Between the cane paddocks, the Pioneer River and the northern beaches, Mackay draws your service area before any ad platform does.
Mackay's river crossings, beach suburbs and mining rosters decide which jobs one crew can take. HeyLead runs SEO, Google Ads, Meta ads and web pages for real estate, home services and cleaning firms in North Mackay, Andergrove, Mount Pleasant, Glenella and Walkerston. We start with the suburbs you can staff, give each type of job its own page and form, and report booked work in A$ with GST shown. Your first step is a free audit of what runs today.
What we do
Every service has its own Mackay page. All four share one map of the suburbs you can serve, so they back each other up instead of bidding against each other for the same budget.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call tracking and customer-system setup come with the work when you need them: analytics and crm integration.
Who we work with
Agents and property managers in North Mackay, Andergrove and the northern beaches who want landlord and seller calls, not portal browsers
Air conditioning, plumbing, electrical and pest control firms whose vans work Glenella, Mount Pleasant and out towards Walkerston
Cleaning crews handling bond cleans for departing tenants and office or workshop contracts around the city centre and Paget
Owner-led firms who want campaigns that respect the river crossings and the mining calendar rather than one radius over the whole region
Industries
Mining-driven rentals and high-set Queenslanders put real estate first in Mackay. Home services and cleaning follow the same suburb map and the same wet season.
Agents and property managers working North Mackay, Andergrove and the northern beaches, where mining rosters move rental demand up and down.
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Air conditioning, plumbing, pest and storm repair firms working through the wet season, with cyclone call-outs kept apart from planned jobs.
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Bond clean and commercial crews covering Mount Pleasant, Glenella and the beaches, rostered around lease ends and workshop hours.
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Focus industry
Mackay runs on mine rosters, cane seasons and a river that splits the town in two, so a lead from Shoal Point and a lead from Walkerston are not the same job. HeyLead builds your marketing around the suburbs your team can reach and the weeks they are busy.
HeyLead is a marketing agency for Mackay owners in property, home services and cleaning. We run SEO, Google Ads, Meta ads and landing pages from the city centre across the Pioneer River to North Mackay, Andergrove and the northern beaches, out to Glenella and Walkerston, and we report booked work in A$.
Google Maps
Live Google Map. Tap a place to zoom in.
The local picture
Your market
Mackay is a regional service city with three engines. The Bowen Basin coal mines sit inland along the Peak Downs Highway, and many local households work drive-in drive-out or fly-in fly-out rosters, so income and rental demand rise and fall with the mining cycle.
Sugar cane farms and mills ring the town, and the Bruce Highway carries traffic north and south through it.
The Pioneer River divides the city centre, South Mackay and East Mackay from North Mackay, Mount Pleasant and Andergrove, while the northern beaches of Slade Point, Bucasia, Eimeo, Blacks Beach and Shoal Point form their own patch.
Housing runs from high-set Queenslanders to low-set brick homes and newer estates. The tropical wet season brings storms, mould and heavy air conditioning use. Agents answer to the QLD Office of Fair Trading and trades hold QBCC licences, which stay with your firm.
Your customers
Mackay customers search with a job and a suburb, and they often search on a phone between shifts. Landlords type Mackay property management, sellers look for real estate agents Mackay, and site managers search for commercial cleaning.
Trade searches look like air conditioning service Mackay or plumber North Mackay, and storm weeks bring a burst of roof and water damage searches. Tenants leaving a rental type bond clean Mackay.
A good lead is a person inside the suburbs you staff, asking for work you sell, at a time you can answer. We screen out job seekers, do-it-yourself questions and clicks from towns far up or down the highway.
Results are reported as listings won, properties taken on to manage and jobs booked, in A$ by suburb group.
Our approach
We begin with your roster and your crossings. Which suburbs can the crew reach on the day, and does a Pioneer River crossing sit between the van and the job? That answer becomes one service map used by every channel.
Google Ads buys searches from people ready to hire inside the map. SEO builds a page for each suburb and service and tidies your Google Business Profile (the listing that shows on Google Maps).
Meta ads reach households before they search and follow up people who visited your site. Each offer gets its own landing page with a phone number your team answers and a short form.
In month one we audit the website and ad accounts, rebuild the pages taking the most clicks, set up call and form tracking, and launch in one or two suburb groups first.
Building stock
high-set Queenslanders, low-set brick homes, and newer northern beaches estates
Portals buyers still use
realestate.com.au, Domain
Proof on the page
QLD Office of Fair Trading for agents; QBCC licensed trades
Common mistakes
A circle drawn around the city centre pulls in Shoal Point, Walkerston and the farms beyond. Those are long drives for a crew based on the other side of the Pioneer River. Clicks you cannot service become callbacks nobody can keep.
Rental demand and household spending in Mackay shift with mining work. A plan set in January and never touched misses the months when landlords, tenants and homeowners are most active. Budgets should move with the enquiries, not the calendar.
A roof leak in a wet season downpour, an air conditioning install and a landlord appraisal need different pages, hours and follow-up. On one form they jam the same inbox. Split them and each enquiry type gets its own number and report.
How it works
List the suburbs the roster can reach on time, from North Mackay and Andergrove to Glenella and Walkerston. Leave out the beaches or the south side until someone is free to follow up.
Property, trades and cleaning each get an audience, page and form. Inside trades, storm and emergency call-outs stay apart from planned installs. One offer per page and one clear next step.
Google Ads catches people ready to book. SEO and your Google Business Profile hold the map results. Meta ads handle reach and reminders. Each click lands on a page that names the suburb.
We show listings won, properties taken on and jobs booked in A$ by suburb group, alongside the wet season and mining activity, so spend follows what actually paid each month.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Mackay property management | Landlord looking for a local manager |
| real estate agents Mackay | Seller or landlord choosing an agent |
| air conditioning service Mackay | Wet season trade job, often booked by phone |
| plumber North Mackay | Suburb-level urgent or planned trade search |
| bond clean Mackay | Tenant leaving a rental, wants a quick quote |
| commercial cleaning Mackay | Office, shop or workshop contract |
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Same kind of programme, written for that market.
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Straight answers about local coverage, campaigns, pages, and how we measure demand in Mackay.
No. HeyLead is an online team, so there is no Mackay shopfront to visit. We work with you by phone, video or WhatsApp, and every campaign is built around the suburbs and hours your business can cover.
Yes. Plenty of firms begin with North Mackay, Andergrove, Mount Pleasant and the northern beaches, prove the offer and the tracking there, then add the southern side or Walkerston once the crew has room.
When mine work picks up, rental enquiries and spending on homes tend to lift, and when it slows the mix changes. We watch enquiry volume by suburb and offer each month and move budget rather than running the same plan all year.
realestate.com.au and Domain are where most people browse listings. We treat them as listing sites, not as your marketing, and build the search, pages and ads that reach owners and landlords directly.
We audit your service area, website and ad accounts, rebuild the pages taking the most clicks, set up call and form tracking and launch in a first suburb group. Reporting in A$ begins the week leads start arriving.
Each has its own Mackay page linked from this one. We run them as one program around a single suburb map, so a landing page fix or a new search term helps every channel.
Access to your Google Business Profile, ad accounts and website, the suburbs you cover and your licence details. Tell us how many jobs or properties you can take on each week, and the free audit starts from there.