Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Health, Wellness & Medical Aesthetics
More Patients in Australia.
Higher Case Value.
Steadier Books.
Built for Australian owner-led businesses competing in AU search. People choose a dentist on trust. They check reviews, the dentist's approach and whether the office takes their insurance before they call. We reach them when they search for care, from a toothache to a full smile makeover.
We help you bring in new patients, fill open chairs and promote family care and cosmetic dentistry, without relying on low-quality directory leads or smile guarantees that break advertising rules in Australia.
handshake verified star
Trusted by dental and cosmetic dentistry practices to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
Our dental marketing is built for practices that compete on clinical quality, cosmetic case acceptance and patient experience, not coupon-only new-patient offers in Australia. Campaigns follow Google.com.au and how local buyers actually enquire. Dental Practices & Cosmetic Dentistry demand shows up on Google.com.au as "dentist near me" and "emergency dentist". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Dental Practices & Cosmetic Dentistry buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Dental Practices & Cosmetic Dentistry operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "dentist near me" and "emergency dentist" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personFamilies booking preventive care and children's dentistry in Australia
- personProfessionals seeking cosmetic, veneer or orthodontic treatment in Australia
- personPatients with urgent pain or broken restoration needs in Australia
- personPatients who travel for elective dental work in Australia
- personExisting patients due for hygiene or multi-visit treatment plans in Australia
travel_explore
What buyers search for
searchdentist near mesearchemergency dentistsearchcosmetic dentist veneerssearchInvisalign costsearchteeth whitening dentistsearchcosmetic dentist near me
bolt
Ready to book
- boltOnline booking clicks and forms that name a treatment or symptom in Australia
- boltMobile searches during business hours or after-hours pain in Australia
- boltComparison searches that include neighborhood names or competitor practices in Australia
- boltReturn visits to pricing, insurance or new-patient offer pages in Australia
What drives their decision
check_circle
Google reviews, reputation and proof of clinical expertise in Australia
check_circle
Convenient location, parking and online booking availability in Australia
check_circle
Clear signals on insurance, payment plans and treatment scope in Australia
check_circle
Fast response when pain or urgency is involved in Australia
How we capture intent
search
Treatment-specific SEO in Australia
Pages for emergency, family and cosmetic care that rank for high-intent local searches in Australia.
ads_click
Intent-split paid search in Australia
Campaigns split by urgency and case type so cosmetic spend is not wasted on emergency-only traffic in Australia.
chat
Fast replies to new requests in Australia
Alerts and follow-up so calls, forms and messages get a same-day answer in Australia.
verified
Trust and credentials content in Australia
Clinician bios, process explainers and FAQs that answer due-diligence questions before booking in Australia.
my_locationmarketing geo for dental practices & cosmetic dentistry covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Dental Practices & Cosmetic Dentistry Marketing Approach in Australia
01
flight_takeoff
Dental Practices & Cosmetic Dentistry demand on Google.com.au
Dental Practices & Cosmetic Dentistry shows up as "dentist near me" and "emergency dentist" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
filter_alt
Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
auto_awesome
Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose dental practices & cosmetic dentistry jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
event
From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every dental practices & cosmetic dentistry enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Dental Practices & Cosmetic Dentistry marketing services in Australia
search
SEO for Dental Practices & Cosmetic Dentistry in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "dentist near me" in Australia
- checkClear answers to questions people ask when comparing options like "emergency dentist" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
query_stats
SEM for Dental Practices & Cosmetic Dentistry in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "dentist near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
ads_click
Meta Ads for Dental Practices & Cosmetic Dentistry in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how dental practices & cosmetic dentistry customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
web
Web Design for Dental Practices & Cosmetic Dentistry in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "cosmetic dentist veneers" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Dental Practices & Cosmetic Dentistry in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
handshake
CRM Integration for Dental Practices & Cosmetic Dentistry in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Dental Practices & Cosmetic Dentistry in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "dentist near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
check
Qualified dental practices & cosmetic dentistry enquiries from "dentist near me" on Google.com.au
check
Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
check
Faster replies on an Australian number and a short form
check
A clear view of which channel booked the work
check
More new-patient calls and forms with real treatment intent in Australia
check
Separate campaigns for emergency, family and cosmetic dentistry in Australia
This is dental practices & cosmetic dentistry marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
person
Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
person
Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
person
Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
person
Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
person
Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about dental practices & cosmetic dentistry marketing? We have got honest answers in Australia.
Most dental practices & cosmetic dentistry enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "dentist near me" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Dental Practices & Cosmetic Dentistry see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "dentist near me" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do you keep dental practices inside health advertising rules in Australia?
Every ad and page is written to describe the service, the dentist and the first visit, not to promise outcomes or to compare against other dentists. Wording about before-and-after photos, offers and treatment claims follows the rules in Australia. Your dentist approves anything clinical before it runs. Campaigns follow Google.com.au and how local buyers actually enquire.
Can you attract cosmetic dentistry patients without losing general patients in Australia?
Yes. Cosmetic dentistry and routine dental care search differently, so they get separate pages, campaigns and tracking. A person asking about veneers or clear aligners sees a consult offer, while a family needing a check-up sees booking, insurance and hours in Australia.
How do dental practices win patients who compare three offices in Australia?
People look at reviews, how easy it is to book, whether the office takes their insurance and how the call is answered. We make each of those visible and fast. The practice that replies within minutes and explains costs plainly usually keeps the patient in Australia.
How do you tie a new dental patient back to marketing in Australia?
Calls, forms and online bookings are tagged with the page, search or ad behind them. Where your practice software records new-patient exams and accepted treatment, those results are linked back, so reports show new patients and cosmetic cases, not only form fills in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Fill Your Chairs in Australia
If you run a dental or cosmetic dentistry practice and want more booked patients without racing on coupon offers alone, let us talk in Australia.