Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
More people now ask an assistant which dentist to call, what a crown involves or who treats nervous patients. The answer names a few practices and skips the rest. We help your practice be described correctly in those answers through clear treatment pages, consistent details and sources that assistants trust. No one controls what an assistant says.
For dental practices that want assistants and AI summaries to name them accurately for the treatments, insurance and hours that patients ask about.
Context from how your customers search, compare and book.
Patients type full questions into assistants now. Who is an emergency dentist open on Sunday near me? Does a local dentist take my insurance? How long does a crown take? Is there a dentist for anxious adults? The answers draw on what the web says about practices nearby, so vague pages and mismatched details leave you out.
Assistants prefer pages that answer one clear question in plain words. A treatment page for dental implants that explains the visit steps, who is suitable and what affects cost is easier to quote than a gallery of smiles. A page that is honest about what you do not offer is also more trustworthy.
Consistency matters because assistants cross-check. If your name, address, phone and hours differ between your website, map listing, insurer directories and dentist registers, an assistant may hedge or omit you. Reviews that mention treatments, such as a nervous child put at ease, also supply the language that assistants repeat.
There are hard limits. Assistants change often, answers differ by person and place, and no practice can pay for a guaranteed mention. Dental claims also carry advertising rules, so pages describe care and process without promising outcomes. We report what is observable and do not promise placement.
A clear, repeatable process built around how dental practices & cosmetic dentistry customers search and decide.
We put the questions patients ask into several assistants and AI search tools for your area, covering emergencies, insurance, sedation, cosmetic work and children. We record who is named, what is said about you and which sources are cited, then show you the gaps.
We check name, address, phone, hours, dentist names, accepted plans and treatments across the website, map listing, insurer directories and professional registers. Mismatches are corrected so every source tells the same story about your practice.
Each page covers one treatment or situation: what happens at the visit, who it suits, what affects cost, how to book. A short question and answer section sits on each page. The dentist reviews all clinical wording before it is published.
We add markup that labels the practice, dentists, hours, services and questions in a form machines read easily. We also seek mentions from local sources that assistants tend to trust, such as community groups, school newsletters and professional bodies.
Every month we ask the same questions again and note what changed. You receive a short summary of mentions, errors found and pages improved. Wrong statements about your practice are traced to their source and corrected where we can.
Make your business easier for AI search tools to understand and recommend
The mechanics behind AI Optimization for dental practices & cosmetic dentistry, explained plainly.
We add markup for the practice, dentist profiles, opening hours, services and question sections, and keep it in step with the visible page. If hours change over a holiday, the markup changes too, so assistants do not quote stale times.
Headings pose the question patients ask, and the first lines answer it directly. We keep paragraphs short, name the treatment in full and avoid text hidden in images or sliders. Pages load quickly and work on a phone, since many patients ask there.
Some visits come from assistants and are marked in analytics. Many cannot be traced. We track referrals where they appear, monitor changes in the questions we test and say clearly that this area is new and results vary by person and place.
Dental Practices & Cosmetic Dentistry AI search setup starts at $500 USD one-time. Repeat checks of what AI tools say about you are scoped separately.
What's included
We ask the main AI tools the questions your customers ask, and note what they say about you and your rivals.
Service, area, hours and credential facts stated plainly on your pages and listings, with the labels machines read.
A short list of gaps found, with the fixes made or handed to your team.
Repeat checks every month or quarter are scoped separately. No one controls AI answers, so results vary. Talk to us for a fit.
This is early, uneven work. Accuracy comes first, and visibility follows slowly if it comes at all.
We run the patient questions through assistants, record the answers and list wrong or missing facts. Practice details are audited, and we agree which treatment pages to write first with the dentist.
Corrected details spread across directories, and the first treatment pages go live with markup. Our re-test begins to show whether the practice is named more accurately, and which sources assistants cite.
Reviews, citations and further pages build a clearer picture of the practice. Some questions may start to name you, others may not. We do not promise mentions, and we report both the gains and the gaps.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
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