A Kambah homeowner with no heating on a July night calls the first firm that answers, and a cooling failure in January works the same way.
Canberra trades live by the weather and the van map. HeyLead runs Google Ads, SEO, Meta Ads and landing pages for plumbers, heating and cooling firms, pest controllers and restoration crews, aimed at the suburbs each van can reach. Urgent call-outs are kept apart from planned work, and we report booked jobs in A$. The ACT licence stays with you, since licensed trades hold it and we run the marketing. Start with a free audit.
What we do
Search ads, SEO pages, Meta Ads and landing pages, all pointed at the suburbs your vans reach and the jobs that pay.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Plumbers and drainage firms serving Belconnen, Woden and the inner suburbs who want urgent calls sorted from planned renovations.
Heating and cooling installers and service firms that see cold snaps and heatwaves drive booking peaks across the ACT.
Pest control operators covering Tuggeranong, Gungahlin and Weston Creek homes with seasonal rodent and insect work.
Water and storm damage restoration crews who keep insurer referrals apart from direct calls from homeowners in the valley or Queanbeyan.
The local picture
Your market
Home services in Canberra ride the weather. Winter mornings often drop below freezing, so heating faults and hot water failures produce urgent searches, while hot dry summers bring cooling breakdowns and pest activity.
Houses are mostly planned-suburb detached homes on generous blocks, plus inner apartments and townhouses, and the NSW border stock in Queanbeyan and Jerrabomberra sits under different licensing. Trades here hold ACT licences, and customers look for that proof on the page.
Vans are the limit. A crew based in Tuggeranong loses money answering a Gungahlin call late in the day, and the reverse is just as true. Search is mobile and immediate, so pages put the phone number first.
Quotes are in A$ with GST at 10%, and HeyLead is not the licence holder.
Your customers
Emergency and planned work are different searches. Someone with no heat or a burst pipe types the job, the suburb and often the word emergency. Someone renovating a bathroom or replacing ducted heating compares firms and reads reviews first.
We separate the two so urgent clicks reach a phone and planned clicks reach a quote form. A good lead is a caller in a suburb your vans cover, asking for work you do.
We keep out job seekers, parts shoppers and suburbs your vans avoid. Restoration is treated on its own, because insurer referrals and direct homeowner calls follow different paths. Reports show booked jobs by suburb in A$.
Our approach
We start with the van map: which suburbs each crew can reach before close and which jobs pay best.
Google Ads then runs emergency campaigns with call buttons and hours matched to who answers the phone, plus planned-work campaigns that send clicks to quote pages by service.
SEO builds service and suburb pages and tunes your Google Business Profile (the listing that shows on the map). Meta Ads reaches homeowners ahead of the season, for example with a pre-winter service check, and follows up site visitors.
Call and form tracking count booked jobs, so cost per booked job is measured, not guessed.
About the area
planned-suburb houses, inner apartments, and NSW border stock
Licences you show on your page
ACT licensed trades
Common mistakes
Ads default to broad reach, so a Tuggeranong crew ends up paying for Gungahlin clicks it cannot reach today. Targeting by drive time and excluding suburbs keeps the budget where the van can go. Weak coverage also shows up as missed callbacks, and those are calls competitors gladly take.
A person with a failed heater wants a phone number now. A person planning a replacement wants scope, reviews and a quote form. One page for both serves neither, so we build two paths, each with its own copy, call handling and measurement.
Listing sites resell the same enquiry to several firms, and price hunters flood the line. Pages that show suburb, licence and scope attract people choosing a firm, not comparing five quotes, which means fewer wasted callbacks.
How it works
We mark the suburbs each crew reaches before close and the jobs that pay best there. Everything outside that shape stays out of the campaigns and pages.
Emergency call-outs and planned installs get separate campaigns, pages and call handling. Restoration is split again by insurer or homeowner source.
Your ACT licence line, service suburbs and photos of your own work go on each page, so a homeowner can see quickly that the firm is licensed and local.
Calls and forms are tracked through to booked work. Reports show cost per booked job (what you pay for each job that gets booked) by suburb in A$, so the budget follows results.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Canberra plumber | Urgent or planned trade call, usually on mobile |
| Canberra heating repair | Winter emergency or scheduled servicing |
| Belconnen electrician | Suburb-level trade search with a job in mind |
| Tuggeranong pest control | Seasonal pest work in a named suburb |
| Canberra water damage restoration | Emergency dry-out separate from later rebuild work |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
FAQs
Direct answers for Canberra trade owners asking what an outside marketing team does and does not do.
The ones your vans reach quickly and where jobs pay well, often one or two districts. Once callbacks are prompt, we widen the map. Places outside your working day, including Queanbeyan for many ACT firms, stay excluded.
Yes. The searcher, the wording, the landing page and the phone handling all differ. Separate campaigns also let you set different bids and hours, so emergency spend does not get buried in planned work.
They are separate paths. Insurer work is a relationship and referral channel, while homeowners searching directly need a page and a fast phone answer. We market to the direct route and keep the two apart in reporting.
Where you hold an ACT licence, the pages can show it. HeyLead does not hold trade licences and never presents itself as the contractor. The customer relationship and the work remain yours.
Google Ads, SEO, Meta Ads and landing pages, with call and form tracking behind them. Reports count booked jobs by suburb in A$. The way in is a free audit.
Paid search can bring calls soon after campaigns, pages and tracking go live, though tuning takes a few weeks of data. SEO builds more slowly, and we make no promises about positions.
Your ACT licence details, your service suburbs and the hours your phones are answered. We also need access to your website, Google Business Profile and any ads account, and a sense of how many jobs a week your crews can take.