Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Performance Reporting & Insights
That Actually Tell You What's Working.for Australia
Built for Australian owner-led businesses competing in AU search. We do not send you dashboards full of numbers that look good but mean little. You get clear reports tied to leads, deals in progress, and revenue.
Weekly and monthly reports that connect your ads to real business results, so you always know what is working and what to do next in Australia.
Get a Free Reporting Audit arrow_forward4.1×
Average ROAS
↓ 38%
Lower CPL
2.8×
Lead Volume
120+
Clients
Why Most Reporting Is Useless
What You Usually Get
- Views and clicks that are not tied to revenue
- Return on ad spend worked out from sales figures that do not match reality in Australia
- No visibility into lead quality or close rates
- Creative performance without clear next steps
- Reports that arrive too late to act on
What You Should Get
Clear answers to the questions that matter. Which campaigns are bringing in qualified leads at a cost that makes sense? Which ads are really working? What should we grow, pause, or test next? Our reports answer those questions directly in Australia.
What We Report On
Core Performance Metrics
Return on ad spend, cost per sale or lead, click rate, the cost of reaching 1,000 people, how often people see your ads, and total spend, by campaign and by ad. We always tie them to real business results (leads, sales opportunities, revenue) and not only to the numbers Meta reports in Australia.
Creative & Audience Insights
Which opening lines, formats, and offers are winning. Which audiences bring the best leads at the lowest cost. Clear advice on what to test or grow next in Australia.
Business Impact
How many leads become sales opportunities, how many opportunities close, and the revenue from each source. We connect your ads to your CRM and sales data so you see what you really get back for what you spend in Australia.
How We Deliver Insights
Weekly Reporting
- Key numbers compared with last week and with your targets in Australia
- Creative and audience performance highlights
- Actions taken and results observed
- Clear recommendations for the coming week
Monthly Deep Dives
- A full look from ad spend to closed revenue
- Creative testing results and learnings
- Audience performance trends over time
- Strategic recommendations for the next month
Our Reporting Process
01
Data Connection
We connect Meta, your CRM, and any other tools that matter, so we can follow a customer from the first ad to closed revenue in Australia.
02
Dashboard & Report Setup
We build dashboards and weekly and monthly report templates around the numbers and questions that matter for your business in Australia.
03
Weekly Reviews
We review results every week, write down what we learned, and send you a clear report with what we did and what we suggest in Australia.
04
Monthly Strategy
Once a month we step back, look at trends, and give you a deeper review with advice for the month ahead in Australia.
05
Real-Time Alerts
We watch for big changes, such as big wins, sudden drops, and ads wearing out, and tell you straight away with a suggested next step in Australia.
06
Continuous Improvement
We refine the reporting over time based on what questions actually help you make better decisions in Australia.
FAQ
Common questions
Answers for businesses in Australia.
What will I get in my weekly report?
Your key numbers compared with last week and with your targets, which ads and audiences did best, what we changed and what happened, and our advice for the coming week in Australia.
What goes into the monthly review?
A full look from ad spend to closed revenue, the results of ad tests and what we learned, how your audiences are changing over time, and our plan for the next month in Australia.
Which numbers do you report on?
What you spent, your return on ad spend, the cost of each lead or sale, how many people click, the cost of reaching 1,000 people, and how often people see your ads, by campaign and by ad. We always tie them to real business results such as leads, sales opportunities, and revenue, not only Meta's own figures in Australia.
Can you show how many leads turned into customers?
Yes, once your CRM is connected. We report the share of leads that become sales opportunities, the share that close, and the revenue from each source, so you see the real return on your ad spend in Australia.
What if Meta's numbers do not match mine?
They often will not match exactly, because Meta counts credit differently. We connect Meta and your CRM, compare the two, and explain the gap. We treat your own records as the final word on leads and sales in Australia.
Will I be told if something goes wrong?
Yes. We watch for big changes, such as a sudden drop in results or ads wearing out, and tell you straight away with a suggested fix in Australia.
Can the reports be changed for my team?
Yes. We start with a standard report and refine it over time based on the questions you actually ask, so it shows what helps you decide in Australia.
How do you connect Meta to the rest of my data?
We connect Meta, your CRM, and any other tools that matter, so we can follow a customer from the first ad to closed revenue in Australia.
Do you require long-term contracts?
We prefer ongoing partnerships because Meta and your business change constantly. Project work is available for audits and setups in Australia.
How do we get started?
Book a free audit. We will review your account, show specific opportunities, and outline a clear 30 to 90 day plan with expected impact in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓