A mining family renting in Andergrove and a retiree selling a high-set Queenslander in North Mackay both need a property expert, but not the same form.
Mackay agents, property managers, commercial teams and maintenance firms each need a different enquiry. A seller wants an appraisal, an investor wants a manager who understands mining tenants, a business owner wants space near the harbour or the highway, and a property manager wants a repair done before the wet. HeyLead runs Google Ads, SEO, Meta ads, landing pages and tracking with a separate path for each, reported in A$ with GST shown. Book the free audit to begin.
What we do
Real estate lead generation in Mackay combines search, SEO, Meta, landing pages, tracking and CRM routing, so agents, managers and maintenance firms receive enquiries they can act on.
Buys the searches where Mackay sellers and investors are already comparing agents and managers. Campaigns split by suburb group, with a separate one for owners who live outside the region.
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Builds suburb and service pages and a Google Business Profile that talk about high-set Queenslanders, beach estates and mining rentals the way local owners do, with your licence and real photos.
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Reaches owners before they start searching, then follows up those who looked at an appraisal or rental review page, with offers such as a free rent check or a pre-wet season maintenance quote.
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A page for each offer with a number your team answers and a short form, so an appraisal request never lands in the same queue as a leaking roof.
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Logs calls and forms by source and suburb group, so reports show listings, managed properties and maintenance jobs in A$ rather than clicks.
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Sends each enquiry to sales, the rent roll team or maintenance straight away and flags slow replies, because the first call back often decides who gets the property.
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Lead generation
Not portal browsers, but sellers, landlords, absentee investors, commercial occupiers and maintenance requests from the suburbs your desk can staff, starting north of the river.
Owners in North Mackay, Mount Pleasant and the northern beaches who are weighing up an appraisal and comparing agents. Each enquiry arrives with a suburb and a home type, such as a high-set Queenslander or a newer estate house.
Owners of rentals in Andergrove, Glenella or Beaconsfield, many living outside Mackay, who are thinking about changing manager. These follow their own path, with a form that asks about the property and the tenancy.
Businesses looking at workshops, yards, shops or offices around Paget, the city centre or the harbour. They compare buildings and specialists rather than single listings, and take longer to decide.
Repairs, lease-end turnovers and storm clean-ups requested by property managers and investors. These are job requests with a scope and a suburb attached, not listing clicks.
Who we work with
Agents who want appraisal requests from North Mackay, Mount Pleasant and the northern beaches rather than another portal upgrade
Property managers growing a rent roll of mining-worker rentals across Andergrove, Glenella and Beaconsfield
Commercial teams marketing workshops, yards and offices around Paget, the city centre and Mackay Harbour
Property maintenance firms handling repairs, lease-end turnovers and post-storm work for property managers and investors
The local picture
Your market
Mackay property moves with the mines. When Bowen Basin work is busy, drive-in drive-out and fly-in fly-out workers look for rentals in town between swings, and investors from elsewhere start looking for a local manager.
When it quietens, vacancies and seller enquiries shift. Sellers in North Mackay, Mount Pleasant and the older parts of West Mackay often own high-set Queenslanders, while Glenella, Andergrove and the beach estates around Bucasia, Eimeo and Blacks Beach carry low-set brick and newer homes.
Commercial demand sits around the city centre, Paget and the harbour. Maintenance follows the wet season, with storm, roof and mould work arriving together. Agents are licensed through the QLD Office of Fair Trading, and realestate.com.au and Domain host most listings.
HeyLead does the marketing only and holds no licence.
Your customers
Portals show stock to buyers. They do not reach the interstate investor who owns a Glenella rental and is unhappy with the current manager, or the North Mackay seller comparing three agents.
Those people search Mackay property management, real estate agent Mackay or property manager Andergrove, then read a page to judge whether you know the area. Commercial owners search slower, by building type or by Paget and the harbour.
A useful enquiry is one your desk can work: an appraisal, a management enquiry or a maintenance quote. We report the cost of each listing won, each property taken on to manage and each maintenance job, by suburb group, in A$.
Our approach
Four enquiry types, four paths. Google Ads buys searches from sellers and investors in the suburbs you cover, with a separate campaign for landlords living outside Mackay.
SEO builds suburb and service pages and sets up your Google Business Profile (the listing that shows on Google Maps). Meta ads build local recognition and follow up anyone who viewed an appraisal or rental review page.
Each offer gets its own landing page, so the form matches the job. Call and form tracking record where every enquiry came from.
Optional CRM routing (sending each enquiry to the right desk) gets investors to the rent roll team and repair requests to maintenance quickly, because the first call often wins.
Building stock
high-set Queenslanders, low-set brick homes, and newer northern beaches estates
Listing sites in this market
realestate.com.au, Domain
Licences you show on your page
QLD Office of Fair Trading for agents
Common mistakes
Sales, leasing, commercial and maintenance desks rarely cover the same ground. A campaign stretched from Slade Point to Walkerston brings clicks nobody will ring back. Start with the suburbs your team can reach and widen once results support it.
realestate.com.au and Domain keep buyers and renters scrolling. They do not hand you investors by name. Independent firms win those with pages about the suburb, the housing and how the rent roll is run, which no portal writes for you.
Many Mackay rentals are owned by people who live elsewhere and choose a manager online. If your pages only speak to locals, those owners never see a reason to switch. Give them their own offer, page and follow-up.
How it works
Separate sellers, landlords, commercial occupiers and maintenance jobs. Choose the suburbs each desk can follow up, from North Mackay to Glenella, and decide whether absentee investors get their own campaign.
Google Ads takes people ready to act, SEO builds suburb pages, Meta ads cover reach and reminders, and every offer gets a landing page so the form matches the enquiry.
Tracking records the source of each call and form. Where speed matters, CRM routing sends sellers to sales, investors to property management and repair jobs to maintenance, so nobody waits.
We report cost per listing won, property taken on to manage and maintenance job, by suburb group in A$. A cheap enquiry of the wrong kind does not count, and the next month follows the result.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Mackay property management | Investor or landlord wanting a local manager |
| real estate agent Mackay | Seller comparing agents, not a portal browser |
| Mackay commercial real estate | Owner or occupier with a workshop, yard or office |
| Mackay property maintenance | Manager or investor needing repairs or lease-end work |
| property manager Andergrove | Suburb-level landlord search |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
Kim Lazaro
Digital Marketing Manager, NewBook
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Answers on enquiry types, methods, suburbs, mining cycles and how we count good enquiries in Mackay.
Seller, landlord, commercial occupier and property maintenance enquiries that your desk can work in the suburbs you cover, including investors who live outside Mackay. We do not sell portal traffic. Each type has its own path, so reports show what turned into work.
Google Ads for people searching now, SEO for suburb and service pages, Meta ads for local recognition and follow-up, and landing pages with one offer per form. Tracking shows the cost of each qualified enquiry, and CRM routing is optional where speed matters.
Busy mining periods tend to lift rental and investor enquiries, and quieter ones shift attention toward sellers and vacancies. We watch enquiry mix by suburb each month and move budget between the landlord, seller and maintenance paths.
The portals show listings to buyers and renters. HeyLead builds the search, pages and ads that connect owners, investors and property managers with you directly. It works beside the portals rather than replacing them.
By cost per listing won, per property taken on to manage and per maintenance job, split by suburb group. Cost per enquiry alone can flatter a campaign that brings the wrong kind of enquiry.
The ones your agents, managers or maintenance crew can reach and follow up promptly, often starting with North Mackay, Andergrove and Glenella. The northern beaches or Walkerston can be added once the team has room.
No. HeyLead works online, so there is no Mackay office to call into. We talk by phone, video or WhatsApp, and your own business details, licence line and suburbs are what appear on the pages.