The first cold snap after a mild autumn turns ducted heating faults into same-day calls from Werribee to Camberwell.
Melbourne households need heating repaired on the first cold morning, installed before winter and serviced in autumn. HeyLead runs Google Ads, SEO, Meta Ads and landing pages for heating and air conditioning firms, in the suburbs your technicians can reach. We track each call to a booked job or an accepted quote. Figures are in A$ with GST shown apart, and your licences stay yours, shown on the page.
What we do
SEO, Google Ads, Meta Ads and web design each have a Melbourne page. Here they are tuned to repair, install and service work in the suburbs your vans reach.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Ducted gas heating specialists servicing older Boroondara and Merri-bek homes where the system is original
Reverse-cycle installers fitting split and ducted systems in new estates around Tarneit, Truganina and Melton
Firms replacing old evaporative cooling and gas heaters as owners move to electric
Commercial service teams who look after shops, cafes and small offices and want maintenance contracts
The local picture
Your market
Melbourne demands both heating and cooling, sometimes within the same week. Winters are cold and damp, summer northerlies push days past forty, and the old answer was ducted gas heating and evaporative cooling.
Plenty of older houses still run that setup, while newer estates in Wyndham and Melton are increasingly all-electric with reverse-cycle systems. Victorian energy upgrade programs have offered discounts on some efficient replacements, and customers ask about them, so pages should point to the official source.
Gas work needs a licensed gasfitter and is overseen by Victoria's plumbing and gas regulators. Refrigerant work needs an ARC licence, and electrical wiring needs a registered electrician, so credentials matter to careful buyers.
Your customers
Breakdown searches such as ducted heating not working or gas heater repair bring urgent calls, and clicks cost more when a cold snap arrives. Replacement, conversion and reverse-cycle searches are planned and take longer to turn into a job.
We run the two groups separately, with repair budgets following your technicians' availability. We cut do-it-yourself, parts, job-seeker and renter searches. A good lead books a visit or accepts a quote. Reports show calls, booked repairs, quotes accepted and service customers by suburb.
Costs are in A$, and GST is shown apart.
Our approach
Service areas follow realistic drive time on the Princes and Monash freeways and the Western Ring Road, not a circle over the map, so a Melton firm is not paying for Dandenong clicks. Repair campaigns run during staffed hours with call tracking.
Install pages explain the switch from gas to reverse-cycle, ducted and split options, with photos of your work. Service campaigns start in autumn, before the first cold week. SEO pages cover suburbs and faults, and they take several months to build.
Meta Ads show visitors pre-winter service reminders.
About the area
Older houses with ducted gas heating and evaporative cooling in Boroondara and Merri-bek, and new all-electric estates in Wyndham and Melton
Licences you show on your page
Licensed gasfitter for gas work, ARC refrigerant handling licence, and a registered electrician for wiring; all stay with the client.
Common mistakes
When the temperature drops, clicks get costly and your technicians are already booked out. Campaigns that keep spending buy calls you turn down. Budgets set to capacity protect your margin in the busiest week.
Someone with a failed ducted gas unit and someone planning a reverse-cycle conversion are in very different places. One generic page loses both. Separate pages, each with its own offer, serve them properly.
A technician stuck on the West Gate at five cannot reach Dandenong by six. Advertising across all of Melbourne books jobs your crew cannot reach profitably. Match campaigns to a true drive time from your depot.
How it works
We set areas by where your vans arrive within the hour, such as Wyndham, Melton and Boroondara, and leave the far edges out.
Three campaigns, each with its own pages, budget and tracking phone number.
Gas, refrigerant and electrical licences, insurance and reviews appear wherever a customer decides.
Each month: repairs booked, installs quoted and accepted, and service customers, by suburb, in A$ with GST shown apart.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| ducted heating repair Melbourne | Urgent winter breakdown |
| reverse cycle air conditioning Tarneit | Planned install in a new estate |
| gas heater service Camberwell | Older home, service before winter |
| evaporative cooling replacement Melton | Owner changing systems |
| split system installation Dandenong | Quote comparison |
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
FAQs
Answers for Melbourne heating and cooling firms comparing agencies.
The one that reports booked jobs and accepted quotes, not just calls. Ask how an agency treats winter heating separately from summer cooling and whether it splits repairs from installs. HeyLead does both and reports in A$.
Autumn for servicing, the first cold weeks for repairs and spring to summer for cooling and installs. Budgets should follow your diary rather than a flat monthly figure.
A licensed gasfitter where gas work is done, an ARC refrigerant licence for refrigerant work, and a registered electrician for wiring. HeyLead is the marketing team and holds none of these, so check the rules with the regulators.
Only if you are an accredited provider and the current rules allow it. The offer, eligibility and wording come from the official program, and we place it on the page exactly as you supply it.
Your gas, refrigerant and electrical licence details, your insurance and the suburbs your technicians reach. We also need access to your Google Business Profile, website and any ad account, and to know how many repair and install jobs you can take in a busy week.
No. We are an online team without a Melbourne office. Planning and reviews happen by phone, video or WhatsApp, and the campaigns are set around the suburbs your technicians reach.