A Bondi unit owner who is sick of washing their own sheets searches for a manager long before they open an Airbnb account.
Sydney short-stay managers and co-hosts win more owners when the rules are explained clearly and the first call is easy. HeyLead is the marketing team. We run the Google and Meta ads, build the web pages that bring owners to your phone, and track which calls turn into signed management agreements. You see results in A$. Your registrations, licences and owner contracts stay with you.
What we do
Four pieces that work together: owner ads, suburb pages, a rules explainer and call tracking that shows signed agreements.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Co-host businesses that look after a handful of apartments for eastern suburbs owners and want a steadier flow of new owner calls.
Agencies that added a short-stay arm and need owners to find it apart from their sales and long-term rental brand.
Furnished-stay operators who lease units near Westmead and Randwick hospitals for contractors, nurses and visiting families.
Linen and turnover cleaning firms that grew into full management and now want owners, not just changeover jobs.
The local picture
Your market
Ask a Sydney owner about short stays and you usually get a rules question before a money question.
Whole-home stays in Greater Sydney where nobody lives on site are limited to a set number of nights a year, and hosts have to use the state register and follow the code of conduct.
Regional NSW is treated differently, so advice from a friend up the coast may be wrong for Manly. Apartment owners also need to read their strata by-laws, because a scheme can say no.
So a Pyrmont or Bondi owner is choosing between three paths: hosted stays, short stays inside the night limit, or a furnished lease of a few weeks or months. A manager who lays those out clearly gets the call.
Check NSW Fair Trading and the Planning Portal for the current position.
Your customers
Owner searches fall into three groups. The first is plain manager searches, such as a suburb name plus airbnb management. The second is fee searches: what does a co-host charge, and what does a full manager take.
The third is rules searches, such as whether a flat is allowed to host at all. A useful lead is an owner of a property that can legally take guests, who gives a suburb, bedroom count and start date.
We do not chase guest bookings, people who only want free listing tips, or owners in buildings that ban short stays. Each month you get a report of calls, signed agreements and the cost of each signed agreement in A$.
Our approach
We start with the owner's side of the screen. Google Ads aim at searches from owners in Manly, Bondi, Pyrmont, Cronulla and Randwick, with a separate page for each suburb.
One extra page explains the night limit, the register and strata by-laws in everyday words, and points readers to the official sites.
A second page covers furnished stays of a few weeks for hospital workers and corporate guests, for owners whose building or plans do not suit short stays. Call tracking tags each call by suburb and page.
Your Google Business Profile (the listing that shows on the map) is tidied so the phone number and service area match the ads. Only proof you hold goes on the page, such as the number of homes you manage.
Building stock
Beachside and harbourside apartments in Manly, Bondi and Pyrmont, strata blocks with by-laws that matter, and furnished units near hospitals at Westmead and Randwick
Listing sites in this market
Airbnb, Booking.com, Stayz
Licences you show on your page
NSW short-term rental accommodation register, code of conduct and the night limit for non-hosted stays in Greater Sydney, plus any agent licensing your model needs; all stay with the client.
Common mistakes
Many Sydney owners have heard about the cap and assume short stays are dead. They never ring. A clear page that shows the three paths, including hosted and furnished lease options, turns that doubt into a conversation and lets you explain where your service fits.
A Pyrmont or Manly owner may find their scheme blocks short stays only after you have spoken. We put a by-law question on the form and on the page, so you meet fewer owners who cannot proceed and spend more time with those who can.
Words like airbnb Bondi are mostly typed by travellers. Ads aimed at them burn money and bring no owners. We block those searches, keep budget on manager and fee phrases, and review the search terms list every week.
How it works
We write a plain page on the Greater Sydney night limit, the register and strata by-laws, using only what the official sources say, with links so owners can check.
Short stay, hosted stay and furnished mid-term lease each get their own page and their own phone tag, so you know which offer owners prefer.
Google Ads go live for manager and fee searches in your chosen suburbs. Meta ads can reach apartment owners in those same suburbs.
Every month you see calls, meetings held and agreements signed, plus what each signed owner cost in A$. We move money to the suburbs that convert.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| airbnb property manager Manly | owner wants a local manager |
| short term rental management Sydney fees | comparing manager costs |
| can I airbnb my apartment Pyrmont | checking the rules first |
| furnished rental management Randwick | considering a longer furnished lease |
| airbnb co host Bondi Junction | wants a part-time helper |
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
Kim Lazaro
Digital Marketing Manager, NewBook
FAQs
Short-stay rules change, so always confirm the current position on the official NSW sites.
The right agency is the one that can show owner calls and signed agreements, not guest bookings. Ask any agency how it separates owner searches from traveller searches and how it counts a signed agreement. HeyLead reports both in A$ each month, and you can judge us on those numbers.
Yes, but the page has to be accurate. We explain the night limit, the register and the code of conduct in plain words and link to the official sources. We also build a furnished-lease offer for owners who do not want to work within the limit.
No. This work is for winning owners who need a manager. Guest marketing sits with the booking platforms and your own listings, and mixing it in would drain the budget.
Only what you really hold. That can be your agent or registration details if your model needs them, the number of homes you manage and your fee structure. We do not add owner quotes, awards or statistics that are not yours.
Google Ads can produce calls within the first few weeks, though the first month is for testing. Ranking on the map and in normal search takes longer, often several months, and we cannot promise a position.
No. HeyLead works online for clients across Greater Sydney, so there is no office to visit. Calls and video meetings replace the coffee catch-up.
Other pages for this city.