Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Health, Wellness & Medical Aesthetics
More Patient Inquiries.
A Clearer Path to Book Care.
Patients looking for a doctor online want availability, trust, location and what happens next. Confusing practice websites create abandoned calls and empty appointment slots.
We help medical practices attract appropriate local patients with clear service pages, local visibility and booking journeys that feel professional and calm.
handshake verified star
Trusted by medical practices to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
For primary care and specialist practices that need better digital access without sounding salesy.
check_circle Primary care practices welcoming new local patients
check_circle Specialist clinics that need clearer service explanations
check_circle Multi-provider groups improving online booking flow
check_circle Practices that want fewer no-shows and better first-contact clarity
Who buys, and what they search
groups
Who you are marketing to
- personFamilies looking for a primary care doctor
- personAdults who moved or changed jobs and need a new provider
- personPatients whose insurance plan changed
- personPeople who want a same-week or next-day appointment
- personPatients looking for a specialist referred to or near them
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What buyers search for
searchdoctor near me accepting new patientssearchprimary care doctor near mesearchfamily doctor that takes my insurancesearchdoctor appointment this weeksearchwalk-in or same day doctor near me
bolt
Ready to book
- boltThey ask if the doctor is taking new patients
- boltThey name their insurance in the form or on the call
- boltThey pick a location, date or time to book
- boltThey call from the map listing during office hours
What drives their decision
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Accepting their insurance plan
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Location and how soon they can be seen
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Clear information on services, doctors and what the first visit involves
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Reviews about wait times, listening and how the staff treats people
How we capture intent
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Google Business Profile
Your map listing with hours, services, insurance notes and a booking link. Most local patients check it first.
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Google search ads
Ads for doctor and primary care searches near each location, sent to a page that makes booking simple.
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Clear practice pages
Pages for each doctor, service and location with plain answers about insurance and the first visit.
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Review requests
A simple way to ask patients for feedback after visits, handled within your practice's own rules.
my_locationWe choose the towns and neighborhoods around each office that patients can reach in a reasonable drive. Each office gets its own page so the nearest location shows up in search.
Our Doctors Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Doctors marketing services
search
SEO for Doctors
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "doctor near me accepting new patients"
- checkClear answers to questions people ask when comparing options like "primary care doctor near me"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Doctors
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "doctor near me accepting new patients" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Doctors
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how doctors customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Doctors
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "family doctor that takes my insurance" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Doctors
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Doctors
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
psychology
AI Optimization for Doctors
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "doctor near me accepting new patients"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More appropriate new-patient requests
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Clearer pages for services, insurance signals and what to expect
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Stronger local search presence for nearby care searches
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Review systems that reinforce trust and bedside experience
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Tracking from digital contact to booked appointment where systems allow
This is doctors marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about doctors marketing? We have got honest answers.
How do patients choose between doctors?
Most look at distance, opening hours, whether new patients are accepted and whether their plan is taken. They then read reviews for waiting times, listening and how easy it was to get an appointment. A clear booking route and honest information usually tip the choice.
What is a good lead for a medical practice?
A booked appointment from someone in your area who fits your services and plans is the best. A call that ends in a booking also counts. We track bookings and calls by source so you see which channels bring attended visits, not just clicks.
Do you market primary care and specialist doctors differently?
Yes. Primary care leans on new patient searches, location and access. Specialists rely more on referrals, conditions and clear steps for referring doctors. Each needs its own pages, adverts and tracking.
Are there busy seasons for doctors?
Yes. Flu season, back-to-school health checks, travel before holidays and the start of the year when plans renew all bring demand. We plan pages and campaigns around those peaks and the quieter weeks that need filling.
How do you handle medical advertising rules?
We write about services and access, not results, and avoid comparisons and any suggestion that a viewer has a condition. A doctor reviews each page and advert, and the practice remains responsible for local rules on advertising medical services.
What should we have ready before we start?
Your registration and insurance proof, a list of doctors and services, plans accepted, hours and emergency steps, recent photos and access to your booking system and profile. A named person to follow up on leads quickly helps most.
What does HeyLead do, and what stays with the practice?
We plan and run search, advertising, the website and reporting. Clinical advice, fees, appointment availability and patient information stay with your doctors. We do not guarantee rankings or lead numbers.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Make Your Practice Easier to Choose
If you run a medical practice and want more appropriate local patient requests, let us talk.