A late-afternoon click from Baranduda is worth less to a crew that finishes its day in Jindera, because getting back across the Murray takes time.
HeyLead runs Google Ads for Albury and Wodonga firms that can actually reach the customer. We build the campaign area from drive time and from the side of the border you serve, keep emergency work apart from planned jobs, and count booked work instead of clicks. Every ad lands on a page that names the town or suburb. Reports are in A$ with GST shown. Book the free audit and bring your last quarter of ad spend.
What we do
Paid search is the quickest channel to test. SEO, Meta ads and landing pages use the same two-state map, so each one supports the rest.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Air conditioning, plumbing and pest firms whose vans stay on one side of the river for most of the working day
Property managers who want landlord enquiries from East Albury, Thurgoona or West Wodonga, not clicks from towns they do not cover
Cleaning companies with office crews around Dean Street and central Wodonga who want contract enquiries in business hours
Owners comparing a Google Ads company with a freelancer and wanting one team for ads, landing pages and reporting
The local picture
Your market
Paid search in Albury-Wodonga is about the river and the roads. The Murray divides Albury on the NSW side from Wodonga on the Victorian side, and the Lincoln Causeway and the Hume Freeway are the crossings every crew plans around.
North of the river the work spreads from Dean Street through Lavington and out to Thurgoona and Jindera. South of it, Wodonga runs out to West Wodonga, Leneva, Baranduda and Bandiana.
A single circle on the map takes in both states, even when a firm is licensed or staffed for only one. Search volume is lower than in the capitals, so each wasted click takes a bigger bite of the budget.
Heatwaves bring cooling breakdowns, cold snaps bring heating calls and storms bring leaks. Agents and trades hold registrations in their own state, which stay with you while HeyLead runs the marketing only.
Your customers
Emergency searches such as no cooling, blocked drain or burst pipe are typed on a phone and go to whoever answers first. Planned searches such as split system installation, bathroom renovation or end of lease cleaning reward a page that explains the process.
People looking for an agency type best google ads agency in Albury, ppc agency Albury or google ads management Wodonga. We do not buy job-seeker searches, do-it-yourself questions or broad terms that pull clicks from across regional NSW and Victoria.
A good click leads to a call long enough to quote, or a form someone answers. Reports are in A$, GST shown, split by town and suburb group.
Our approach
Service area first, then search terms, then the page. We group suburbs by drive time and by state, for example central Albury and East Albury, Lavington and Thurgoona, central Wodonga and West Wodonga, and Baranduda and Leneva, so budget can move between groups.
Every week we read the searches that triggered your ads and add negative keywords, which are searches we block, such as job seekers. Emergency campaigns run only while someone can answer, with call tracking.
Planned campaigns get longer pages that name the suburb and the licence. We count calls over a set length and completed forms, then mark which ones became jobs. SEO, Meta ads and landing pages run alongside.
About the area
inter-war brick homes, older weatherboards, and new estates on both sides of the Murray
Licences you show on your page
NSW Fair Trading and Consumer Affairs Victoria for agents; NSW and Victorian licensed trades
Common mistakes
A circle around central Albury pulls in Wodonga and Baranduda, whether or not your crew works there. The campaign should follow the roads your vans drive and the side your licence covers. Clicks from the wrong bank cost the most.
The first run of hot days can push urgent cooling searches through a shared budget in hours. A separate emergency campaign with capped hours protects planned installs and still catches the calls that matter. Cold snaps and storms work the same way.
A lower cost per click can mean weaker traffic. What counts is how many calls and forms became paid work in suburbs you serve. Without that link an account can look efficient while the diary stays empty.
How it works
List the suburb groups each crew reaches in the time you promise, on each side of the Murray. Mark the ones to leave out, such as Wodonga for a crew that only works the NSW side.
Give urgent call-outs and planned jobs separate budgets, hours, bids and pages. Add click-to-call and tracking to each, and pause emergency ads when nobody can pick up.
Count calls over a set length and completed forms, then mark the ones that became paid work. Review search terms weekly and block the wasteful ones before they add up.
Each month compare the cost of a booked job by town and suburb group in A$, then move spend toward what pays. Summer, winter and storm weeks each get their own plan.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| best google ads agency in Albury | An owner comparing agencies on how they work and what they report |
| ppc agency Albury | Paid search for service firms with a real service area |
| google ads contractor Albury | Searcher wants a vendor; HeyLead is an agency team |
| google ads management Wodonga | Ongoing account care instead of a one-off setup |
| google ads company Albury | Choosing a company that also fixes landing pages |
Niches
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Direct answers for Albury and Wodonga owners choosing a Google Ads agency or company.
Choose the agency that draws the campaign area from drive time and from the side of the river you serve, splits emergency and planned work, and shows booked jobs in A$ rather than impressions. Ask who reviews the account each week. HeyLead runs Google Ads that way, and we claim no ranking.
A contractor can suit a simple account, but continuity, landing pages and reporting then rest on one person. HeyLead is an agency team, so those pieces sit together. Fees are agreed after the audit, not from a fixed package.
Yes, and it often works better. We limit the campaign to the suburbs you cover in Albury or Wodonga and keep the other bank out, so clicks match the van's day and your licence.
No. We buy searches that match work you can do in suburbs you can reach. Job seekers, do-it-yourself questions and broad regional terms are blocked with negative keywords.
Ads bring visibility straight away and show which searches book jobs. SEO turns the proven ones into pages that keep earning. Both use the same town and suburb pages.
Your last quarter of ad spend, the suburbs you can staff on each side of the river and whether calls are tracked today. We review the account structure, area, search terms and landing pages, then list what to fix first.
No. HeyLead works online, so there is no local office to visit. We talk by phone, video or WhatsApp, and the account is built around the suburbs your crews actually reach.