Melbourne patients pick a dentist by train line, tram route and language, so Box Hill and Dandenong need their own adverts.
A Melbourne family picks a dentist by train line, tram route and often language. HeyLead is the marketing team for dental clinics with registered dentists. We run Google and Meta ads, improve your website and map listing and track which calls become booked first visits. Every ad is checked against the national advertising rules and approved by your dentists before it goes live. You see results in A$. Registrations and clinical care stay with you.
What we do
Rule-checked Google and Meta ads, language-specific pages, a reliable map listing and reporting on booked first visits.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Practices in Box Hill and Dandenong with teams who speak several languages and want patients who search by language
Family clinics in Footscray and the western growth suburbs serving young households moving into new estates
Established clinics in Camberwell and Hawthorn with older patient lists that want a steadier stream of new patients
Owners of multi-clinic groups who want one reporting view across Melbourne sites
The local picture
Your market
Melbourne dental choice is tied to transport and language. In Box Hill and Dandenong, many patients look for a dentist who speaks their language or understands their community, and they often hear about clinics through family.
Footscray and the western suburbs have young families and renters, and clinics compete on weekend hours and easy parking. Camberwell and Hawthorn have older, established households who stay with a dentist for years and compare carefully before changing.
Clinics sit close together along shopping strips, so the map listing is often the deciding factor.
Dental advertising in Australia is regulated nationally by Ahpra and the Dental Board, which bars testimonials and misleading claims, so trust has to be earned from facts about your team and service.
Your customers
Patient searches fall into families. New-patient and check-up searches are the base. Urgent searches for toothache suit clinics with emergency slots. Treatment searches cover higher-value offers such as implants and aligners, which take longer to decide.
Payment searches ask about health fund claims and payment plans. A good lead is a first-visit booking or call from someone in your catchment.
We do not chase medical-claim keywords, before and after images, patient stories or discount wars, and we avoid wording that implies a guaranteed result. Each month you see calls, booked first visits and cost per booked first visit in A$, split by suburb and by page.
Our approach
Each clinic gets a simple set of pages: check-ups, urgent care, children and families, and one page per higher-value offer. Text is plain and factual, and your dentists sign off every line before it goes live.
Google Ads are set by suburb, not only by distance, and the ad text names the nearest station. Where your team speaks other languages, we build ads and pages in those languages, reviewed by a fluent team member.
The booking button sits high on every page. Your Google Business Profile (the listing that shows on the map) is kept accurate with hours, services and languages spoken. Call tracking tells you which suburb and which page produced each booking.
About the area
Multilingual communities in Box Hill and Dandenong, young families in the west around Footscray and Wyndham, and established patient lists in Boroondara
Licences you show on your page
Registration with the Dental Board of Australia through Ahpra, and advertising under the National Law; both stay with the client.
Common mistakes
In Box Hill and Dandenong, a patient may search in Mandarin, Vietnamese or another language, or look for a dentist who speaks it. Plain English ads miss them. We build pages and ads in the languages your team speaks, checked by your own staff.
National advertising rules do not allow testimonials in a clinic's own advertising, including its website and social pages. We write about your hours, team, services and access, which is straightforward and still useful.
Camberwell and Hawthorn households switch dentists rarely and read carefully before they do. They need clear pages, a named team and easy booking. We tune for slower decisions, not quick clicks.
How it works
We check your website and ads against the national advertising guidelines and remove anything that could cause trouble.
We look at suburbs, train lines and languages among your patients and choose where to advertise.
Check-up, urgent and treatment pages go live with their own booking paths and call tags, approved by your dentists.
You receive calls, booked first visits and their cost in A$ each month, and we adjust the suburb and language mix to match.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| dentist Box Hill | Local new patient |
| emergency dentist Footscray | Urgent pain, same-day slot |
| dental check up Hawthorn | Routine visit from an established household |
| dentist Dandenong Saturday | Weekend booking for a family |
| implant consult Camberwell | Comparing a higher-value offer |
Testimonials from HeyLead clients
Working with HeyLead on our EyeBox marketing has been transformative. They navigated an incredibly complex regulatory landscape - managing Meta and Google compliance while keeping our campaigns live and generating qualified demo requests from exactly the right audience. Their ability to iterate creatively within tight policy constraints, combined with the CRM infrastructure and attribution clarity they built, gave us the confidence to scale. They operate where most agencies simply can't.
Rosina Samadani
CEO, Oculogica
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Dental advertising is regulated nationally, so these answers follow Ahpra guidance.
Choose one that knows the Ahpra advertising rules and reports booked first visits, not clicks. Ask how it deals with testimonials and claims. HeyLead follows the rules and reports in A$.
No. Testimonials are not allowed in regulated health advertising in Australia. We use facts about your team, services, hours and location instead.
Your dentists are registered with the Dental Board of Australia through Ahpra, and your clinic is responsible for what is advertised. HeyLead is the marketing team and does not treat patients.
Ads can bring calls in the first few weeks. Organic rankings take months and cannot be promised.
Access to your website, Google Business Profile and Google Ads account if you have one. We also need the languages your team speaks, your opening hours, and who will approve every page and ad before it goes live.
No. We work online with clinics across Greater Melbourne and have no office to visit. Meetings happen by phone or video, and your clinic and its catchment are what people see.