E-Commerce Sales Campaigns
Built for Profitable Scale.

Feed quality is one of the biggest drivers of performance in dynamic and Advantage+ Shopping campaigns. Poor titles, missing attributes or low-quality images cause Meta to show your products to the wrong people, or not at all. We audit and improve feeds for titles, descriptions, images and custom labels before launching any campaigns. Clean feeds improve relevance, reduce costs and raise the chance that the right products reach the right buyers. For UAE stores we also check AED prices and Arabic content. We treat feed work as ongoing, not a one-off task.

We test Advantage+ Shopping heavily because it often beats manual structures once we have good creative and feed data. We always run controlled comparisons against our structured campaigns so we know what is driving results for your catalogue. Many clients end up running Advantage+ for broad reach and structured campaigns for high-margin or seasonal products. The decision is always based on your actual ROAS and margin data rather than platform recommendations.

We set up strong exclusion logic so recent buyers are removed from prospecting and most retargeting audiences. We can build separate upsell or cross-sell campaigns for buyers if that suits your business. This stops budget going on products someone just bought and improves the customer experience. We also sync purchase data back into Meta so the algorithm learns not to chase recent converters in acquisition campaigns. Proper exclusion is one of the highest-return fixes we make for most ecommerce clients.

We set up full value tracking and import offline conversions from your ecommerce platform or CRM so we can see true return on ad spend. We also tag products with margin data using custom labels so we can set different ROAS targets for high-margin and low-margin items. So we can scale volume on profitable products while protecting thinner ones. Reporting includes both platform metrics and real contribution margin after delivery, returns and VAT, so you know what is truly profitable. We review margin-aware performance in every weekly and monthly report.

We test a mix of clean product shots on white backgrounds, lifestyle imagery showing the product in use, user-generated content and short video that shows key benefits. The best creative almost always shows the actual product clearly and quickly. We also test offers such as free delivery, discounts, bundle deals and limited-time promotions, and plan around gifting moments and seasonal sales in the UAE. Creative that matches the product page experience tends to convert better because there is less gap between ad and landing page.

We set up the catalogue feed to exclude or mark out-of-stock items so they do not appear in dynamic ads. We also add automated rules that pause ads for products that go out of stock and switch them back on when stock returns. This avoids frustrating customers and wasting spend on ads that cannot convert. We check stock levels as part of weekly optimisation and adjust budgets and creative to match. Good feed hygiene around inventory is a basic but high-impact part of ecommerce campaign management.

We test cost cap, bid cap and value optimisation bidding depending on the campaign objective and how much purchase data is available. For catalogues with good history we often use value optimisation so Meta prioritises higher-order-value customers. We set different targets by product category based on real margin, so high-margin items can support more aggressive bidding. Budgets are moved weekly based on contribution margin ROAS rather than last-click revenue. This margin-aware approach protects profit while still allowing growth.

We plan ahead for known peaks, such as Ramadan, Eid, the summer sales period and big shopping events in the UAE, by building dedicated campaigns or ad sets with adjusted creative and offers. We also raise budgets on winning structures before the peak rather than reacting after performance has already shifted. During the peak we monitor more often and keep pre-approved creative and offer variations ready. After the peak we review what worked and what did not, so the next cycle is better. Seasonal planning is a core part of our ongoing management for ecommerce clients.

We use consistent UTM parameters and customer data so we can see the full journey across Meta, email, WhatsApp, Google and other channels. Retargeting audiences are often synced with email segments, so someone who abandoned a cart sees coordinated messaging across ad and email. We review cross-channel attribution in monthly reporting to understand how Meta performance changes when other channels are active. This stops any single channel being over-credited or under-credited. We often run tests that pause or raise spend in one channel to measure true incremental impact.

You receive weekly reports with ROAS, CPA and revenue by campaign, creative and product category. We also break performance down by margin tier so you can see which products are truly profitable. Monthly reports go deeper on creative testing, audience performance and contribution to overall revenue, in AED. All numbers are tied to actual orders and margin data from your platform rather than platform-reported purchases alone. Every report includes clear recommendations for budget allocation and creative priorities.

We analyse historical performance, margin, velocity and seasonality for each product or category. High-margin, fast-moving products usually get more aggressive prospecting budgets. Lower-margin or slower items may be promoted mainly through retargeting or bundled offers. We use custom labels in the catalogue to adjust bidding and creative emphasis automatically. The goal is to grow overall revenue while protecting or improving overall margin, rather than pushing volume on every product.

We test clean product shots on white backgrounds, lifestyle imagery showing the product in real use, short video demonstrations and user-generated content style ads. The best creative almost always shows the actual product clearly and quickly. We also test offers such as free delivery thresholds, discounts, bundle deals and limited-time promotions. Creative that closely matches the product page experience tends to convert better because there is less disconnect between the ad and the landing page. We make English and Arabic versions where your audience needs both.

We set up the catalogue feed to exclude or down-rank out-of-stock items so they do not appear in dynamic ads. We also add automated rules that pause or reduce budget on products that are underperforming on ROAS or margin. Weekly reviews include a check of stock and performance so we can adjust before problems get expensive. This keeps the account efficient and avoids frustrating customers with ads for products they cannot buy.

We set different ROAS targets by product margin tier and let the data guide budget allocation. High-margin items can support lower ROAS targets to drive volume and market share. Low-margin items need stricter targets. We review contribution margin weekly and shift budget toward profitable combinations, using retargeting and bundles to lift overall account ROAS. The goal is profitable growth, not just top-line revenue.

Yes. We use feed rules, custom labels and automated exclusions to focus spend on winning products while still giving the full catalogue a chance to perform. We build product-level reporting and bid strategies so the system favours high performers on its own. For very large catalogues we often create category or margin-based campaign structures to keep management practical. Our process works at any catalogue size.