A Chatswood office worker books a dentist on the train, while a Parramatta parent books one on the school run, so one clinic needs two different adverts.
Sydney dental clinics with registered dentists win new patients by being easy to find, easy to book and careful about what they say. HeyLead is the marketing team. We run Google and Meta ads, improve your website and map listing, and track which calls become booked appointments. Every ad is checked against the national advertising rules and approved by your dentists before it goes live. Reports are in A$. Your registrations, clinical decisions and patient records stay with you.
What we do
Rule-checked Google and Meta ads, service pages, a map listing that stays accurate and reports based on booked first visits.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Family practices in Parramatta and Penrith that want new families and regular check-up patients, not just emergency walk-ins.
Clinics near Chatswood and North Sydney stations that depend on commuters booking before work or at lunch.
Eastern suburbs practices in Bondi Junction and Randwick with longer consults for elective treatment offers.
Group owners with several clinics who need one set of rules and reports covering every site.
The local picture
Your market
Sydney dental demand follows the working week. In Chatswood and North Sydney, patients are office workers who book around a train timetable and want early, lunchtime or late slots.
In Parramatta and Penrith, families choose a dentist near school and home, and plenty of households search in languages other than English.
Eastern suburbs patients around Bondi Junction may weigh a consult for elective work, such as aligners or implants, for longer and expect a calm, detailed page.
Competition is tight, since many clinics sit within a few streets of each other, so the map listing matters as much as the website.
All dental advertising in Australia falls under the national health law run by Ahpra (the national health practitioner regulator) and the Dental Board. That rules out patient testimonials and misleading claims, so the page must earn trust in other ways.
Your customers
Patient searches come in four kinds. New-patient and check-up searches are the steady base. Urgent searches, such as toothache, matter for clinics that keep emergency slots. Treatment searches cover offers like implants or aligners.
Fee and payment searches ask about health fund claims and payment plans. A useful lead is a patient who books or calls for a first visit in your catchment. We do not chase medical-claim wording, before and after images, patient stories or price wars.
We also avoid keywords that sound like cure promises. Each month you receive calls, booked first visits and cost per booked new patient in A$, by suburb and treatment page.
Our approach
Each clinic gets a set of pages: general check-ups, urgent care, children and families, and one page per higher-value offer. Copy is written in plain words that describe the service without promising results, and every claim is checked against the advertising guidelines before it goes live.
Google Ads run for suburb searches within a realistic drive or train ride of your chair. Ads in other languages can be set up if your team speaks them. The booking button sits high on every page, and call tracking records which calls become bookings.
Your Google Business Profile (the listing that shows on the map) is kept accurate for opening hours and services. Your dentists approve all wording.
About the area
Family catchments in Parramatta and the outer west, office-worker catchments in Chatswood and North Sydney, and eastern suburbs practices with elective consults
Licences you show on your page
Registration with the Dental Board of Australia through Ahpra, and advertising under the National Law; both stay with the client.
Common mistakes
Testimonials, patient stories and claims that treatment will work are not allowed. Many agency templates use them. We write about your team, services, hours and access instead, and keep every word within the rules.
A Chatswood worker wants a slot near the station before work. A Parramatta family wants weekend hours and a short drive. One generic ad fits neither. We write separate ads and pages for each group.
An implant or aligner consult is worth more than a clean, but it comes from slower, more careful searches. We give these offers their own pages and tracking so you can see what they cost to win.
How it works
We review your current site and ads against the Ahpra advertising guidelines and remove anything that breaks them before we add anything new.
We look at where your patients live, work and commute, then set ad areas by station and suburb, not just a circle around your door.
General, urgent and treatment pages go live with their own booking paths, call tags and ads, all signed off by your dentists.
You see calls, booked visits and the cost of each new patient in A$, so you can decide where to add chair time.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| dentist open Saturday Parramatta | family booking around work |
| emergency dentist Chatswood | urgent pain, wants a same-day slot |
| dental check up Bondi Junction | routine new patient |
| invisalign consult North Sydney | comparing an elective offer |
| kids dentist Penrith | parent looking for a family practice |
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Working with HeyLead on our EyeBox marketing has been transformative. They navigated an incredibly complex regulatory landscape - managing Meta and Google compliance while keeping our campaigns live and generating qualified demo requests from exactly the right audience. Their ability to iterate creatively within tight policy constraints, combined with the CRM infrastructure and attribution clarity they built, gave us the confidence to scale. They operate where most agencies simply can't.
Rosina Samadani
CEO, Oculogica
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Dental advertising is regulated, so the answers below stay within Ahpra guidance.
Choose an agency that knows the Ahpra advertising rules and reports booked first visits, not clicks. Ask to see how it handles testimonials and claims. HeyLead follows the rules and reports in A$.
No. The national advertising rules do not allow testimonials in regulated health advertising, so we do not use them. We focus on your team, hours, services and access.
No. We make no claims about outcomes and no before and after images. The page describes what you offer and invites people to book a consult.
Your dentists hold registration with the Dental Board of Australia through Ahpra, and you remain responsible for what is advertised. HeyLead writes and runs the marketing but never treats patients.
Ads can bring calls in the first weeks. Organic rankings take months and cannot be promised.
No. HeyLead works online with clinics across the city, so there is no Sydney office to visit. Meetings are by video or phone.