Salt air eats outdoor air conditioning units along the Illawarra coast, and a burst pipe after an escarpment storm will not wait until tomorrow.
Wollongong trades work a narrow coastal strip with a steep backdrop, and the job mix follows the weather: cooling and pest work in the warm months, blocked drains and water damage after heavy rain. HeyLead builds search, ads and web pages for plumbers, air conditioning installers, pest controllers and restoration crews. We keep emergency calls apart from planned jobs and report booked work in A$. Start with the free audit.
What we do
Google Ads wins the urgent job, organic pages hold the suburbs, Meta ads reach the planners, and landing pages turn each visit into an enquiry.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Air conditioning installers and servicers who can reach Shellharbour, Dapto or the northern suburbs within a working day
Plumbing and drainage crews handling blocked drains, hot water and storm runoff between Thirroul and Kiama
Pest controllers whose seasonal work follows warm, humid coastal weather
Restoration crews taking water damage calls after heavy rain, kept separate from planned repair work
The local picture
Your market
The Illawarra keeps trades busy in two ways. The coast is salty and humid, which is hard on outdoor units, gutters and fittings, and heavy rain running off the escarpment tests drains and roofs.
Housing is mixed: escarpment houses, flats near the city and Port Kembla, and suburban stock to the south, each with its own plumbing and cooling needs. Work in NSW needs the right licence for the trade, and licensed trades should show their number on the page.
The licence stays with your business, and HeyLead is the marketing team only. A van finishing in Kiama is a long drive from Thirroul, so distance matters. Budgets are in A$ with GST at 10%.
Your customers
There are two kinds of buyer. The first has a problem now: a leak, a dead air conditioner in a hot week, ants in the kitchen. They type a trade and a suburb, ring the first credible number and never read past the headline.
The second is planning: a replacement system, a pest treatment before a sale, drainage work before winter. They compare, read and fill in a form. We run these apart, on separate pages and with separate budgets.
Reports show booked jobs by suburb in A$, not call counts, and job seekers and do-it-yourself searchers are blocked.
Our approach
Google Ads comes first for trades, because people searching are ready to hire. Emergency campaigns run only when someone is there to answer, with tracked call buttons and an urgent-service page. Planned work gets a longer page, a quote form and its own search terms.
SEO adds pages for Shellharbour, Kiama, Figtree, Dapto and the northern beaches, and sets up your Google Business Profile (your Google Maps listing) with the right categories and service areas. Meta ads follow up people who looked at a replacement page or a seasonal pest offer.
Where Google offers Local Services Ads for your trade, we add them. Tracking marks which calls became jobs.
About the area
coast escarpment houses, steel-city flats, and Illawarra suburban stock
Licences you show on your page
NSW licensed trades
Common mistakes
The person sweating in a heat wave and the person booking a tune-up want different things. Put both on one ad and the emergency caller leaves, while the planner pays for a phone call they did not need.
Clicks do not know your roster. If the campaign covers the whole coast, half the calls come from suburbs you cannot reach before evening, and each one costs money.
A page that hints at qualifications you do not hold is a risk to you, not just a marketing problem. Show the licence number you have and describe what it covers, nothing more.
How it works
We start with where your crews finish the day, then draw zones around Thirroul, Figtree, Dapto, Shellharbour and Kiama, keeping only the ones you can serve.
Emergency pages, planned-work pages and their campaigns are separate, with call handling and hours to match.
Your NSW licence number, the suburbs you cover and your existing reviews go where a visitor decides. Nothing is added that you cannot show.
We record which calls and forms became booked jobs, by suburb, in A$, and move budget toward the zones that pay.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Wollongong air conditioning | Cooling or heating job, urgent or planned |
| Wollongong plumber | High-intent trade search, usually from a phone |
| Shellharbour electrician | Suburb-level trade search |
| Wollongong restoration | Water damage after rain, needs a fast answer |
| Kiama pest control | Household seeking a treatment before or after a sale |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
FAQs
Answers for Illawarra trade owners deciding who should handle their marketing.
The ones your vans can reach in the time you promise. Many crews start with a home zone such as Shellharbour or Figtree and add neighbours later. We exclude the rest so you do not pay for calls you have to decline.
Yes, and we insist on it. Emergency work runs during staffed hours with call buttons and a short page. Planned work has its own search terms, page and form. Each gets a separate budget in A$.
No. Trades stay on this page, and property firms keep their own language on theirs. That way each buyer reads about the job they came for.
Google Ads for people searching to hire, SEO for suburb pages and your Google Business Profile, Meta ads for follow-up and seasonal offers, and landing pages with tracked calls. Reports focus on booked jobs.
No. We are the marketing team and not the licence holder. The licence number on your pages is yours, and we only publish what you can show.
Access to your Google Business Profile, ad accounts and website, plus your licence numbers and the suburbs your vans cover. Tell us how many jobs a week you can take. The free audit starts from there.
We work online, so there is no Wollongong office to visit. You reach us by phone, video or WhatsApp, and the service area we describe is the one your vans cover, with reports in A$.