Few people cross Melbourne for a routine consult, so a Camberwell practice and a Werribee one are drawing from two separate pools.
A parent in Tarneit wants a practice they can reach after work. Someone in Balwyn compares places along the tram line. HeyLead runs SEO, map listings, Google Ads and Meta Ads for Melbourne private clinics, dental practices and aesthetic providers, written to stay inside platform rules. We build around a catchment you can serve and count booked consults rather than clicks. Your registered practitioners carry the clinical side and approve all wording. Reporting is in A$, and a free audit starts things off.
What we do
Search, map listings, policy-safe ads and booking pages are set around your catchment. Each service is kept as a separate offer.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Dental practices in Boroondara and the eastern suburbs wanting consult bookings from a few kilometres out
Aesthetic providers who want consults booked by people who are ready, not deal hunters
Private allied health and GP practices in Wyndham's growing estates and around Dandenong
Multi-site groups needing a Melbourne plan based on local catchments rather than a national template
The local picture
Your market
Health search in Melbourne is intensely local. Few people cross the city for a routine consult, so a Camberwell practice and a Werribee practice draw from different pools. Boroondara has a lot of established private practice.
Merri-bek is younger and denser around Brunswick and Coburg. Wyndham's estates are growing, so new households often need to find a nearby practice for the first time. Train lines, trams and freeways shape catchments as much as council boundaries do.
Advertising is regulated. Google and Meta both apply health advertising policies, and registered practitioners carry their own advertising obligations. Copy has to be written carefully and reviewed by the practice.
Your customers
People search a service with a place: dentist Camberwell, aesthetic clinic Brunswick, private GP Werribee. Map listings, reviews and opening hours often decide the click before a website is read.
We build a page for each service and catchment, keep dental, allied health and aesthetic offers apart, and avoid outcome promises. A good lead is a person inside your catchment who books a consult.
We do not chase discount hunters or directory-style searches. Reports show booked consults by suburb, in A$, and ad wording is checked against platform policy before it goes live.
Our approach
We begin by agreeing the catchment. Then we build a page for each service, so the ad, the page and the booking form all say the same thing.
Your Google Business Profile (the free listing that shows on the map) gets the right categories and service areas. Google Ads run by groups of suburbs, with a list of searches to skip so you do not pay for the wrong clicks.
Meta Ads are limited to what platform policy allows and reviewed with the practice first. Phone and form tracking show which suburb produced each consult request. Pages avoid before-and-after claims, and any testimonial or image is used only where the practice confirms it is appropriate.
About the area
apartments, weatherboard, and growth-corridor houses
Common mistakes
A single metro-wide audience sends clicks to a Werribee practice from Box Hill, where nobody will make the drive. Consult bookings from the wrong suburb look like success until the diary shows no-shows. Catchments have to match the commute.
Claims about results are the quickest way to have an ad rejected or an account reviewed. Practices are also bound by their own advertising rules. Copy that describes the service and the consult, not a promise, is safer and reads better.
Listing sites reward price comparison, not fit. If your page does not name the suburb, the service and who answers the phone, you attract browsers instead of people ready to book.
How it works
We agree the suburbs your practice can serve, checking train lines, parking and opening hours, and keep other areas off until they make sense. The list is written down and reviewed each quarter.
Dental, allied health, GP and aesthetic offers each get their own page and ad group, with their own booking form and follow-up wording. A dental enquiry and an aesthetic one never share a script.
Ad and page copy is drafted to fit platform policy and reviewed by your team before launch. There are no outcome claims or made-up testimonials, and anything the platforms could question is removed first.
Monthly reporting shows consult bookings by suburb and service, in A$, so you can see which catchments are worth widening and which to leave alone. Clicks and impressions stay in the background.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Melbourne dentist | A broad search that needs area pages to turn into calls |
| aesthetic clinic Brunswick | Person wanting a consult, not a one-off deal |
| private GP Werribee | Local private practice search from the west |
| dentist Camberwell | Eastern suburbs search where reviews carry weight |
| Melbourne allied health clinic | Person comparing practices for a specific service |
Niches
Testimonials from HeyLead clients
Working with HeyLead on our EyeBox marketing has been transformative. They navigated an incredibly complex regulatory landscape - managing Meta and Google compliance while keeping our campaigns live and generating qualified demo requests from exactly the right audience. Their ability to iterate creatively within tight policy constraints, combined with the CRM infrastructure and attribution clarity they built, gave us the confidence to scale. They operate where most agencies simply can't.
Rosina Samadani
CEO, Oculogica
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Answers on catchments, claims, review of copy and what we do not do for Melbourne practices.
The ones its patients can reach without a long trip. That usually means a few suburbs around the practice, plus the area a train line or freeway connects. We start narrow and widen with booking data.
No. We do not write medical claims or outcome promises. Any patient imagery or review is used only where the practice confirms it is allowed and appropriate.
Your practitioners have the final say on every claim. We draft to fit platform policy and flag anything that looks risky. Nothing goes live without your sign-off.
SEO, policy-safe Google Ads and Meta Ads, booking pages and tracking, run together. We connect your CRM (the system where you keep patient and booking records) only if your consult process needs it. Reporting is in A$.
Access to your website, Google Business Profile and any ad account, plus your opening hours and the services you offer. We also need your practitioners' registration details and the name of the person who will approve wording. Nothing goes live without that approval.
Not for Melbourne yet. We will not present one we do not have. We can explain the method, and we share results from other clients where they agree to be named.
No. We work online with practices across Greater Melbourne, so there is no HeyLead office to visit. Calls and video meetings cover everything from the first audit to the monthly review. Your practice and its catchment are what people see.
Other pages for this city.