Townsville storm searches can spike overnight in the wet season, and a shared Google Ads budget can be spent before your first crew is on the road.
HeyLead runs Google Ads for Townsville firms that can get to the customer. We build your campaign area from drive time across the Ross River and up the Bruce Highway, keep urgent work apart from planned jobs, and count booked work rather than clicks. Every ad lands on a page that names the suburb. Reports are in A$ with GST shown. Book the free audit and bring your last quarter of ad spend.
What we do
Paid search is the fastest channel to test. SEO, Meta ads and landing pages share the same map, so each one supports the rest.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Air conditioning, plumbing and electrical firms whose vans stay in the western suburbs or around the inner suburbs for most of the day
Storm and water damage crews who need ads switched on fast when the wet season turns and switched off when the roster is full
Property managers who want landlord enquiries from North Ward and Kirwan, not clicks from towns further up or down the coast
Owners comparing a Google Ads company with a freelancer who want ads, landing pages and reporting from one team
The local picture
Your market
Paid search in Townsville is about routing and weather. The Ross River runs through the city, and the crossings decide how fast a crew in Annandale or Douglas reaches Hermit Park or Aitkenvale.
The Bruce Highway runs north to Deeragun and the northern beaches estates around Bushland Beach, while the western suburbs around Kirwan, Kelso and Thuringowa Central are a patch of their own. One circle around the city sends the wrong clicks to the wrong van.
Search volume is smaller than in Brisbane, so each wasted click takes a bigger bite of the budget. The hot months lift air conditioning searches, and the wet season brings sudden storm, roof leak and flood searches that can swallow a shared budget.
Agents answer to the QLD Office of Fair Trading and building trades hold QBCC licences, which stay with you while HeyLead runs the marketing.
Your customers
Urgent searches such as air conditioner repair, blocked drain or storm damage are typed on a phone and won by whoever answers first. Planned searches such as split system installation, bathroom renovation or bond clean reward a page that explains the process.
People looking for an agency type best google ads agency in Townsville, ppc agency Townsville, google ads company Townsville or Townsville google ads management. We do not buy job-seeker searches, do-it-yourself questions or broad terms that pull clicks from across North Queensland.
A good click leads to a call long enough to quote, or a form someone answers. Reporting is in A$, with GST shown, split by group of suburbs.
Our approach
Service area first, then search terms, then the page. We group suburbs by drive time, for example North Ward and the inner suburbs, Annandale and Douglas, Kirwan and the western estates, and the northern beaches, so budget can move between groups.
Each week we read the searches that triggered your ads and add negative keywords, which are searches we block, such as job seekers. Urgent campaigns run only when someone answers, with call tracking. Planned campaigns get fuller pages naming the suburb and the licence.
A separate storm campaign is built and paused, ready to switch on when the weather turns. We count calls over a set length and completed forms, then mark which became jobs.
About the area
Queenslanders on stumps, low-set brick homes, and newer northern beaches estates
Licences you show on your page
QLD Office of Fair Trading for agents; QBCC licensed trades
Common mistakes
A circle centred on Aitkenvale reaches the northern beaches, the far western estates and suburbs across the river, and a crew cannot cover all of them in one afternoon. The campaign should follow the roads your vans drive. Clicks from the wrong patch cost the most.
When a storm rolls in, urgent leak and water damage searches can use up a shared budget in hours. A separate storm campaign with its own cap and hours protects the planned work and still catches the calls that matter.
A lower cost per click can mean weaker traffic. What counts is how many calls and forms became paid work in suburbs you serve. Without that link an account can look efficient while the diary stays empty.
How it works
List the groups of suburbs each crew can reach in the time you promise, and mark the ones to leave out, such as the northern beaches for a crew based out west.
Give breakdowns, planned jobs and storm work separate budgets, hours and pages. Add click-to-call and tracking to each, and pause urgent ads when nobody can answer.
Count calls above a set length and completed forms, then mark which became paid work. Review search terms weekly and block the wasteful ones.
Each month compare the cost of a booked job by group of suburbs in A$, then shift spend toward what pays. The hot months and the wet season each get their own plan.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| best google ads agency in Townsville | An owner comparing agencies on how they work and what they report |
| ppc agency Townsville | Paid search for service firms with a real service area |
| google ads contractor Townsville | Searcher wants a vendor; HeyLead is an agency team |
| Townsville google ads management | Ongoing account care instead of a one-off setup |
| google ads company Townsville | Choosing a company that also fixes landing pages |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Direct answers for Townsville owners choosing a Google Ads agency or company.
Choose the agency that draws the campaign area from drive time, keeps urgent, planned and storm work apart, and shows booked jobs in A$ rather than impressions. Ask who reviews the account each week. HeyLead runs Google Ads that way, and we do not claim a ranking.
A contractor can suit a simple account, but continuity, landing pages and reporting then rest on one person. HeyLead is an agency team, so those pieces sit together. Fees are agreed after the audit, not from a fixed package.
Yes. We limit the campaign to the suburbs you cover, such as Bushland Beach and Deeragun, and keep the rest of the city out, so clicks match the van's day.
We build a storm and water damage campaign ahead of time, with its own pages, budget and hours, and switch it on when the weather turns. That way the planned-work budget is protected.
No. We buy searches that match work you can do in suburbs you can reach. Job seekers, do-it-yourself questions and broad regional terms are blocked with negative keywords.
Ads bring visibility straight away and show which searches book jobs. SEO turns the proven ones into pages that keep earning. Both use the same suburb pages.
Your last quarter of ad spend, the suburbs you can staff and whether calls are tracked today. We review the account structure, area, search terms and landing pages, then list what to fix first.