In a humid Townsville summer, a dead air conditioner in Kirwan is an emergency, and the ad that catches it should not also be selling new installs.
A Townsville air conditioning or plumbing firm is busy for most of the year and busier when the wet season arrives, but only useful where the van can get to. HeyLead runs SEO, Google Ads, Meta ads and landing pages for air conditioning, plumbing, electrical, pest control and storm repair firms. We set your area by drive time, keep urgent and planned jobs on separate pages, show your QBCC licence where homeowners look, and report booked jobs in A$.
What we do
Search, SEO, Meta ads and landing pages are planned around your vans, your licence and the hot and wet seasons.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Air conditioning installers and repairers who are flat out through the hot months and need urgent breakdowns kept apart from quotes
Plumbers, electricians and pest controllers covering Aitkenvale, Mundingburra and the western suburbs through Kelso and Condon, with a clear rule for after-hours work
Storm repair, roofing and water damage crews who need to be visible the morning after heavy rain or a cyclone warning
Trades on the northern beaches around Bushland Beach and Deeragun tired of paying for clicks from suburbs the van will not reach
The local picture
Your market
Townsville trade work runs on heat and rain. The dry tropics bring long hot months when air conditioning is close to essential, so a breakdown is urgent and servicing is steady.
Then the wet season arrives with storms, cyclone warnings and flooding risk, and the calls swing to roof leaks, water damage, drainage and mould. Pest work follows the humidity.
Housing shapes the jobs: Queenslanders on stumps in North Ward, Hermit Park and Annandale have timber, open space underneath and older plumbing, low-set brick homes fill Kirwan, Kelso and Condon, and newer estates at Bushland Beach have modern systems and recent builds.
Routing matters, because the Ross River crossings and the Bruce Highway shape how far a van gets in an hour. Your QBCC licence and any other trade licences stay with your business, and HeyLead handles the marketing only.
Your customers
Home-service searching in Townsville is job first, suburb second. Urgent searches such as air conditioner not cooling, burst pipe or storm damage repair are settled in minutes, by whoever answers.
Planned searches such as split system installation, hot water replacement or a termite inspection reward a clear page and an honest quote process. Storm and water damage work sits between the two and depends on how each wet season goes.
We keep urgent and planned searches apart and block job-seeker and do-it-yourself traffic. A good lead is a call long enough to quote or a form that turns into a booked job.
Reports show the cost of each booked job by group of suburbs in A$, with GST shown.
Our approach
We start with the van map: where each crew begins and ends the day, and which side of the Ross River it works. The search area is built from that, not from a circle.
Urgent campaigns run only in hours when somebody answers, with call tracking and short pages that put the phone number first. Planned work gets its own campaigns and fuller pages that explain the process and show the licence.
SEO adds a page per suburb and service. Meta ads remind homeowners who priced a new system but did not book.
Storm and water damage pages are built and approved before the wet season, so they can go live the day the weather turns, and booked jobs are recorded against their source so spend follows the crews with room.
About the area
Queenslanders on stumps, low-set brick homes, and newer northern beaches estates
Licences you show on your page
QBCC licensed trades
Common mistakes
A circle around Aitkenvale takes in the northern beaches and the far western estates, which can be a long run in afternoon traffic. A search area built from drive time keeps clicks inside ground the van can cover, and stops callbacks you cannot honour.
A family with a dead air conditioner on a hot night and a homeowner pricing a second split system next month want different pages. Mixing them slows the urgent call and oversells the planned one. Two campaigns and two pages let each do its job.
When the rain comes, water damage and roof leak searches rise fast and every firm scrambles. A page written after the storm goes live too late. Have the page, the ad and the after-hours rule ready before the wet season starts.
How it works
Note where each crew starts and finishes, which side of the river it works and which suburbs it can reach in a fair time. Start there and add more as the roster grows.
Give breakdowns and storm call-outs their own campaign, hours and page, and keep installs and replacements on another, each with its own follow-up.
Show the QBCC licence, the kinds of Townsville homes you work in and photos from real jobs near the top of the page, where a homeowner checks first.
Follow calls and forms through to paid work and report the cost of each booked job by group of suburbs in A$. Then move budget ahead of the hot months and the wet season to where it pays.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| air conditioning repair Townsville | Urgent breakdown in the heat, mostly on mobile |
| Townsville plumber | Urgent or planned trade job |
| Aitkenvale electrician | Suburb-level trade search, near a crew |
| storm damage repairs Townsville | Wet season recovery, often urgent |
| Townsville pest control | Inspection or treatment for a house |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Direct answers for Townsville tradespeople choosing a marketing team.
Only the suburbs your vans can reach on time, which often starts with Kirwan, Aitkenvale and Annandale. We leave out anything beyond that so clicks turn into jobs you can take.
The searcher, the page and the follow-up all differ. A breakdown needs a phone number and speed. A planned install needs a clear process, a licence and a fair quote. Separating them helps both and keeps the reports honest.
No. HeyLead is the marketing team. Your QBCC licence, any other trade licences and your insurance belong to your business, and we make sure the pages show them clearly and accurately.
Before the first big storm. We prepare storm, roof leak and water damage pages and set the budgets ahead of time, then adjust week by week as the weather and your crews change.
SEO for suburb and service pages, Google Ads for job searches, Meta ads for reach and follow-up, and landing pages that tie them together. Tracking follows calls and forms through to booked jobs.
Access to your Google Business Profile, ad accounts and website, plus your licence details, your suburbs and your crew map. Tell us how many jobs a week you can take on. The free audit starts there.
There is no Townsville office to visit, because HeyLead works online. We talk by phone, video or WhatsApp and plan around the suburbs your vans reach, reporting in A$.