One page for every asset
Someone after a small warehouse will not read a page about CBD towers. A single generic page reads as nobody's specialty and converts badly. Asset-type and submarket pages let each enquiry land where your agent works.
Commercial Real Estate · City · Greater Brisbane
Commercial property marketing in Brisbane for leasing and sales agents from the CBD to Eagle Farm
A warehouse owner at Eagle Farm, an office tenant in Milton and a Valley retailer all want space, and none of them searches the same way.
Brisbane commercial agents lease and sell office, retail and industrial space to tenants and owners who search in very different ways. HeyLead runs Google Ads, SEO, Meta Ads and landing pages for each submarket, and tracks enquiries through to inspections, proposals and signed leases. Your agent licence, your listings and every negotiation stay with your team. Budgets and reports are in A$, ex GST (before tax), the way commercial deals are quoted.
- check_circle Tenant-side and landlord-side pages kept separate
- check_circle Office, retail and industrial each on their own submarket map
- check_circle Enquiries tracked to inspections and signed leases
What we do
What drives qualified commercial enquiries in Brisbane
Each service below has a Brisbane city page. Here they are built around tenants and owners looking for space, not residential buyers.
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SEO
Pages and listings that appear when people nearby search Google for what you do.
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Google Ads
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Meta Ads
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Web and landing pages
Pages built to turn a visit into a call, form or booking.
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insights
Analytics
Call and form tracking, so you can see which ad or search produced each lead.
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CRM integration
Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Typical clients in Brisbane
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Industrial specialists leasing and selling warehouses around Eagle Farm, Acacia Ridge, Wacol and Richlands
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Office agents working the CBD, Fortitude Valley, Newstead and Milton for owners and tenants
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Retail leasing teams handling strip shops and neighbourhood centres from Chermside to Indooroopilly
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Independent firms selling small commercial buildings to owner-occupiers and self-managed super funds
The local picture
Commercial real estate marketing in Brisbane: what to know
Your market
What is different about Brisbane
Brisbane commercial space splits into submarkets that behave differently. The CBD and its fringe at Fortitude Valley, Newstead and Milton run on office tenants and investor owners, while South Brisbane and Woolloongabba keep changing with new transport and development.
Industrial demand clusters around the port and airport at Eagle Farm and Hemmant, along the south-west corridor at Acacia Ridge, Archerfield and Wacol, and north toward Brendale and Narangba. Retail ranges from the Chermside regional centre to strip shops on Racecourse Road and Given Terrace.
In Queensland, agents need a real estate agent licence to lease or sell commercial property for others, and retail shop leases have their own legislation with disclosure rules. Small owner-occupiers often buy through self-managed super funds, which shapes how they search.
Your customers
How customers find you
Commercial enquiries are fewer than residential and worth far more each. Searches look like warehouse for lease Wacol, office space Fortitude Valley and commercial property for sale Brendale.
A good lead is a named business with a size requirement, a target area and a timeframe, or an owner with a building to lease or sell. We do not bid on housing searches and we do not build the campaign around the home-buying portals.
Your listings belong on realcommercial.com.au and commercialrealestate.com.au, while the campaign drives direct enquiries and owner instructions. You get cost per qualified enquiry, cost per inspection booked and cost per instruction won, in A$ ex GST.
Our approach
How HeyLead runs it for you
We build pages by submarket and asset type rather than one generic commercial page: CBD and fringe offices, south-west industrial, port and airport industrial, and suburban retail. Each shows the space types you handle, a few transactions you hold and the licence.
A separate owner page explains how you market a vacancy or a sale, since landlords are a different buyer from tenants. Google Ads targets space-type searches per area, and Meta Ads show an offer to people who visited and left.
Enquiry forms ask for size, use and date, so your agents know what the client needs before the first call.
Building stock
CBD and fringe office floors, port and airport industrial estates, south-west warehouses and neighbourhood retail strips
Listing sites in this market
realcommercial.com.au, commercialrealestate.com.au
Licences you show on your page
Queensland real estate agent licence from the Office of Fair Trading, plus the Retail Shop Leases Act disclosure rules for shops, all of which stay with the client.
Common mistakes
Common commercial real estate marketing mistakes in Brisbane
Tenants and landlords sharing a form
A business looking for space and an owner looking for an agent are different conversations. Mix them and the valuable instructions get treated like tenant enquiries. Give owners a route that speaks to campaign method, fees and reach.
Long cycles read as failure
Commercial decisions can take months, and a lead that does not sign this month may sign next quarter. A report counting only this month's leases undervalues the campaign, so we track enquiry, inspection and proposal stages as well.
How it works
Setting up a Brisbane commercial campaign
- 01
Map the submarkets
We agree which areas and asset types your team can credibly cover, for example Eagle Farm industrial and Milton office, and start with those.
- 02
Write for each side
Tenant pages answer size, use and timing. Owner pages explain your method and fees for leasing or selling a building.
- 03
Show the work you hold
Licence details, transactions you can discuss and the commercial portals where you list go on the page.
- 04
Report the pipeline
Each month you see enquiries, inspections, proposals and instructions by submarket, with costs in A$ ex GST.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| warehouse for lease Wacol | Industrial tenant in the south-west corridor |
| office space for lease Fortitude Valley | Tenant looking at the fringe |
| commercial property for sale Brendale | Owner-occupier or super fund buyer in the north |
| retail shop for lease Chermside | Retail tenant wanting a regional centre |
| commercial real estate agent Brisbane | Owner choosing who markets a building |
Google Maps
Greater Brisbane on the map
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
What clients say about working with HeyLead
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
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The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
Kim Lazaro
Digital Marketing Manager, NewBook
FAQs
Questions about commercial real estate in Brisbane
What Brisbane commercial principals ask first.
Who is the best commercial property marketing agency in Brisbane? expand_more
One that can separate tenant enquiries from owner instructions and report both. Ask how it handles the long gap between enquiry and lease. HeyLead builds submarket pages and reports pipeline in A$, so you can compare against your own deal sheet.
Do commercial portals replace a marketing campaign? expand_more
Portals like realcommercial.com.au and commercialrealestate.com.au are where listings need to sit, but they do not win instructions for you. Owners choosing an agent search by area and asset type and read your site. The campaign covers that gap without replacing the listings.
Should office, retail and industrial share one campaign? expand_more
No. Each has its own tenants, searches and submarkets, and the same spend across all three usually drifts to the cheapest clicks. Separate campaigns also make the report readable.
What licence does a Queensland commercial agent need? expand_more
Leasing or selling commercial property for others in Queensland generally requires a real estate agent licence from the Office of Fair Trading, and retail shop leases are covered by the Retail Shop Leases Act. Your licence stays with your firm, and HeyLead is not the licence holder. Check current rules with Fair Trading and the Queensland Small Business Commissioner.
How long do commercial campaigns take to pay back? expand_more
Enquiries can start within weeks once tracking is live. Leases and sales take longer, sometimes months, and SEO pages take months to rank with no guarantee. We report pipeline stages so early progress is visible.
Do you have a Brisbane office? expand_more
No. HeyLead is an online team with no Brisbane premises. We plan around the submarkets you cover and meet you by phone or video.
Other Real Estate and Property niches in Brisbane
Other pages for this city.