Albury-Wodonga runs as one town with two councils, two states and the Murray in the middle, and that shapes every campaign.
Albury and Wodonga work as one town, but the Murray splits them into two states with different rules for agents, tenancies and trades. HeyLead runs SEO, Google Ads, Meta ads and web pages for real estate, home services and cleaning firms in Lavington, Thurgoona, East Albury, Wodonga and Baranduda. We start with the side of the river and the suburbs you can staff, give each type of job its own page and form, and report booked work in A$ with GST shown. The first step is a free audit of what you run today.
What we do
Each service has its own Albury-Wodonga page. All four share one map of the suburbs you serve on each side of the river, so they support each other instead of competing for budget.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call tracking and customer-system setup come with the work when you need them: analytics and crm integration.
Who we work with
Agents and property managers working Lavington and East Albury, or Wodonga and West Wodonga, who want owners and landlords calling them directly rather than through a portal
Air conditioning, heating, plumbing and pest control firms whose vans run between Thurgoona, Jindera and Baranduda and who need each season planned before it arrives
Cleaning crews handling end of lease work in student and family rentals, plus contract cleans for offices around Dean Street and central Wodonga
Owner-led firms licensed on one side of the border who want campaigns kept to the side of the river their licence and their roster cover
Industries
Inter-war brick homes, older weatherboards and new estates on both banks put real estate first here. Home services and cleaning follow the same two-state suburb map.
Agents, property managers and commercial teams working East Albury, Lavington and Thurgoona on one bank and Wodonga and Baranduda on the other.
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Cooling, heating, plumbing and pest firms with a summer rush and a winter rush, and licences that matter on each side of the river.
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End of lease and commercial crews covering student and family rentals, new estates and offices around Dean Street and central Wodonga.
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Focus industry
The Murray puts Albury in New South Wales and Wodonga in Victoria, so one local market runs on two councils and two sets of state rules. HeyLead plans your marketing around the side of the river, and the suburbs, your crew can actually reach.
HeyLead is a marketing agency for owner-led firms in Albury and Wodonga working in property, home services and cleaning. We run SEO, Google Ads, Meta ads and landing pages from Lavington, Thurgoona and East Albury across the Lincoln Causeway to Wodonga and Baranduda, and we report booked work in A$.
The local picture
Your market
Albury-Wodonga behaves like one town for shopping, school runs and work, but it sits across a state border.
Albury, with Dean Street at its centre and Lavington, Thurgoona, Springdale Heights, Glenroy, North Albury, East Albury and West Albury around it, is in New South Wales under Albury City Council.
Wodonga, with West Wodonga, Killara, Leneva, Baranduda and Bandiana, is in Victoria under the City of Wodonga. The Murray runs between them, crossed by the Lincoln Causeway and the Hume Freeway, with Lake Hume upstream.
For a service firm the border matters more than the drive. Agent licensing, tenancy rules and trade licensing differ on each side, so a page or an ad has to know which side it is talking to.
Housing runs from inter-war brick homes and older weatherboards to new estates on both banks. Summers are hot and winters are cold, which gives trades two busy seasons a year. HeyLead runs the marketing only, and every registration stays with your firm.
Your customers
People here search the way they talk, with a town or suburb attached. Landlords type Albury property management or Wodonga property manager, sellers look for Albury real estate agents, and business owners search for commercial cleaning Albury.
Trade searches pair a job with a place, such as Lavington plumber or air conditioning Wodonga, and they jump with the first heatwave and the first frost. Cleaning searches split between end of lease cleaning for tenants and contract cleaning for offices and shops.
Defence postings at Bandiana and students at the university campuses in Thurgoona and Wodonga keep tenants moving through the year. A good lead is someone inside the area you can staff, on the side of the border your licence covers, asking for something you sell.
We filter out the rest, including job seekers and do-it-yourself searches, and report listings won, properties taken on and jobs booked in A$ by suburb group.
Our approach
We start by drawing your service area, which in Albury-Wodonga means first deciding whether you work one side of the river or both. Then we list the suburbs each crew or desk can reach on the day, and that map drives every channel.
Google Ads buys searches from people ready to hire inside it. SEO builds a page for each service and suburb and tidies your Google Business Profile (the listing that shows on Google Maps), with the right state details on each.
Meta ads reach people who are not searching yet and follow up those who visited your site. Each offer gets a landing page with a number your team answers and a short form.
In the first month we audit your website and ad accounts, rebuild the pages that take the most clicks, set up call and form tracking, and launch in one group of suburbs before adding the other bank.
Building stock
inter-war brick homes, older weatherboards, and new estates on both sides of the Murray
Portals buyers still use
realestate.com.au, Domain
Proof on the page
NSW Fair Trading and Consumer Affairs Victoria for agents; NSW and Victorian licensed trades
Common mistakes
An ad set over the whole of Albury-Wodonga looks tidy in the account. But a Wodonga landlord reading a page written for Albury, or a crew licensed in one state taking calls from the other, turns clicks into awkward callbacks. Split the sides first, then the suburbs.
The portals show listings. They do not introduce you to a Thurgoona landlord thinking about changing manager or a Wodonga seller comparing agents. Independent firms win those people with pages that name the suburb, the housing and the service.
A burst pipe in Lavington, a cooling replacement in Killara and a landlord appraisal in West Albury need different pages, hours and follow-up. On one form they wait in the same queue. Split them and every number in the report means something.
How it works
Start with the border, then the roster. List the suburbs you can reach on time in Albury, in Wodonga or in both, from Jindera to Baranduda. Anything you cannot staff, or are not licensed for, stays out.
Property, trades and cleaning get separate audiences, pages and forms. Within trades, emergency call-outs stay apart from planned installs. One offer per page, with one clear next step.
Google Ads catches people ready to hire today. SEO and your Google Business Profile hold the map results in each town. Meta ads handle reach and follow-up. Every channel lands on a page for the right suburb and state.
Reports show listings won, properties taken on and jobs booked in A$, split into Albury and Wodonga suburb groups, so one busy patch cannot hide a weak one. Budget then moves month by month.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Albury property management | Landlord or owner wanting a local manager |
| Wodonga real estate agents | Seller or landlord picking a listing agent on the Victorian side |
| commercial cleaning Albury | Office or shop contract, not a house clean |
| Lavington plumber | Urgent trade job, usually on a phone |
| air conditioning Wodonga | Summer-driven cooling repair or install |
| end of lease cleaning Albury | Tenant moving out and wanting a quote fast |
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Straight answers about local coverage, campaigns, pages, and how we measure demand in Albury.
No. HeyLead is an online team, so there is no Albury or Wodonga address to visit. We work with you by phone, video or WhatsApp and build the campaigns around the suburbs you serve.
Sometimes, but rarely at the start. The two towns have different councils, different state rules and often different crews. We usually split them, prove the offer on one side, then add the other bank when the results and your licence allow.
realestate.com.au and Domain list homes on both sides of the river and are where many buyers browse. We treat them as listing sites, not your marketing, and build the search, pages and ads that reach owners and landlords directly.
Yes, in practical ways. Agent licensing, tenancy rules and trade licensing are set by each state, so a landlord page for Wodonga and one for Albury should not make identical promises. We keep the wording general and you confirm what applies to your firm.
We audit your service area, website and ad accounts, then rebuild the pages that take the most clicks. Call and form tracking goes in, and we launch in a first group of suburbs on one side of the river. Reporting in A$ starts the week leads arrive.
Each has its own Albury-Wodonga page, linked from this one. We run them as one program around a single suburb map, so a fix in one channel helps the others.
Access to your Google Business Profile, ad accounts and website, the suburbs you serve on each side of the river and your licence details. Tell us how many jobs or properties you can take on each week, and the free audit starts there.