Holiday-home owners who live in Melbourne scroll Facebook in the city and buy work in Ocean Grove and Torquay, an audience Search alone never reaches.
HeyLead is the agency running Facebook and Instagram campaigns for Geelong owner-led firms in property, trades and cleaning. We build audiences around suburbs, past site visitors and customer lists, pair each with one offer such as an appraisal, a seasonal check or a changeover clean, and send the click to a matching page. Results are booked work in A$. Ask for a free audit.
What we do
Meta ads create demand and follow up visitors. SEO, Google Ads and landing pages catch the people who search, using the same suburbs.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Property managers and agents reaching holiday-home and investment owners in Melbourne who hold property around Ocean Grove and Torquay
Cleaning businesses promoting holiday changeover and vacate cleans to owners and property managers across Geelong
Heating, plumbing and pest firms offering seasonal checks to homeowners in Highton, Belmont and Grovedale
Owners after a Facebook ads agency in Geelong for enquiries and booked work, not followers
The local picture
Your market
In Geelong the person paying and the person nearby are often different people. Many holiday homes and investment properties on the Bellarine and Surf Coast belong to owners who live in Melbourne, and Facebook can reach them with a suburb-specific offer.
Locals in Newtown or Waurn Ponds see a different feed of community groups and events. Torquay sits in the Surf Coast Shire and Ocean Grove in the City of Greater Geelong, so councils differ.
Housing runs from waterfront cottages to surf-coast houses and Bellarine suburban stock. Agents answer to Consumer Affairs Victoria, and trades hold Victorian licences, which stay with you. Spend is in A$ with GST at 10%.
Your customers
Meta finds people who did not know they needed you yet. A landlord in Melbourne may not search for a property manager on the Bellarine until an ad about rent appraisals catches them. A Highton household may not book a pre-winter service until a reminder arrives.
We run reach for those offers, follow up site visitors who did not enquire, and use lead forms only when the callback will be quick. Owners shopping for help, who type facebook ads agency Geelong, land here too, and reports show booked work in A$.
Our approach
Audiences move from cold to warm: suburb first, then people who visited your site, then customer lists and past quote requests. Each offer has its own ads, refreshed before a small audience tires of them.
We test lead forms against landing pages, and follow-up speed decides which wins. A lead left overnight is a cost, so we plan the callback with you.
Each ad opens a Geelong page repeating the offer and suburb, and every result is matched back to a booking or a job.
About the area
waterfront cottages, surf-coast houses, and Bellarine suburban stock
Licences you show on your page
Consumer Affairs Victoria for agents; Victorian licensed trades
Common mistakes
An owner who lives in Melbourne and a renter in Newtown are not the same buyer, yet a broad audience treats them alike. Separate ad sets, each with a matching offer, stop money and message being spent on the wrong household.
Geelong audiences are small enough that the same people see the same ad again and again. Response drops and the account looks broken. A refresh schedule and exclusions keep the message from wearing out.
Instant forms make it easy to enquire and easy to be forgotten. If a lead waits until the next day, another firm has often called. We plan the callback routine first and pick the form type to suit it.
How it works
A rent appraisal, a seasonal service check, a vacate clean or a quote. The suburbs it covers are named in the wording so the promise is specific.
Suburb audiences go first, then site visitors and customer lists. Areas your crew cannot serve, whether on the Surf Coast or elsewhere, are excluded.
The click opens a page that repeats the ad, names the suburb and gives a phone number, so the visitor does not have to work out where they are.
Ads change before people tire of them, site visitors are shown follow-up ads, and results are reported as booked work in A$ by area.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| facebook ads agency Geelong | Owner hiring Meta help for a Geelong service business |
| best meta ads agency in Geelong | An owner comparing agencies on how they work and what they report |
| instagram ads agency Geelong | Visual offers that suit Instagram placements |
| Geelong facebook ads | Local lead generation rather than an ecommerce catalogue |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Plain answers for Geelong owners choosing a Meta ads agency, where best means audience and offer fit, not an award.
A useful agency keeps Melbourne-based owners apart from local households, builds ads around offers a service firm can deliver, and reports booked work in A$. HeyLead runs that for owner-led firms. We do not claim a top ranking.
Service firms are what we do: property, trades and cleaning. Online shops with product catalogues are a different job, and we do not cover them.
It can, when the offer is visual and the audience is limited to areas your vans reach. Every click still goes to a Geelong landing page, not a profile bio.
If you manage or service properties on the Bellarine or Surf Coast, yes. Owners who live in the city are a real audience for management and maintenance offers, and they are separate from local household audiences.
Google Ads buys people already looking and Meta ads reach people who are not yet. The split changes by offer and season, and reports show which areas book.
On a set schedule, guided by how often people see them and how they respond. Small local audiences tire quickly, so refreshes come sooner than they would in a large market.