A click from Shoal Point at knock-off time is a poor buy for a crew finishing up in Walkerston, whatever the ad platform says about reach.
HeyLead runs Google Ads for Mackay firms that can actually reach the customer. We draw the campaign area from drive time across the Pioneer River and out to the beaches and Walkerston, keep storm call-outs apart from planned jobs, and count booked work instead of clicks. Every ad lands on a page naming the suburb. Reports are in A$ with GST shown. Book the free audit and bring your last quarter of ad spend.
What we do
Paid search is the fastest to test. SEO, Meta ads and landing pages use the same suburb map, so each one supports the rest.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Plumbers, electricians and air conditioning firms whose vans stay north or south of the river for most of the day
Property managers wanting landlord and investor enquiries from North Mackay and Andergrove, not clicks from towns hours away
Cleaning companies with bond clean crews and commercial contracts who need enquiries inside the suburbs they roster
Owners comparing a Google Ads agency with a freelancer and wanting ads, landing pages and reporting from one team
The local picture
Your market
Paid search in Mackay is a routing problem with a weather overlay. The Pioneer River separates the city centre, South Mackay and East Mackay from North Mackay, Mount Pleasant and Andergrove, and bridge traffic at peak hours can stretch a short job.
The northern beaches from Slade Point to Shoal Point form their own cluster, and Walkerston sits out west on the road towards the mines.
A crew on one side can reach some areas quickly and others slowly, so one circle over the town sends the wrong clicks to the wrong van. Search volume is smaller than in the capitals, so each wasted click takes a larger share of budget.
The wet season and cyclone warnings bring sudden spikes in cooling, roof and plumbing searches, and mining activity shifts rental and bond clean searches through the year.
Your customers
Urgent searches such as roof leak, burst pipe or air conditioner not working are typed on a phone and won by whoever answers first. Planned searches such as split system installation, termite inspection or bond clean reward a page that explains the process.
Owners looking for help type best google ads agency in Mackay, ppc agency Mackay, google ads company Mackay or Mackay google ads management. We do not buy job-seeker searches, do-it-yourself questions or broad terms pulling clicks from across Queensland.
A good click leads to a call long enough to quote or a form someone answers. Reporting is in A$, GST shown, split by suburb group.
Our approach
Service area first, then search terms, then the page. We group suburbs by drive time, for example North Mackay and Andergrove, the northern beaches, Glenella and Mount Pleasant, and the south side with Walkerston, so budget can move between groups.
Every week we read the search terms that triggered your ads and add negative keywords, which are searches we block, such as job seekers. Urgent campaigns run only in hours someone answers, with call tracking.
Planned campaigns get longer pages naming the suburb and the licence. We count calls over a set length and completed forms, then mark which became jobs. When a cyclone warning or a big storm hits, we have a plan ready rather than improvising.
About the area
high-set Queenslanders, low-set brick homes, and newer northern beaches estates
Licences you show on your page
QLD Office of Fair Trading for agents; QBCC licensed trades
Common mistakes
A circle around the city centre pulls in the beaches, Walkerston and farm roads further out, where the van may need a long drive. The campaign should follow the roads your crew uses. Clicks from out of reach cost the most.
When the first big wet season storm arrives, urgent searches can burn through a shared budget in hours. A separate urgent campaign with capped hours protects planned work and still catches the calls that matter.
A lower cost per click can simply mean poorer traffic. What counts is calls and forms that became paid work in suburbs you serve. Without that link an account can look efficient while the diary stays empty.
How it works
Group the suburbs each crew can reach in the time you promise and mark the ones to leave out, such as the beaches for a south-side crew.
Give call-outs and planned jobs separate budgets, hours, bids and landing pages. Add click-to-call and tracking to each, and pause urgent ads when nobody can answer.
Count calls over a set length and completed forms, then mark which enquiries became paid work. Review search terms weekly and block the wasteful ones.
Each month compare the cost of a booked job by suburb group in A$, then shift spend toward what pays. Wet season and storm weeks get their own plan.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| best google ads agency in Mackay | An owner comparing agencies on how they work and what they report |
| ppc agency Mackay | Paid search for service firms with a real service area |
| google ads contractor Mackay | Searcher wants a vendor; HeyLead is an agency team |
| Mackay google ads management | Ongoing account care rather than a one-off setup |
| google ads company Mackay | Choosing a company that also fixes landing pages |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Direct answers for Mackay owners choosing a Google Ads agency or company.
Choose the agency that draws the campaign area from drive time, splits urgent and planned work, plans for the wet season and shows booked jobs in A$ rather than impressions. Ask who reviews the account each week. HeyLead runs Google Ads that way, and we do not claim any ranking.
A contractor can suit a simple account, but continuity, landing pages and reporting then rest on one person. HeyLead is an agency team, so those pieces sit together. Fees are agreed after the audit, not from a fixed package.
Yes, and it often works well. We limit the campaign to North Mackay, Andergrove, Mount Pleasant and the beaches if that is your patch, and keep the rest out so clicks match the van's day.
We agree a plan in advance: which urgent campaigns lift, which planned ones pause, and what hours the phone is staffed. That way the budget goes to calls you can take, not to clicks nobody answers.
No. We buy searches that match work you can do in suburbs you can reach. Job seekers, do-it-yourself questions and broad Queensland terms are blocked with negative keywords.
Your last quarter of ad spend, the suburbs you can staff and whether calls are tracked today. We review account structure, area, search terms and landing pages, then list what to fix first.