Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Health, Wellness & Medical Aesthetics
More Patient Enquiries in Australia.
A Clearer Path to Book Care.
Built for Australian owner-led businesses competing in AU search. Patients looking for a doctor online want availability, trust, location and what happens next. Confusing practice websites create abandoned calls and empty appointment slots.
We help medical practices attract appropriate local patients with clear service pages, local visibility and booking journeys that feel professional and calm in Australia.
handshake verified star
Trusted by medical practices to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
For primary care and specialist practices that need better digital access without sounding salesy in Australia. Doctors demand shows up on Google.com.au as "doctor near me accepting new patients" and "primary care doctor near me". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Doctors buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Doctors operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "doctor near me accepting new patients" and "primary care doctor near me" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personFamilies looking for a primary care doctor in Australia
- personAdults who moved or changed jobs and need a new provider in Australia
- personPatients whose insurance plan changed in Australia
- personPeople who want a same-week or next-day appointment in Australia
- personPatients looking for a specialist referred to or near them in Australia
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What buyers search for
searchdoctor near me accepting new patientssearchprimary care doctor near mesearchfamily doctor that takes my insurancesearchdoctor appointment this weeksearchwalk-in or same day doctor near me
bolt
Ready to book
- boltThey ask if the doctor is taking new patients in Australia
- boltThey name their insurance in the form or on the call in Australia
- boltThey pick a location, date or time to book in Australia
- boltThey call from the map listing during office hours in Australia
What drives their decision
check_circle
Accepting their insurance plan in Australia
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Location and how soon they can be seen in Australia
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Clear information on services, doctors and what the first visit involves in Australia
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Reviews about wait times, listening and how the staff treats people in Australia
How we capture intent
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Google Business Profile in Australia
Your map listing with hours, services, insurance notes and a booking link. Most local patients check it first in Australia.
search
Google search ads in Australia
Ads for doctor and primary care searches near each location, sent to a page that makes booking simple in Australia.
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Clear practice pages in Australia
Pages for each doctor, service and location with plain answers about insurance and the first visit in Australia.
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Review requests in Australia
A simple way to ask patients for feedback after visits, handled within your practice's own rules in Australia.
my_locationmarketing geo for doctors covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Doctors Marketing Approach
01
flight_takeoff
Doctors demand on Google.com.au
Doctors shows up as "doctor near me accepting new patients" and "primary care doctor near me" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
filter_alt
Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
auto_awesome
Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose doctors jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
event
From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every doctors enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Doctors marketing services
search
SEO for Doctors in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "doctor near me accepting new patients" in Australia
- checkClear answers to questions people ask when comparing options like "primary care doctor near me" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
query_stats
SEM for Doctors in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "doctor near me accepting new patients" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
ads_click
Meta Ads for Doctors in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how doctors customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
web
Web Design for Doctors in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "family doctor that takes my insurance" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Doctors in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
handshake
CRM Integration for Doctors in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Doctors in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "doctor near me accepting new patients" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
check
Qualified doctors enquiries from "doctor near me accepting new patients" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More appropriate new-patient requests in Australia
check
Clearer pages for services, insurance signals and what to expect in Australia
This is doctors marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about doctors marketing? We have got honest answers in Australia.
Most doctors enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "doctor near me accepting new patients" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Doctors see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "doctor near me accepting new patients" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do patients choose between doctors in Australia?
Most look at distance, opening hours, whether new patients are accepted and whether their plan is taken. They then read reviews for waiting times, listening and how easy it was to get an appointment. A clear booking route and honest information usually tip the choice in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
What is a good lead for a medical practice in Australia?
A booked appointment from someone in Australia who fits your services and plans is the best. A call that ends in a booking also counts. We track bookings and calls by source so you see which channels bring attended visits, not just clicks.
Do you market primary care and specialist doctors differently in Australia?
Yes. Primary care leans on new patient searches, location and access. Specialists rely more on referrals, conditions and clear steps for referring doctors. Each needs its own pages, adverts and tracking in Australia.
Are there busy seasons for doctors in Australia?
Yes. Flu season, back-to-school health checks, travel before holidays and the start of the year when plans renew all bring demand. We plan pages and campaigns around those peaks and the quieter weeks that need filling in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Make Your Practice Easier to Choose in Australia
If you run a medical practice and want more appropriate local patient requests, let us talk in Australia.