing team, so your agent licence, trust account and leasing team stay with you. Budgets and reports are in A$ and show GST where it applies.
What we do
Each service below has a Brisbane city page. Here they are set up to bring landlords, not renters, to your team.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Managers with a few hundred properties around Logan, Springfield Lakes and North Lakes who want owner leads beyond referrals
Agencies picking up interstate investors who bought new stock in Brisbane's growth corridors and have never visited
Inner-ring managers handling Queenslanders and apartments around Paddington, New Farm and South Bank for owners who live nearby
Principals who have left a franchise or larger group and need their own owner pipeline and brand
The local picture
Your market
Brisbane rental supply is spread across several council areas, and the owner looks different in each. Logan, Ipswich and Moreton Bay carry many newer houses and townhouses bought by investors, plenty of them from Sydney and Melbourne, who will never drive past the property.
Inside the river loop, owners hold Queenslanders, character cottages and apartments and often live close by. In Queensland, letting or managing property for others for reward needs a licence from the Office of Fair Trading, while an owner who lets their own place can self-manage.
Bonds are lodged with the Residential Tenancies Authority, and owners ask how that works.
Landlords also want to know what a manager handles on compliance items such as smoke alarms and pool safety certificates, so a licence number and a plain process are worth more on the page than another photo gallery.
Your customers
Owner intent shows up in searches like property management Ipswich, how much do property managers charge in Queensland and how to change property manager.
A good lead is a landlord with an address, a lease end date and a reason for looking, such as a poor inspection report or slow repairs.
Renters searching realestate.com.au and Domain for a place to live are not that lead, so renter searches go on a block list and the tenant form sits on its own page.
We report cost per owner call, cost per rent appraisal request and cost per signed management agreement in A$, split by council area, so you can see whether Logan or the inner suburbs is paying back.
Our approach
We build one owner page per patch: Logan and Yarrabilba, Ipswich and Springfield, Moreton Bay from Redcliffe to Caboolture, and an inner page for Paddington, New Farm and South Bank.
Each shows your Queensland agent licence, your fees in plain words, a sample owner statement and how repair approvals work. Google Ads runs on owner and manager-switching searches, with tenant searches excluded.
Meta Ads show a rent appraisal offer to people who visited a page and left, including interstate investors reading from Sydney or Melbourne. Calls and forms are tracked by page, so each month shows which patch produced each signed agreement.
Building stock
Queenslanders and character cottages in the inner ring, newer houses and townhouses in Logan, Ipswich and Moreton Bay estates, and inner apartments
Listing sites in this market
realestate.com.au, Domain
Licences you show on your page
Queensland real estate agent or letting agent licence from the Office of Fair Trading, which stays with the client and is shown on the site and in ads.
Common mistakes
Rental searches in Brisbane far outnumber manager searches, so a shared form fills with application questions. Owner calls get buried, your property managers stop trusting the inbox, and the report looks healthy while signed agreements stay flat.
A buyer in Melbourne holding a Logan townhouse cannot pop in to meet you. They judge the page, the sample statement and how fast you reply. A named contact and a clear explanation of how repairs are approved beat generic copy every time.
A single Brisbane radius spends where clicks are cheapest, which is often outside the streets your inspectors can reach in a working day. Separate campaigns per council area let you switch Ipswich on only when your team there can take on new properties.
How it works
We agree which council areas your property managers can inspect without losing half a day, and campaigns start there. Areas outside that map stay off until you have capacity.
Owner ads, owner pages and an owner form go live first. Tenant searches are sent to your vacancy listings so they never reach the landlord inbox.
Your agent licence number, how rent and bond are handled, how repairs get approved and what an owner statement looks like sit near the top of the page, before the visitor has to scroll.
Each month you see owner calls, appraisal requests and signed agreements by council area, with cost per signed agreement in A$.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| property management Brisbane | Owner comparing agencies across the city |
| property management Logan | Investor with a newer house or townhouse |
| property manager fees Queensland | Fee research; answer it on the page |
| change property manager Ipswich | Unhappy landlord, often the best lead |
| rent appraisal Chermside | Owner sizing up a first letting |
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
Kim Lazaro
Digital Marketing Manager, NewBook
FAQs
What Brisbane principals ask before they sign.
The one that can show signed management agreements, not clicks. Ask any agency how it keeps renter traffic away from owner leads and how it reports by council area. HeyLead builds owner-only pages and reports in A$, so you can judge it on those numbers.
Write a page for owners unhappy with their current manager: what the switch involves, how keys, bond records and ledgers are handed over, and how long it takes. Pair it with ads on switching searches. Reply the same day, since these owners usually speak to two firms.
Usually not. Growth-area owners hold newer stock, often from afar, and search with their own suburb names, while inner owners live nearby and ask about character homes and body corporates. Separate campaigns also stop the budget drifting to whichever area has the cheapest clicks.
The Office of Fair Trading Queensland licenses real estate agents and letting agents under the Property Occupations Act, and managing property for others for reward generally needs one. Your licence number goes on the page. HeyLead is the marketing team, not the licence holder, so confirm the details for your agency with Fair Trading.
Google Ads on owner searches can produce calls within the first weeks once tracking is live. SEO pages for Logan, Ipswich and Moreton Bay take months, and no position is promised. Most agencies run both so paid search carries the gap.
No. HeyLead works online with Brisbane firms and has no office in the city. We run campaigns around your inspection area, and your own office stays the address on your Google Business Profile.
Other pages for this city.