Sunshine Coast customers look at your site on a phone, often outdoors, sometimes in a holiday house or a car park, and often while comparing two or three firms.
A tenant near Caloundra, a Noosa landlord and a Nambour homeowner each want something different from the first screen. Housing ranges across beach apartments, hinterland houses and coastal suburban stock, so the photos and words that build trust vary by suburb.
Stock images of another city read as a national template. Real jobs, named suburbs and the licence line, QLD Office of Fair Trading for agents and QBCC for trades, all help.
Listing portals carry the property search, so your site is for owner, landlord, quote and booking enquiries. Prices, if shown, carry GST at 10%. HeyLead builds the pages, and the licences displayed on them are yours.