Salt air eats condensers on the Maroochydore waterfront, storms fill the diary in a night, and neither should share an ad with a routine service.
Sunshine Coast trades win work by being the firm that can attend soon, in the right suburb. HeyLead builds the search presence, Google Ads, Meta Ads and landing pages that go with that promise for aircon, plumbing, pest and restoration businesses. Urgent and planned jobs stay on separate paths, your QBCC licence goes where customers look, and we report booked jobs in A$. Start with the free audit.
What we do
Search, SEO, Meta Ads and landing pages share one map of the suburbs your vans reach.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Aircon installers and repairers who want split system replacements from homes and units, not any click that mentions cooling.
Plumbers with vans based around Maroochydore or Caloundra who want urgent calls priced separately from bathroom renovations.
Pest managers running termite inspections and general treatments across hinterland houses and coastal homes.
Restoration firms handling water and storm damage who need insurer work and direct homeowner calls kept on different paths.
The local picture
Your market
Sunshine Coast trades work in a subtropical climate that never really stops. Long humid summers keep aircon busy and speed up mould, termites and pest activity, while storm and heavy rain events send blocked drains, roof leaks and water damage calls into a single evening.
Salt air near the beaches shortens the life of outdoor equipment, so coastal units age differently from hinterland houses around Nambour or Buderim. Apartments on the strip often mean body corporate approval for aircon and plumbing work.
Licences matter: QBCC licensed trades is the line to put in front of customers, though HeyLead is the marketing team and not the licence holder.
Vans lose time on the Sunshine Motorway and Bruce Highway, so a job in Noosa and a job in Caloundra are effectively separate days. GST at 10% applies to quotes.
Your customers
Trades searches are local and urgent: aircon not cooling, burst pipe, blocked drain, pest inspection before settlement, water in the ceiling. Planned work sounds different, like replacing a split system or a hot water unit, and the buyer takes longer and compares more.
A good lead is a homeowner or manager in a suburb a van reaches today, and the call gets answered. Searches peak with heatwaves and storm fronts, so budgets need room to move quickly.
We keep emergency and planned searches in different campaigns, leave out DIY and job-seeker searches, and do not buy statewide clicks. Reporting counts booked jobs by suburb in A$.
Our approach
We start by mapping crews and hours, then set the areas by drive time: the Maroochydore to Kawana stretch, Caloundra and the south, and Noosa and the north, with Nambour and the range treated as a separate decision.
Search campaigns split by job type with call buttons and call tracking, and ads pause outside the hours you can answer. SEO builds service and suburb pages and tidies your Google Business Profile (the listing that shows on the map).
Meta Ads bring back site visitors, and past customers can be reminded about seasonal servicing. Each page shows your licence and the suburb, and reporting counts booked work.
About the area
beach apartments, hinterland houses, and coastal suburban stock
Licences you show on your page
QBCC licensed trades
Common mistakes
A van based in Maroochydore cannot serve every click, and a call that arrives from Noosa mid-afternoon is a problem, not a win. We exclude the suburbs the van cannot reach and open them when a second crew exists, so budget never chases a call the roster cannot answer.
A burst pipe and a quote for new taps are different urgencies. On a single ad the wording fits neither and the landing page tries to serve both. Split them so the urgent path shows a number and the planned path shows a form.
Customers want to know who is coming to the door. A page with no licence line or suburb reads like a directory listing. Show your QBCC licence status and the suburbs you serve right beside the phone button, where a worried homeowner will look.
How it works
Note which suburbs each van reaches before lunch and which it reaches after. Only those go live first, with the Kawana, Maroochydore and Caloundra run usually ahead of the hinterland.
Build two paths: a phone-first page for call-outs and a form-first page for installs and renovations. Different wording, budgets and reporting keep each one clear, and neither has to apologise for the other.
Show the QBCC licence line, real jobs and suburb names on the page and in your Google Business Profile. Leave off anything you could not show a customer at the door.
We track calls and forms through to booked jobs by suburb in A$, and move budget toward the suburbs and job types that fill the diary rather than the ones that only ring.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Sunshine Coast HVAC | Aircon install or repair, urgent or planned |
| Sunshine Coast plumber | Call-out intent, usually on mobile |
| Maroochydore blocked drain | Suburb-level urgent job |
| Sunshine Coast pest control | Inspection or treatment before a sale or lease |
| Sunshine Coast water damage restoration | Storm or leak clean-up, insurer or direct |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
FAQs
Straight answers for Sunshine Coast trade owners on coverage, emergency work and licence lines.
Start where the van is already working: often the Maroochydore to Kawana stretch, or Caloundra and the south. Noosa and the hinterland follow once a crew can attend without losing the day. We leave out suburbs your roster cannot cover.
No. Emergency searches want a number and a fast answer, while installs and replacements want a quote and proof. Two campaigns and two landing pages keep each one clear and keep the reporting readable.
Yes, for water and storm damage firms. Insurer work and direct homeowner work follow different paths, so we keep them apart, and extraction and rebuild are marketed as separate jobs. We do not claim response times or guarantees.
Yes. Queensland customers look for licensing, and QBCC is the line most trades put forward. We only place licence details you hold, and HeyLead does not hold them for you.
Search ads, SEO pages, Meta Ads follow-up and landing pages under one tracking setup. Reports show booked jobs by suburb rather than raw calls. CRM wiring comes into it only if your quoting process needs it.
Your QBCC licence number, the suburbs each van reaches and the hours your phone is answered. We also need access to your website, Google Business Profile and any ad accounts, and a view of how many jobs a week you can take.
No. HeyLead works online, so there is no Sunshine Coast office to visit. Coverage is the set of suburbs your vans reach, shown as a service area, with reporting in A$.
Other pages for this city.