Townsville crews lose time at the Ross River crossings and on the Bruce Highway, so your suburb map matters more than any ad setting.
Townsville's river crossings, the highway north and Defence posting cycles decide which suburbs a crew can serve and when. HeyLead runs SEO, Google Ads, Meta ads and web pages for real estate, home services and cleaning firms in Kirwan, Aitkenvale, North Ward, Annandale and Bushland Beach. We start with the suburbs you can staff, give each type of job its own page and form, and report booked work in A$ with GST shown. The first step is a free audit of what you run now.
What we do
Each service has its own Townsville page. All four share one map of the suburbs you can serve, so they support each other rather than fighting over one budget.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call tracking and customer-system setup come with the work when you need them: analytics and crm integration.
Who we work with
Agents and property managers working North Ward, Annandale and Kirwan who want calls from owners and landlords, including Defence families letting a home before a posting
Air conditioning, plumbing, electrical and pest firms whose vans cover Aitkenvale and Mundingburra or the western suburbs through Kelso and Condon
Cleaning crews handling bond cleans for tenants and JCU students around Douglas and Annandale, plus offices in the city centre
Owner-led firms on the northern beaches around Bushland Beach and Deeragun who want campaigns built for their patch, not a blast across North Queensland
Industries
Defence postings, JCU and a steady rental market put real estate first in Townsville. Home services and cleaning follow the same suburb map.
Agents, property managers and commercial teams working North Ward, Annandale, Kirwan and the northern beaches, with Defence and university rentals turning over.
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Air conditioning, plumbing, electrical and pest firms working through the heat and the wet season, with storm call-outs kept apart from planned installs.
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Bond clean and commercial crews covering Douglas to Bushland Beach, timed around lease ends, posting moves and building access windows.
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Focus industry
Townsville is split by the Ross River, stretched along the Bruce Highway and reshuffled every posting season, so a crew in Kirwan and a crew at Bushland Beach rarely want the same enquiry. HeyLead builds your marketing around the suburbs you can actually reach.
HeyLead is a marketing agency for Townsville owners in property, home services and cleaning. We run SEO, Google Ads, Meta ads and landing pages across Kirwan, Aitkenvale, Annandale and North Ward, up the highway to Bushland Beach, and we report booked work in A$.
Google Maps
Live Google Map. Tap a place to zoom in.
The local picture
Your market
Townsville is one council area but several working markets. The Ross River runs through the middle of the city, with Annandale, Douglas and Aitkenvale close to its banks, and the crossings decide how quickly a crew gets from one side to the other.
North Ward and the older inner suburbs sit under Castle Hill near The Strand, where Queenslanders on stumps share streets with units. To the west, Kirwan, Kelso, Condon and Thuringowa Central are mostly low-set brick homes and family streets.
The Bruce Highway carries traffic north to Deeragun and the newer northern beaches estates around Bushland Beach. Lavarack Barracks and RAAF Base Townsville bring Defence families who move on posting cycles, and James Cook University at Douglas adds students and staff, so rentals turn over steadily.
The dry tropics are hot for much of the year, then the wet season brings storms, cyclone warnings and flooding risk. Agents answer to the QLD Office of Fair Trading and building trades hold QBCC licences, which stay with your firm.
Your customers
Most Townsville hiring starts with a job and a suburb. Landlords search Townsville property management, some of them from another city after a posting moved them on, sellers search Townsville real estate agents, and tenants on their way out search bond clean Townsville.
Trade searches pair the job with a place, such as Kirwan plumber or air conditioning repair Townsville, and they jump after a storm or a run of sticky weeks.
A good lead is someone inside an area you can staff, asking for something you sell, at a time you can answer the phone. We filter out job seekers, do-it-yourself questions and clicks from towns further along the coast.
Results are reported as listings won, properties taken on to manage and jobs booked, in A$ by group of suburbs.
Our approach
We start with your service area: the suburbs your crew or desk can reach, on which days and from which side of the river. That becomes one map that every channel uses. Google Ads buys searches from people ready to hire inside the map.
SEO builds a page per suburb and service and cleans up your Google Business Profile (the listing that shows on Google Maps). Meta ads reach people who are not searching yet and follow up visitors who left without calling.
Each offer gets its own landing page with a number your team answers and a short form.
In the first month we audit your site and ad accounts, rebuild the pages that take the most clicks, set up call and form tracking and go live in one or two groups of suburbs before widening.
Before each wet season we get storm and water damage pages ready, so they are live before the first big rain.
Building stock
Queenslanders on stumps, low-set brick homes, and newer northern beaches estates
Portals buyers still use
realestate.com.au, Domain
Proof on the page
QLD Office of Fair Trading for agents; QBCC licensed trades
Common mistakes
A single radius over Townsville looks tidy in the ad account. In practice a crew based in Kirwan and a job at Bushland Beach are a long highway run apart, and the Ross River crossings slow everything at peak times. Clicks from the wrong patch become callbacks nobody can honour.
The portals list properties. They do not introduce you to a landlord weighing up a new manager after a posting or a lease that went badly. Independent agents win those searches with pages that name the suburb, the type of home and what the desk actually does.
Water damage after a storm, a new split system and a landlord appraisal need different pages, hours and follow-up. Put them on one form and the urgent job waits behind the slow one. Split them and each number tells you which offer books work.
How it works
Go through the roster and list the suburbs you can reach on time, from North Ward and Annandale out to Kirwan and up to Bushland Beach. Anything outside that waits until a crew can follow it up.
Property, trades and cleaning each get their own audience, page and form. Within trades, storm and emergency work stays apart from planned installs, with one offer and one next step per page.
Google Ads catches people ready to hire today. SEO and your Google Business Profile hold the map results. Meta ads cover reach and follow-up, and every channel lands on a page written for the suburb.
Reports show listings won, properties taken on and jobs booked in A$ by group of suburbs, so a busy wet season week in one area cannot hide a quiet one elsewhere. Budget follows the results each month.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Townsville property management | Landlord or owner wanting a local manager |
| Townsville real estate agents | Seller or landlord choosing a listing agent |
| bond clean Townsville | Tenant leaving a rental, wants a quote fast |
| Kirwan plumber | Urgent trade job, usually on a phone |
| air conditioning repair Townsville | Heat-driven trade work, often urgent |
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Straight answers about local coverage, campaigns, pages, and how we measure demand in Townsville.
No. HeyLead is an online team, so there is no Townsville address to call into. We work with you by phone, video or WhatsApp and build campaigns for the suburbs you serve.
Yes, and it is usually the better way in. One group of suburbs proves the offer and the tracking before the budget spreads. We widen when the results and your roster allow it.
They move rental and sales demand around the calendar. Families arriving need a home, and families leaving need a property manager, a sale or a bond clean. We plan offers and budgets around that turnover instead of spreading spend evenly across the year.
realestate.com.au and Domain are where many buyers and renters browse. We treat them as listing sites, separate from your marketing, and build the search, pages and ads that reach owners and landlords directly.
We audit your service area, website and ad accounts, rebuild the pages that take the most clicks, set up call and form tracking and launch in a first group of suburbs. Reporting in A$ starts in the first week that leads arrive.
Each has its own Townsville page, linked from this one. We run them as one program around your suburb map, so a fix in one channel helps the rest.
Access to your Google Business Profile, ad accounts and website, the suburbs you serve and your licence details. It also helps to know how many jobs or properties you can take on each week. The free audit starts from there.