In a town where many households work mine rosters, a Meta ad that runs only on weekdays can miss half the people it was meant for.
Mackay property managers, agents, trades and cleaning firms can reach people before they search and follow up those who looked and left. HeyLead splits audiences by side of the river and suburb group, keeps offers apart, refreshes the ad images and wording before they wear out, and follows every lead to a booked job. Reporting is in A$, GST shown. Bring your offer and service map to the free audit.
What we do
Meta ads handle reach and follow-up. Google Ads, SEO and landing pages use the same river-split suburb map, so each one supports the others.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Property managers looking for landlords and investors in North Mackay and Andergrove rather than holiday browsers
Cleaning firms selling bond cleans to tenants leaving rentals, or contracts to offices and workshops around Paget
Air conditioning and pest firms with spare capacity before the wet who want homeowner enquiries, not likes
Owners who boosted a post once, got reactions and no calls, and want to run Meta ads properly
The local picture
Your market
Meta ads in Mackay work differently from a capital city. The audience is regional, so the same households see the same ads quickly, and a careless campaign wears thin within weeks.
Rosters change the timing: many people work long swings at the mines and are home for days at a stretch, so an ad schedule built around office hours misses them.
Geography adds another layer, because the north side of the Pioneer River, the south side and the northern beaches are distinct patches, and an ad that sends a Bucasia household to a south-side crew wastes both.
Photos matter too. Locals know a high-set Queenslander, a brick home in Glenella or a beach estate house when they see one, and they spot stock images fast.
Agent licensing sits with the QLD Office of Fair Trading and trades hold QBCC licences, which stay with your firm while HeyLead handles the marketing.
Your customers
Few Mackay owners look for Facebook advertising help until something stops working, and then they type facebook ads agency Mackay or instagram ads Mackay. On the customer side, Meta rarely catches someone ready to buy today.
It reaches the investor who has not yet thought about switching managers, the tenant whose lease ends after the next swing, and the homeowner whose air conditioner struggled through the last wet.
A good result is a completed lead form or a call that becomes an appraisal, a quote or a booked clean. Likes, views and followers are not the aim. We report booked work in A$, GST shown, by suburb group and offer.
Our approach
Each ad set carries one offer, such as a rental review, a pre-wet season air conditioning service or a bond clean.
Audiences are built in layers: suburb groups on the side of the river you serve, then website visitors, your customer lists and people similar to your best customers, with existing clients left out.
Ads run across the whole week, not only office hours, so people home between rosters still see them. Because the audience is regional, we watch how often each person sees an ad and swap the creative before it tires.
Each ad goes to an instant lead form or a suburb landing page, whichever books more. Every lead gets a same-day call, and search and SEO run alongside.
About the area
high-set Queenslanders, low-set brick homes, and newer northern beaches estates
Licences you show on your page
QLD Office of Fair Trading for agents; QBCC licensed trades
Common mistakes
North Mackay, the south side and the northern beaches are separate service areas. A single audience shows ads to households your crew cannot reach this week. Build one audience per patch and leave out what you cannot staff.
Many Mackay households keep mine-roster hours. Ads and follow-up calls limited to weekdays miss people who are home mid-week or on weekends. Spread delivery and follow-up to match when people are actually around.
Formats designed for online stores do not sell a rental review or a termite inspection. A service offer needs a reason to act now, local proof and a form or call that reaches a person. Measure the booked job, not the click.
How it works
Pick a rental review, appraisal, air conditioning service or bond clean. Decide which offer gets this month's budget and which suburb group you can serve straight away.
Start with suburb groups on the side of the river you serve, add website visitors and customer lists for follow-up, and leave out current clients and areas you cannot reach.
Run an instant lead form and a suburb landing page for the same offer over a fortnight. Forms are quick on a phone, pages carry more proof. Keep whichever books more.
Swap ads before people tire of them, call every lead the same day, and report the cost of each booked job in A$ by suburb group so next month follows results.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| facebook ads agency Mackay | Owner wanting Meta run properly for a service firm |
| best meta ads agency in Mackay | An owner comparing agencies on how they work and what they report |
| instagram ads Mackay | Visual offers such as cleans, installs and appraisals |
| Mackay facebook advertising | Local lead generation, not an online shop |
| facebook ads for property managers Mackay | Landlord and investor offers for agents and managers |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Practical answers on hiring a Meta ads agency in a regional mining town.
Pick the agency that builds audiences by suburb group, keeps offers apart, schedules for roster hours, watches how often people see each ad and reports booked jobs in A$. Ask how leads are followed up. HeyLead runs Meta ads that way, and we claim no badge or ranking.
No. We run them for service businesses: property managers, agents, trades and cleaners in North Mackay, Andergrove, Glenella and the beaches. Online shops sell differently and need a different kind of campaign.
Yes, when the work photographs well, such as a spotless bond clean or a tidy split system install. Instagram supports proof and follow-up, and the click still goes to a Mackay landing page, not a profile.
People on long swings are often home on weekdays and away for stretches. We run ads across the whole week, follow up leads at times people can answer, and avoid assuming everyone keeps office hours.
Google catches people already looking, and Meta reminds everyone else. Both use the same landing pages and service map, so budget can move between them as results change.
Book the free audit and share your current offers, the suburbs you can staff and access to any ad accounts. We review what has run, explain what it cost you, and outline a first campaign.