A Drummoyne seller checks three agents' sold results on Domain before booking any of them, so your own page has to win before the appraisal.
Sydney principals and independent agencies win listings when a seller books an appraisal with them first. HeyLead runs SEO, Google Ads, Meta ads and landing pages (pages built for one offer) around seller searches and your suburb knowledge, and tracks each enquiry through to an appraisal and a signed agency agreement. realestate.com.au and Domain keep serving buyers. Reports are in A$ with GST shown separately, and your licence details stay on the page as yours.
What we do
Each service below has a Sydney city page. Here they are aimed at owners in your suburbs who could list with you, not at buyers.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Independent agencies in the Sutherland Shire and Inner West who want appraisal bookings that do not depend on a paid portal lead
Principals working the North Shore's mix of apartments and family homes who need sellers to find them before choosing a listing agent
Western Sydney offices in Penrith and Parramatta selling to upgraders and first-home buyers who want a local agent, not a network name
Agents who keep a register of qualified buyers and want off-market sellers to come forward
The local picture
Your market
Sydney sells by suburb and, often, by street. A Federation house in Marrickville, a waterfront apartment in Cronulla and a newer family home in Penrith attract different buyers and need different advice, and sellers know it.
Saturday auctions set the tone in the inner suburbs, while private treaty is common further out. Buyers mostly start on realestate.com.au and Domain, so an agent's own website earns its place on the seller side: appraisals, market commentary and sold evidence.
Agents in NSW work under a licence from NSW Fair Trading and vendors sign an agency agreement. Price guides have to be defensible, so pages that promise a number before an inspection backfire.
Interest rates and stock levels shift the mood quickly, so seller pages need a regular refresh.
Your customers
Useful seller leads come from three kinds of search. There are appraisal and what's-my-home-worth searches, agent comparisons with a suburb name, and questions about how a sale works, such as selling at auction in Sydney.
We go after those. We block rental terms, buyer searches and phrases like sell my house fast, which bring investors rather than sellers. A good lead is an owner with an address who books an appraisal.
Reports show appraisal requests, appraisals attended and listings signed by suburb. Spend is in A$ with GST shown separately, so you can compare the result with what you pay the portals.
Our approach
Every suburb you cover gets an appraisal page with your own market notes, recent sold results you can show, your licence details and a short booking form. Google Ads aims at seller searches inside those suburbs only.
Meta ads show local market updates to homeowners in your areas and follow up anyone who started the appraisal form but did not finish. A separate buyer page points to your listings and buyer register, so buyers stop filling in the seller form.
SEO articles answer what sellers ask before choosing, such as what happens between appraisal and auction day, and every lead is tagged to its suburb.
Building stock
Federation houses and terraces in the Inner West, waterfront and strata apartments in the Shire and North Shore, and newer family homes in the outer west
Listing sites in this market
realestate.com.au, Domain
Licences you show on your page
NSW real estate agent licence issued by NSW Fair Trading, with a licensee-in-charge; it stays with the client.
Common mistakes
Portal seller leads can go to several agents at once, which turns an enquiry into a race. A seller pipeline of your own, built on appraisal pages and search, brings appraisals you did not have to share with three competitors.
Online home-value tools collect emails from owners who are not selling yet. Without a quick phone call and a clear offer of a free in-person appraisal, they become a list nobody reads and a cost nobody can justify.
Franchise and corporate brands spend heavily on Sydney search. A local agent wins by showing results on the actual street, so pages must carry sold evidence and named local people rather than generic copy about service.
How it works
We focus on the streets and suburbs where you already have boards and sales, such as Cronulla or Marrickville, before anything wider is switched on.
One page per suburb with market notes, recent sold results, your licence details and a booking form that asks for the address.
Google Ads aim at seller searches and Meta ads at homeowners, with buyer, rental and cash-buyer traffic blocked.
Monthly reports show appraisal requests, appraisals attended and listings signed by suburb, in A$ with GST shown separately.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| real estate agent Cronulla | Seller comparing local agents |
| free appraisal Marrickville | Seller ready to book an appraisal |
| best agent to sell my house Chatswood | Comparison; sold results and reviews decide it |
| what is my house worth Sydney | Early seller; capture with an appraisal offer |
| sell at auction or private treaty NSW | Process research from a likely vendor |
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
Kim Lazaro
Digital Marketing Manager, NewBook
FAQs
Questions Sydney agents put to us first.
Judge any agency on appraisals and listings, not clicks. Ask how they keep buyer and rental traffic out of a seller campaign and how quickly leads are followed up. HeyLead reports appraisals and listings by suburb in A$.
Put an appraisal offer on suburb pages that show sold results, send seller-only search ads to them, and ring new enquiries quickly. Articles on how a sale runs in your suburb add leads over time.
They collect interest, but many people using them are months from selling. They work when a person calls within the hour and offers an in-person appraisal. We track which ones turn into appointments.
Rarely. Buyers look there and sellers expect to see their home on both. Your own marketing adds seller leads the portals do not hand to several agents at once, so most offices run both.
Your licence details, recent sold results, how you price and run a campaign, and a way to book an appraisal. HeyLead is the marketing team and does not hold the licence, so those details come from you.
No, and we do not pretend otherwise. HeyLead works online for the suburbs your branches cover, and the branch address on your ads and map listing is your own.
Other pages for this city.