A Parramatta parent booking a child's check-up and a North Shore professional researching aesthetics treatments are not looking at the same page.
Sydney practices win on convenience, credibility and clear next steps. HeyLead runs SEO, Google Ads, Meta ads and website work for private dental, allied health and aesthetics practices around Parramatta, the Inner West and the North Shore. Ads and pages are written to follow platform health-advertising policy and professional advertising rules, with no promises about results. We measure booked consults in A$, with GST handled correctly for your services. Book a free audit.
What we do
SEO, rule-checked Google Ads, Meta awareness ads and booking pages, planned around the suburbs each practice can serve and the rules health advertising has to follow.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Private dental practices in Parramatta, the Inner West and the North Shore that want new-patient consults booked directly
Allied health providers who want a steady flow of new clients from the suburbs around their rooms
Aesthetics practices led by registered practitioners who want consult bookings, with carefully worded copy
Multi-site groups that need a page for each location rather than one template for all of them
The local picture
Your market
Health practice demand in Sydney is very local. People choose a dentist or physio close to home or work, so Parramatta, the Inner West and the North Shore each have their own set of competing practices.
Parramatta serves a wide western area, including workers who commute in. Inner West practices near stations and main streets pick up walk-by and commuter trade. North Shore practices near Chatswood and North Sydney serve office workers and families.
Parking and public transport shape convenience more than a slogan does. Health advertising is regulated, so page copy needs care: no promises, no exaggerated claims, and careful use of reviews. Practitioners hold their own registrations, and HeyLead makes no clinical statements.
Your customers
Searches combine a specialty with a suburb or a landmark, often after a referral or a toothache. Dental searches split between routine check-ups and urgent pain. Aesthetics searches involve a lot of research and comparing, so trust content matters more than a discount banner.
Allied health searches often start with a need or a condition, so the page must be careful about what it says. A useful lead is a booking request, or a call to reception in opening hours.
We do not chase bargain hunters, and we do not use images or testimonial claims that break advertising rules. Reports count consults booked, in A$.
Our approach
We keep each specialty in its own campaign and page, so a dentist's page never carries aesthetics wording. Google Ads is aimed at the districts each practice can serve, with hours that match reception.
Before ads go live, the page, the ad text and every claim are checked against platform health policies and professional advertising rules, and your compliance lead signs off.
SEO builds practitioner and service pages, and tidies your Google Business Profile (the listing that shows on the map). Meta runs awareness and reminder ads within its health advertising rules. Tracking records booking requests and calls by suburb, so reports show consults booked.
About the area
apartments, strata schemes, and houses in outer LGAs
Common mistakes
A template that could sit on any city page will not survive the first phone call or an ad review. Sydney patients pick by suburb, convenience and credibility, so pages should name the area you serve and the practitioners.
Health advertising is policed by platforms and by professional rules. An ad that promises results or uses the wrong images can be pulled, and the account can lose its standing. Copy and page have to match and stay plain.
Comparison and deal-hunting traffic fills the report and empties the diary. Pages that name the practitioners, the location and the next step attract the people who go on to book a consult.
How it works
Choose the suburbs your practice can serve on a normal day, such as Parramatta, the Inner West or the North Shore, and note transport and parking.
Dental, allied health and aesthetics each get their own campaign, wording and page, so neither the ad nor the form confuses what is being offered.
Ad text and pages are reviewed against platform health policies and professional advertising rules before launch, with your practice's sign-off on every claim.
You see booked consults by suburb in A$, not clicks. Calls outside opening hours are flagged so your scheduling can catch up.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Sydney dentist | Local dental consult |
| Sydney aesthetic clinic | Research-heavy consult enquiry, not a bargain hunt |
| Parramatta clinic | Specialty search in a named suburb |
| Inner West physio | Allied health need close to home or work |
| North Shore dentist | Family or office-worker dental booking |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Working with HeyLead on our EyeBox marketing has been transformative. They navigated an incredibly complex regulatory landscape - managing Meta and Google compliance while keeping our campaigns live and generating qualified demo requests from exactly the right audience. Their ability to iterate creatively within tight policy constraints, combined with the CRM infrastructure and attribution clarity they built, gave us the confidence to scale. They operate where most agencies simply can't.
Rosina Samadani
CEO, Oculogica
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Plain answers on coverage, advertising rules, claims and reporting for Sydney practices.
The suburbs people can realistically travel from to reach your rooms. For many practices that is one district first, such as Parramatta, the Inner West or the North Shore. We leave out the rest rather than buying a metro-wide campaign.
Ad text and pages are checked against platform health policies and professional advertising rules before launch, and your practice gives the final sign-off. We keep copy plain and avoid claims about results. If we are unsure about a line, we leave it out.
No. HeyLead markets the practice, its practitioners and how to book. Clinical statements come from the registered practitioners, not from us.
Not one we can show for a Sydney practice. What we can offer is the method and the area plan, and any client example we share is labelled as that client's own result.
In consults booked, by suburb, in A$ with GST handled correctly for your services. Clicks and impressions are background only. Cost figures come from your own accounts, not from industry averages.
Access to your Google Business Profile, Google Ads account and website, your practitioners' registration details, and the wording you are happy to use. We also need to know how many new consults your rooms can take each week.
No. HeyLead is an online team, so there is no Sydney office to visit. We work with practices across the city by video or phone, and plan campaigns around the area you serve.
Other pages for this city.