Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Real Estate and Property
More Seller Conversations in Australia.
More Buyer Appointments.
Built for Australian owner-led businesses competing in AU search. Serious buyers and sellers choose agents on local proof, fast replies and a clear plan. Generic "top producer" claims with no evidence no longer win the listing appointment.
We help real estate agents and teams get seller leads, buyer appointments and a trusted name in their neighbourhoods. We use content, SEO (showing up in Google) and follow-up that feel human in Australia.
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Trusted by real estate agents to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
For agents and teams who want a durable personal brand and measurable pipeline, not random social spikes in Australia. Real Estate Agents demand shows up on Google.com.au as "real estate agent near me" and "how much is my home worth". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Real Estate Agents buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Real Estate Agents operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "real estate agent near me" and "how much is my home worth" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
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Who you are marketing to
- personHomeowners thinking about selling in the next 6 to 12 months in Australia
- personBuyers starting their search in a specific neighborhood in Australia
- personSellers comparing agents after a bad experience in Australia
- personPast clients and neighbors who could refer you in Australia
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What buyers search for
searchreal estate agent near mesearchhow much is my home worthsearchlisting agent near mesearchhomes for sale near mesearchsell my house
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Ready to book
- boltHome value requests with an address and a timeline in Australia
- boltVisits to sold results and neighborhood pages in Australia
- boltCalls asking about commission and your marketing plan in Australia
- boltBuyer forms that name a neighborhood and price range in Australia
What drives their decision
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Sold results and knowledge of the neighborhood in Australia
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Reviews and testimonials from real clients in Australia
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How quickly and clearly you reply in Australia
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A clear plan for pricing and marketing the home in Australia
How we capture intent
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Neighborhood and sold pages in Australia
Pages for the neighbourhoods you work, with sold results that show you know the market in Australia.
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Seller and buyer campaigns in Australia
Separate paid search for sellers and buyers, each with its own page and tracking in Australia.
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Reviews and proof in Australia
A steady flow of reviews and testimonials that build trust before the first call in Australia.
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Fast follow-up in Australia
Instant alerts and set replies, so a new lead hears from you in minutes, not days in Australia.
my_locationmarketing geo for real estate agents covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Real Estate Agents Marketing Approach
01
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Real Estate Agents demand on Google.com.au
Real Estate Agents shows up as "real estate agent near me" and "how much is my home worth" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
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Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose real estate agents jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
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From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every real estate agents enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Real Estate Agents marketing services
search
SEO for Real Estate Agents in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "real estate agent near me" in Australia
- checkClear answers to questions people ask when comparing options like "how much is my home worth" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Real Estate Agents in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "real estate agent near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Real Estate Agents in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how real estate agents customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
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Web Design for Real Estate Agents in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "listing agent near me" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Real Estate Agents in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
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CRM Integration for Real Estate Agents in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
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AI Optimisation for Real Estate Agents in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "real estate agent near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified real estate agents enquiries from "real estate agent near me" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More listing conversations from local sellers in Australia
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Buyer appointment demand in priority neighbourhoods in Australia
This is real estate agents marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about real estate agents marketing? We have got honest answers in Australia.
Most real estate agents enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "real estate agent near me" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Real Estate Agents see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "real estate agent near me" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
Can marketing help real estate agents in a slow market in Australia?
Yes. When fewer homes sell, owners become pickier and compare agents more closely, so a clear plan and proof of local results count for more. A slow market is also when agents who keep marketing win the listings that others stop chasing in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
Should seller and buyer marketing be kept apart in Australia?
Almost always. A seller wants to know what a home is worth, how you would sell it and what you charge. A buyer wants to find homes in a named area and see them soon. Mixing the two in one ad or page loses both in Australia.
Why not rely on the property portals for leads in Australia?
Portal leads are shared, often with several other agents, and the price per lead tends to rise. Your own search presence, ads and past-client contact give you leads that are yours alone, and they build a name that portals cannot take away in Australia.
What counts as a good lead for real estate agents in Australia?
For listings, an owner with an address, a rough timeframe and a reason to sell. For buyers, someone who names an area, a budget and a date. A value request on its own is often early, so we separate those from owners asking for a listing appointment in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Build a Real Estate Pipeline You Own in Australia
If you are an agent or team lead and want more quality local conversations, let us talk in Australia.