Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Real Estate and Property
More Doors in Australia.
Better Tenants.
Less Vacancy.
Built for Australian owner-led businesses competing in AU search. A landlord who is fed up with their property manager starts searching for a new one. We make sure your firm is on the list they look at.
We run the search pages, ads and tracking that bring you owner calls, signed management agreements and good tenants for your vacant units, without depending on the big listing portals in Australia.
handshake verified star
Trusted by property management companies to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
Our property management marketing is built for firms that grow by trust and service quality, not by undercutting on fees in Australia. Property Management demand shows up on Google.com.au as "property management near me" and "switch property manager". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Property Management buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Property Management operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "property management near me" and "switch property manager" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personResidential investors comparing managers after purchase or portfolio growth in Australia
- personOwners unhappy with communication, arrears handling or vacancy performance in Australia
- personLandlords inheriting or relocating who need a local manager quickly in Australia
- personAgencies cross-selling management to existing sales clients in Australia
- personTenants looking for a rental when you have vacant units to fill in Australia
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What buyers search for
searchproperty management near mesearchswitch property managersearchrental property manager feessearchbest property manager reviewssearchlandlord property management services
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Ready to book
- boltForms that mention number of properties, current manager or switching reason in Australia
- boltSearches that combine a neighborhood with property manager terms in Australia
- boltDownloads of owner guides followed by appraisal or contact requests in Australia
- boltCalls asking about fees, reporting and vacancy turnaround time in Australia
What drives their decision
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Trust in fee transparency, reporting quality and vacancy outcomes in Australia
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Local reputation, reviews and proof of doors under management in Australia
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Responsiveness when maintenance, arrears or lease issues arise in Australia
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Clear comparison on inclusions, leasing strategy and owner communication in Australia
How we capture intent
search
Owner-intent SEO and content in Australia
Landlord guides, neighborhood pages and switching content that show up when owners compare managers or research fees in Australia.
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Split owner and tenant campaigns in Australia
Separate paid search for each group, with its own pages, keywords and budget, so you can see what owner leads really cost in Australia.
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Competitor conquesting in Australia
Ads and pages aimed at owners who are searching for alternatives, backed by proof on communication, late rent handling and vacancy in Australia.
hub
CRM attribution in Australia
We tag each lead's source from the first click to the signed agreement, so you can see which channels grow your portfolio in Australia.
my_locationmarketing geo for property management covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Property Management Marketing Approach
01
flight_takeoff
Property Management demand on Google.com.au
Property Management shows up as "property management near me" and "switch property manager" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
filter_alt
Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
auto_awesome
Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose property management jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
event
From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every property management enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Property Management marketing services
search
SEO for Property Management in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "property management near me" in Australia
- checkClear answers to questions people ask when comparing options like "switch property manager" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
query_stats
SEM for Property Management in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "property management near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut DIY landlord, job-seeker and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Property Management in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how property management customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
web
Web Design for Property Management in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "rental property manager fees" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Property Management in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
handshake
CRM Integration for Property Management in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Property Management in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "property management near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified property management enquiries from "property management near me" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More owner leads and signed management agreements in Australia
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More doors under management, and fewer owners leaving in Australia
This is property management marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about property management marketing? We have got honest answers in Australia.
Most property management enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "property management near me" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Property Management see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "property management near me" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do you reach landlords who want a property manager, not just tenants looking for a rental in Australia?
Owners and tenants search for different things, so each gets its own pages, campaigns and reports. Owner marketing speaks to landlords who are choosing or switching a manager, while tenant marketing fills your vacant units. Keeping them apart means a busy rental listing never hides how many owner leads you really had in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
Can you help us win owners away from another property manager in Australia?
Yes, in an honest way. Owners who are unhappy with slow repairs, late statements or arrears that nobody chased search for a better manager. We put clear pages and ads in front of them that explain how you handle those problems and how a switch works, without running anyone down in Australia.
Our fee per door is small. Is paid marketing worth it for property management in Australia?
It can be, because an owner who stays pays you every month for years. We work out what one signed management agreement is worth to you over its life, then judge cost per owner against that. Search visibility and referrals keep the average cost lower over time in Australia.
How do you help with vacant units on the properties we already manage in Australia?
Vacant units get their own short campaigns and listing pages, and every tenant who asks about a unit is routed to a quick reply. The first firm to answer a tenant often gets the application. Filling units faster protects your letting fee and keeps your owner happy in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Grow Your Rent Roll in Australia
If you manage rental properties and want more owner leads and fewer vacant units, without depending on listing portals, let us talk in Australia.