Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Health, Wellness & Medical Aesthetics
More Patients.
Higher Case Value.
Steadier Books.
People choose a dentist on trust. They check reviews, the dentist's approach and whether the office takes their insurance before they call. We reach them when they search for care, from a toothache to a full smile makeover.
We help you bring in new patients, fill open chairs and promote family care and cosmetic dentistry, without relying on low-quality directory leads or smile guarantees that break advertising rules.
handshake verified star
Trusted by dental and cosmetic dentistry practices to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our dental marketing is built for practices that compete on clinical quality, cosmetic case acceptance and patient experience, not coupon-only new-patient offers.
check_circle General and family dental practices growing new patient volume
check_circle Cosmetic dentistry and smile-design clinics promoting veneers, whitening and full-mouth rehab
check_circle General dentists adding clear aligners to a family and cosmetic dentistry practice
check_circle Multi-chair practices filling hygiene gaps while lifting cosmetic case acceptance
check_circle Practices that want patients who research treatment online before they call
check_circle Group practices that need every location to show up in local searches
Who buys, and what they search
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Who you are marketing to
- personFamilies booking preventive care and children's dentistry
- personProfessionals seeking cosmetic, veneer or orthodontic treatment
- personPatients with urgent pain or broken restoration needs
- personPatients who travel for elective dental work
- personExisting patients due for hygiene or multi-visit treatment plans
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What buyers search for
searchdentist near mesearchemergency dentistsearchcosmetic dentist veneerssearchInvisalign costsearchteeth whitening dentistsearchcosmetic dentist near me
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Ready to book
- boltOnline booking clicks and forms that name a treatment or symptom
- boltMobile searches during business hours or after-hours pain
- boltComparison searches that include neighborhood names or competitor practices
- boltReturn visits to pricing, insurance or new-patient offer pages
What drives their decision
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Google reviews, reputation and proof of clinical expertise
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Convenient location, parking and online booking availability
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Clear signals on insurance, payment plans and treatment scope
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Fast response when pain or urgency is involved
How we capture intent
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Treatment-specific SEO
Pages for emergency, family and cosmetic care that rank for high-intent local searches.
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Intent-split paid search
Campaigns split by urgency and case type so cosmetic spend is not wasted on emergency-only traffic.
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Fast replies to new requests
Alerts and follow-up so calls, forms and messages get a same-day answer.
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Trust and credentials content
Clinician bios, process explainers and FAQs that answer due-diligence questions before booking.
my_locationRadius targeting around your practice for local care, with wider reach where you deliberately serve patients who travel for cosmetic work.
Our Dental Practices & Cosmetic Dentistry Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Dental Practices & Cosmetic Dentistry marketing services
search
SEO for Dental Practices & Cosmetic Dentistry
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "dentist near me"
- checkClear answers to questions people ask when comparing options like "emergency dentist"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Dental Practices & Cosmetic Dentistry
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "dentist near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Dental Practices & Cosmetic Dentistry
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how dental practices & cosmetic dentistry customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Dental Practices & Cosmetic Dentistry
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "cosmetic dentist veneers" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Dental Practices & Cosmetic Dentistry
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Dental Practices & Cosmetic Dentistry
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
psychology
AI Optimization for Dental Practices & Cosmetic Dentistry
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "dentist near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More new-patient calls and forms with real treatment intent
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Separate campaigns for emergency, family and cosmetic dentistry
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Clear cost per booked appointment and cosmetic consult by channel
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Compliance-safe campaigns reviewed for health advertising rules
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Local visibility that builds over time through reviews and treatment pages
This is dental practices & cosmetic dentistry marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about dental practices & cosmetic dentistry marketing? We have got honest answers.
How do you keep dental practices inside health advertising rules?
Every ad and page is written to describe the service, the dentist and the first visit, not to promise outcomes or to compare against other dentists. Wording about before-and-after photos, offers and treatment claims follows the rules in your area. Your dentist approves anything clinical before it runs.
Can you attract cosmetic dentistry patients without losing general patients?
Yes. Cosmetic dentistry and routine dental care search differently, so they get separate pages, campaigns and tracking. A person asking about veneers or clear aligners sees a consult offer, while a family needing a check-up sees booking, insurance and hours.
How do dental practices win patients who compare three offices?
People look at reviews, how easy it is to book, whether the office takes their insurance and how the call is answered. We make each of those visible and fast. The practice that replies within minutes and explains costs plainly usually keeps the patient.
How do you tie a new dental patient back to marketing?
Calls, forms and online bookings are tagged with the page, search or ad behind them. Where your practice software records new-patient exams and accepted treatment, those results are linked back, so reports show new patients and cosmetic cases, not only form fills.
Can you help fill hygiene and recall gaps as well as cosmetic cases?
Yes. Overdue-recall reminders, new-patient offers and family booking pages fill hygiene chairs, while cosmetic campaigns fill consult slots. We plan both so one does not crowd out the other, and we watch which gaps your schedule actually has.
Does dental marketing need to cover insurance and payment questions?
Yes, because they are among the first things a patient asks. We build a clear page on accepted plans, self-pay options and finance, using details your front desk confirms. Where you do not accept a plan, the page says so kindly.
What do you need from our dental practice to start?
Your website address, the treatments you want more of, your chair capacity and any ad or analytics accounts. We begin with a free audit and tell you what we would fix first. HeyLead is the marketing team, and your dentists keep every clinical and pricing decision.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Fill Your Chairs
If you run a dental or cosmetic dentistry practice and want more booked patients without racing on coupon offers alone, let us talk.