A Redlynch air conditioner that quits on a sticky wet-season night is an emergency, and the ad that catches it should not also sell a new split system.
Cairns trades live by the tropical calendar. Heat drives air conditioning work, the wet season brings leaks, mould and blocked drains, and termites never take a break. HeyLead runs SEO, Google Ads, Meta ads and landing pages for air conditioning, plumbing, pest control and storm repair firms. We set your service area from where the vans really run, split urgent call-outs from planned work, show your QBCC licence on the page, and report booked jobs in A$. Bring your van map to the free audit.
What we do
Search, SEO, Meta ads and landing pages are planned around your vans, your QBCC licence and the wet season calendar, so each one feeds the same booked jobs.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Air conditioning installers and repairers whose phones run hot through the build-up and the wet, covering the beaches or the southern corridor
Plumbers and drainers clearing storm-water and leak jobs across Edge Hill, Manunda, Earlville and Westcourt, with clear rules for after-hours calls
Pest controllers running termite inspections and treatments for owners, buyers and property managers from Redlynch to Bentley Park
Storm repair, roofing and mould remediation crews who want local homeowner calls rather than leads shared with half a dozen competitors
The local picture
Your market
Trade work in Cairns follows the tropics rather than the calendar most marketing assumes. Heat and humidity keep air conditioning busy for much of the year, with breakdowns piling up when the weather turns sticky.
The wet season brings heavy rain, blocked gutters and drains, roof leaks and mould in homes that stay closed up, and cyclone warnings bring a burst of preparation and repair work. Termites are a constant, so inspections come with sales and regular treatment comes with ownership.
The housing adds its own detail.
Elevated Queenslanders in Edge Hill, Whitfield and Redlynch have timber, stumps and space underneath that need different care from the newer brick family homes of Mount Sheridan, Bentley Park and Edmonton, and the holiday units on the northern beaches need fast turnaround when guests are booked.
Distance matters too: a van on the beaches is a long run from Gordonvale. Trades work under QBCC licences, which stay with your business, because HeyLead handles the marketing only.
Your customers
Home-service searching in Cairns is job first, suburb second, weather third. Emergency searches such as air conditioning not working, burst pipe or roof leak are decided within minutes, on a phone.
Planned searches such as split system installation, termite inspection or bathroom plumbing reward a clear page and a fair quote process. Storm and cyclone work sits in between and arrives in waves.
Holiday-unit owners and property managers add another stream, wanting repairs done between guests or tenants. We keep urgent and planned searches apart and block job-seeker, do-it-yourself and visitor searches.
A good lead is a call long enough to quote, or a form that turns into a booked job. Reports show the cost of each booked job by area in A$, with GST shown.
Our approach
We start with the van map. Where does each crew start the day, which beaches or estates can it reach in a fair time, and when does the highway slow down? Your search area comes from that, not a circle on a map.
Emergency campaigns run only in hours when someone will answer, with call tracking and short pages that lead with the phone number. Planned work such as installs, inspections and replacements gets its own campaigns and fuller pages that explain the process and show the QBCC licence.
SEO adds a page for each area and service. Meta ads remind homeowners who looked at an install or a termite inspection but did not book.
Budgets rise before the wet season and before the heat, not after the phones are already ringing, and every booked job is matched to its source so spend follows the crews with room.
About the area
elevated Queenslanders, holiday units, and southern corridor family homes
Licences you show on your page
QBCC licensed trades
Common mistakes
A circle around the CBD reaches Palm Cove in one direction and Gordonvale in the other, and treats them as equal. A van based on the northern beaches cannot honour both on the same afternoon. Build the area from real drive time and keep clicks inside it.
A family with a dead air conditioner at night and an owner comparing install quotes for next month want different pages. Mixing them slows the urgent call and confuses the planned one. Two campaigns, two pages and two reports let each do its job.
Homeowners want to see a licence before someone climbs into the roof or crawls under a Queenslander. If the QBCC number hides in a footer, the page loses that reassurance. Put the licence, local job photos and the phone number near the top.
How it works
Note where each van starts and finishes and which beaches, inner suburbs or corridor estates it can reach in a fair time. Start there and add areas as the roster grows.
Give call-outs their own campaign, hours and landing page, and put installs, inspections and replacements on another. Plan ahead for storm weeks so they do not swallow the planned budget.
Put QBCC licence details, the kinds of Cairns homes you work on, from Queenslanders to holiday units, and photos of real jobs high on the page where a homeowner looks first.
Follow calls and forms through to paid work and report the cost of each booked job by area in A$. Then move spend ahead of the season to wherever it pays.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| air conditioning repair Cairns | Urgent cooling breakdown, usually on a phone |
| Smithfield plumber | Suburb-level trade search near a crew |
| termite inspection Cairns | Planned pest job, often linked to a sale |
| Cairns storm damage repairs | Wet season or cyclone recovery, often urgent |
| mould removal Cairns | Humidity damage in a home or rental |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Plain answers for Cairns tradespeople choosing a marketing team.
Only the areas your vans can reach on time. Some firms start with the northern beaches and Smithfield, others with the inner suburbs or the corridor from Woree to Edmonton. Anything beyond that stays out so clicks become jobs you can take.
The searcher, the page and the follow-up all differ. An emergency wants a phone number and speed. A planned install or inspection wants a clear process, a licence and a fair quote. Splitting them helps both and keeps reports honest.
No. HeyLead is the marketing team. Your QBCC licence, any other trade licences and your insurance belong to your business, and we make sure the pages show them clearly and accurately.
Before the rain arrives. We set up pages and budgets for leaks, drains, mould and storm repair ahead of the season, then adjust weekly as the weather and your crew capacity change.
Yes, as a separate stream. Owners and managers want repairs done between guests or tenants and often book repeat work. They get their own page and form so their requests do not wait behind household call-outs.
Access to your Google Business Profile, ad accounts and website, plus your licence details, your areas and your van map. Tell us how many jobs a week you can take. The free audit starts from there.
HeyLead works online, so there is no Cairns office to visit. We talk by phone, video or WhatsApp and plan everything around the parts of Cairns your crews can reach, reporting in A$.