When the wet season parks a week of rain over Glenella, the leak, the mould and the dead split system all arrive in the same afternoon.
A Mackay plumber, air conditioning installer or pest controller lives by the wet season and by where the van can get to. HeyLead runs SEO, Google Ads, Meta ads and landing pages for trades working North Mackay, Andergrove, Mount Pleasant, Glenella and Walkerston. We set coverage by drive time and river crossings, keep storm call-outs apart from planned work, put your QBCC licence on the page, and report booked jobs in A$. Bring your crew map to the free audit.
What we do
Search, SEO, Meta ads and landing pages are planned around your vans, your QBCC licence and the wet season calendar.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Air conditioning installers and servicers who are flat out through the build-up and the wet, and want planned work booked before it starts
Plumbers and electricians working North Mackay, Andergrove and the northern beaches, with clear rules for after-hours call-outs
Pest controllers and roofers handling termite inspections, storm damage and gutter work on high-set Queenslanders and brick homes
Restoration and mould remediation crews called in after heavy rain or a cyclone warning
The local picture
Your market
Home-service work in Mackay follows the tropical calendar. The build-up and the wet season push air conditioning to its limits, heavy rain finds every weak roof and gutter, and humidity turns into mould in bathrooms and wardrobes.
Cyclone warnings bring a rush of tree, roof and storm-proofing jobs.
Housing shapes the work too: high-set Queenslanders in North Mackay and West Mackay have timber, stairs and open undersides, while low-set brick homes in Glenella and Andergrove and newer estate houses on the northern beaches bring different plumbing and cooling.
Termites are a steady concern. Mining rosters matter as well, because a homeowner who is away on site may need a booking that suits a partner at home or a day off.
Trades are licensed through the QBCC, and the licence stays with your business while HeyLead does the marketing.
Your customers
Trade searching in Mackay starts with the job and adds a suburb. Urgent searches such as burst pipe, no cooling, roof leak or storm damage are decided within minutes on a phone.
Planned searches such as split system installation, hot water replacement, termite inspection or bathroom renovation reward a clear page and a fair quote process. Mould and restoration searches land in bunches after heavy rain.
We keep urgent and planned work apart and block job-seeker and do-it-yourself searches.
A good lead is a call long enough to quote or a form that turns into a booked job, and we report the cost of each booked job by suburb group in A$, with GST shown.
Our approach
First the van map. We note where each crew starts and finishes, and whether a Pioneer River crossing at peak time makes a job late, then draw the search area from that.
Urgent campaigns run only in hours when someone answers, with call tracking and short pages that lead with the phone number. Planned work gets its own campaigns and longer pages explaining the process and showing the QBCC licence.
SEO adds pages for each suburb and service. Meta ads remind homeowners who looked at a cooling or termite offer and did not book.
Budgets rise before the wet, not halfway through it, and each booked job is logged against its source so spend follows the crews with room.
About the area
high-set Queenslanders, low-set brick homes, and newer northern beaches estates
Licences you show on your page
QBCC licensed trades
Common mistakes
A circle around the city centre sweeps in Shoal Point, Walkerston and farm roads beyond, which may be a long drive for a crew working the south side. A search area built from drive time keeps clicks inside ground you can cover on the day.
One wet afternoon can bring dozens of leak and no-cooling searches that drain a shared budget by lunchtime. Separate campaigns with their own hours and caps protect the planned work and still catch the calls that matter.
Homeowners check for a QBCC licence before letting a stranger under the house or into the roof. If it sits in the footer, trust drops. Show the licence, real Mackay jobs and the phone number in the first screen.
How it works
Record where every van starts and finishes and which suburbs it can reach in a fair time, on both sides of the river. Begin there and add more as the roster grows.
Storm and emergency call-outs get their own campaign, hours and page. Installs, services and inspections get another. Each has its own follow-up, and cyclone warnings have a plan ready.
Show the QBCC licence, the types of Mackay homes you work on and photos from real jobs high on the page, where a homeowner looks before calling.
Track calls and forms through to paid work and report the cost of each booked job by suburb group in A$. Then shift wet season budget to the patches and services that pay.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| air conditioning installation Mackay | Planned cooling job, comparing installers |
| plumber North Mackay | Urgent or planned job close to a crew |
| Mackay storm damage repairs | Roof or water damage after heavy rain, often urgent |
| termite inspection Mackay | Planned pest work for a house or a sale |
| electrician Andergrove | Suburb-level trade search |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Straight answers for Mackay tradespeople choosing a marketing team.
Only the suburbs your vans can reach on time, which often starts with North Mackay, Andergrove and Glenella. The northern beaches, Walkerston or the south side are added when a crew can take them.
The searcher, the page and the follow-up are different. A roof leak wants a phone and speed. A new split system wants a clear process, a licence and a fair quote. Keeping them apart improves both and keeps your reports honest.
No. HeyLead is the marketing team. Your QBCC licence and insurance belong to your business, and we make sure the pages show them clearly and accurately.
Before the build-up, not during the first storm week. We prepare cooling, plumbing and storm repair pages and budgets ahead of the season, then adjust weekly to the weather and your capacity.
SEO for suburb and service pages, Google Ads for job searches, Meta ads for reach and reminders, and landing pages tying them together. Tracking follows calls and forms through to booked jobs.
Access to your Google Business Profile, ad accounts and website, plus your licence details, your suburbs and your crew map. Tell us how many jobs a week you can take, and the free audit starts from there.
Online. There is no Mackay office to visit. We work by phone, video or WhatsApp, plan around the suburbs your crew reaches and report in A$.