Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
E-Commerce Sales Campaigns
Built for Profitable Scale.for Australia
Built for Australian owner-led businesses competing in AU search. We run Meta ads that bring in real product sales and a good return on every ad dollar, not just views and clicks.
We use Meta's automated Advantage+ Shopping campaigns, ads that show people the exact products they looked at, and campaigns for every stage of buying. This is built for online stores that want to grow profitably in Australia.
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Average ROAS
↓ 38%
Lower CPA
↑ 2.8×
Revenue Growth
120+
Clients
The Challenge for Ecommerce Advertisers on Meta
Common Issues
- Messy product feeds (the product list sent to Meta) that make ads less relevant in Australia
- Creative that doesn't show the actual product in context in Australia
- Retargeting that shows products people already bought in Australia
- No link between ad results and the profit you make on each product in Australia
- Spending more while the return on each ad dollar falls in Australia
Our Focus
We aim for profitable growth, not just more sales. That means a clean product feed, bids that take your profit margin into account, ads that show the product well, and follow-up ads that do not waste money on people who just bought in Australia.
What We Do for Ecommerce Clients
Feed & Catalog Optimization
We check and clean your product feed. We label products by profit margin, how fast they sell, and season, and make sure images and descriptions work well in ads in Australia.
Campaigns for Every Stage
Campaigns to find new customers, firm but efficient follow-up ads for people who browsed or left items in their cart, and rules that keep ads away from recent buyers in Australia.
Creative & Offer Testing
We test product photos, lifestyle images, customer-made content, and offers such as free shipping, bundles, and discounts, to find what drives real purchases at the return you need in Australia.
How We Do It - The Details
Catalog & Dynamic Ads
- Feed Quality: We make sure titles, descriptions, and images follow Meta's guidelines and are written so people can find your products inside Facebook and Instagram in Australia.
- Custom Labels: We tag products as high margin, best seller, seasonal, or new, so we can bid and choose ads differently for high-profit and low-profit items in Australia.
- Dynamic Retargeting: Ads showing the exact products someone looked at, suggestions of related items for people who bought, and reminders for people who left items in their cart in Australia.
- Catalog Exclusions: We exclude out-of-stock items and recent purchasers to avoid wasted spend and bad customer experiences in Australia.
Bidding, Attribution & Scaling
- Value Optimization: Where we can, we tell Meta to look for shoppers likely to spend more, not just the cheapest sales in Australia.
- Attribution: We set up the Conversions API (a direct data link from your store to Meta) and import outside sales, so we can see your true return on ad spend, including returns and real revenue, not just the purchases Meta reports in Australia.
- Cross-Channel Sync: We connect Meta results with email, text messages, and Google, so we see the whole customer journey and avoid counting the same sale twice in Australia.
- Margin-Aware Scaling: We set different return targets for different product types, based on the profit each one really leaves you, and grow only what pays in Australia.
Our Ecommerce Ad Process
01
Feed & Account Audit
We review your product feed quality, current campaign structure, creative performance, and actual margin data by product category.02
Catalog & Structure Setup
We optimize the feed, set up proper custom labels, and build a clean campaign structure with prospecting and retargeting separated.03
Creative & Offer Testing
We launch systematic tests of product imagery, lifestyle creative, offers (free shipping, bundles, discounts), and audiences.04
Launch & Learning
Campaigns go live with proper budget pacing and tracking. We monitor closely during learning phase and make early adjustments.05
Weekly Optimization
We review at the product and ad level, pause underperformers, scale winners, and refresh creative to maintain performance.06
Scaling & Reporting
We scale methodically while protecting ROAS targets by category. Reporting ties ad performance to actual revenue and margin.FAQ
Common questions
Answers for businesses in Australia.
How important is product feed quality for Meta ecommerce ads?
Feed quality is one of the biggest drivers of performance in dynamic and Advantage+ Shopping campaigns. Poor titles, missing attributes, or low-quality images cause Meta to show your products to the wrong people or not at all. We audit and optimise feeds for titles, descriptions, images, and custom labels before launching any campaigns. Clean feeds improve relevance scores, reduce costs, and increase the likelihood that the right products are shown to the right buyers. We treat feed optimisation as a continuous process rather than a one-time task in Australia.
Do you use Advantage+ Shopping campaigns for ecommerce?
We test Advantage+ Shopping heavily because it often outperforms manual structures once we have good creative and feed data. We always run controlled comparisons against our structured campaigns so we know what is actually driving results for your specific catalog. Many clients end up running a combination of Advantage+ for broad reach and structured campaigns for specific high-margin or seasonal products. The decision is always driven by your actual ROAS and margin data rather than platform recommendations in Australia.
How do you handle retargeting for people who have already purchased?
We set up strong exclusion logic so recent purchasers are removed from prospecting and most retargeting audiences. We can create separate upsell or cross-sell retargeting campaigns for buyers if that fits your business model. This prevents wasting budget showing ads for products someone just bought and improves the customer experience. We also sync purchase data back into Meta so the algorithm learns not to target recent converters for acquisition campaigns. Proper exclusion is one of the highest-ROI improvements we make for most ecommerce clients in Australia.
How do you connect Meta performance to actual revenue and margin?
We implement full value tracking and import offline conversions from your e-commerce platform or CRM so we can see true return on ad spend. We also tag products with margin data using custom labels so we can set different ROAS targets for high-margin versus low-margin items. This allows us to scale volume on profitable products while protecting margin on thinner ones. Reporting always includes both platform metrics and actual contribution margin so you know what is truly profitable. We review margin-aware performance in every weekly and monthly report in Australia.
What creative approaches work best for ecommerce product ads?
We test a mix of clean product shots on white backgrounds, lifestyle imagery showing the product in use, user-generated content, and short video that demonstrates key benefits. The best performing creative almost always shows the actual product clearly and quickly. We also test different offers such as free shipping, percentage discounts, bundle deals, and limited-time promotions. Creative that matches the product page experience tends to convert better because there is less disconnect between the ad and the landing experience in Australia.
How do you prevent showing ads for out-of-stock products?
We configure the catalog feed to exclude or mark out-of-stock items so they do not appear in dynamic ads. We also set up automated rules that pause ads for products that go out of stock and reactivate them when inventory returns. This avoids frustrating customers and wasting spend on ads that cannot convert. We monitor stock levels as part of weekly optimisation and adjust budgets and creative accordingly. Proper feed hygiene around inventory is a basic but high-impact part of ecommerce campaign management in Australia.
What is your approach to bidding for ecommerce?
We test cost cap, bid cap, and value optimisation bidding depending on the campaign objective and how much purchase data is available. For catalogs with good historical data we often use value optimisation so Meta prioritises higher order value customers. We set different targets by product category based on actual margin so high-margin items can support more aggressive bidding. Budgets are reallocated weekly based on contribution margin ROAS rather than last-click revenue. This margin-aware approach protects profitability while still allowing for growth in Australia.
How do you handle seasonal or promotional spikes?
We plan ahead for known seasonal peaks by building dedicated campaigns or ad sets with adjusted creative and offers. We also increase budgets on winning structures in advance of the peak rather than reacting after performance has already shifted. During the peak we monitor more frequently and have pre-approved creative and offer variations ready to deploy. After the peak we analyse what worked and what did not so we can improve the plan for the next cycle. Seasonal planning is a core part of our ongoing management for ecommerce clients in Australia.
How do you integrate Meta with email and other channels?
We use consistent UTM parameters and customer data so we can see the full journey across Meta, email, Google, and other channels. Retargeting audiences are often synced with email segments so someone who abandoned a cart sees coordinated messaging across both ad and email. We review cross-channel attribution in monthly reporting so we understand how Meta performance changes when email or other channels are active. This prevents over-crediting or under-crediting any single channel. We often run tests that pause or increase spend in one channel to measure the true incremental impact in Australia.
What reporting do you provide for ecommerce clients?
You receive weekly reports with ROAS, CPA, and revenue by campaign, creative, and product category. We also break performance down by margin tier so you can see which products are truly profitable. Monthly reports include deeper analysis of creative testing results, audience performance, and contribution to overall revenue. All numbers are tied to actual orders and margin data from your platform rather than platform-reported purchases alone. We include clear recommendations for budget allocation and creative priorities in every report in Australia.
How do you decide which products to promote more aggressively?
We analyse historical performance, margin, velocity, and seasonality for each product or category. High-margin, fast-moving products usually receive more aggressive prospecting budgets. Lower-margin or slower items may be promoted primarily through retargeting or bundled offers. We use custom labels in the catalog to automatically adjust bidding and creative emphasis. The goal is to grow overall revenue while protecting or improving overall margin rather than simply driving volume on every product in Australia.
What creative formats work best for product advertising?
We test clean product shots on white backgrounds, lifestyle imagery showing the product in real use, short video demonstrations, and user-generated content style ads. The best performing creative almost always shows the actual product clearly and quickly. We also test different offers such as free shipping thresholds, percentage discounts, bundle deals, and limited-time promotions. Creative that closely matches the product page experience tends to convert better because there is less disconnect between the ad and the landing page in Australia.
How do you prevent showing ads for out-of-stock or low-performing products?
We configure the catalog feed to exclude or down-rank out-of-stock items so they do not appear in dynamic ads. We also set up automated rules that pause or reduce budget on products that are underperforming on ROAS or margin. Weekly reviews include a check of inventory and performance so we can proactively adjust before problems become expensive. This keeps the account efficient and avoids frustrating customers with ads for products they cannot buy in Australia.
How do you optimize for ROAS versus volume in ecommerce?
We set different ROAS targets by product margin tier and let the data guide budget allocation. High margin items can support lower ROAS targets to drive volume and market share. Low margin items require stricter targets. We review contribution margin weekly and shift budget toward profitable combinations while using retargeting and bundles to improve overall account ROAS. The goal is profitable growth, not just top line revenue in Australia.
Can you manage catalogs with thousands of products?
Yes. We use feed rules, custom labels, and automated exclusions to focus spend on winning products while still giving the full catalog a chance to perform. We build product-level reporting and bid strategies so the system automatically favors high-performers. For very large catalogs we often create category or margin-based campaign structures to keep management scalable. Our process works at any catalog size in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓