A hot northerly in Newtown fills the air conditioning diary, and a wet Bellarine June fills the plumbing one.
Geelong plumbers, heating and cooling installers and pest controllers already have vans on the road and a licence on the wall. HeyLead runs search, Google Ads, Meta ads and landing pages around the suburbs each crew can finish in, from Newtown and Belmont to Ocean Grove and Torquay. Urgent call-outs and planned installs stay apart. Reporting is in A$ and starts with a free audit.
What we do
Google Ads, organic pages, Meta ads and landing pages, all pointed at the suburbs your vans reach and the seasons that fill your diary.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Plumbers serving the older cottages of Newtown and Geelong West, where ageing pipes and tree roots keep repair work steady
Heating and cooling firms whose booking calendar is set by hot northerly days in summer and cold snaps in winter
Pest controllers covering Grovedale, Highton and Ocean Grove, from ant and rodent work to termite inspections on older timber homes
Trades winning upkeep jobs from Melbourne-based holiday-house owners in Ocean Grove, Barwon Heads and Torquay who cannot pop round
The local picture
Your market
Geelong trade work follows weather and housing age more than it follows headlines. Summers bring hot northerly days that push air conditioners hard, and winters are cool and damp enough to test gas ducted heating and reverse-cycle split systems alike.
The inner suburbs of Newtown, Geelong West and East Geelong are full of older weatherboard and brick cottages with tired pipework and hot water units near the end of their life.
Out on the Bellarine and the Surf Coast, holiday houses sit closed for weeks and then fail on the first busy weekend. Armstrong Creek and Waurn Ponds add new estates that need installs, not repairs.
Lara is a long drive from Torquay, and a van loses money on that gap. Victorian licensed trades apply here, and the licences stay with your business. Prices run in A$ with GST at 10%.
Your customers
Search is mobile and specific. A burst pipe in Belmont brings a phone search for a Geelong emergency plumber, a failed heater in Highton brings something like Geelong heating repair, and a homeowner planning a split system compares installers, reads reviews and asks for a quote.
We separate those two journeys so urgent clicks reach a phone and planned clicks reach a form. Parts shoppers, job hunters and do-it-yourself questions stay out, along with suburbs your vans avoid.
A good click is a call answered or a quote asked for by someone inside your patch. Reports count booked jobs by suburb in A$.
Our approach
We begin with a wall map of where each van finishes its day. Google Ads then runs emergency campaigns with click-to-call buttons that show only in the hours someone really answers the phone, while planned work goes to quote pages for each service.
SEO builds service and suburb pages for the places on that map and tidies your Google Business Profile categories and service areas.
Meta ads reach households ahead of the season, such as a hot water check before winter or a split system service before the first heatwave, and follow up site visitors.
Call and form tracking record booked jobs, so the cost of each job is measured and not guessed. Plumbing, heating and cooling, and pest control each get their own pages.
About the area
waterfront cottages, surf-coast houses, and Bellarine suburban stock
Licences you show on your page
Victorian licensed trades
Common mistakes
A circle drawn on the CBD reaches Lara and Torquay equally, yet few crews do both before dark. The real cost is missed callbacks, because a competitor answers what you cannot. Drive-time areas and suburb exclusions keep spend inside the day your vans can finish.
A homeowner whose air conditioner quit at midday wants a number to ring. Someone comparing ducted heating replacements wants scope, reviews and a form. One page fails both, so we build two paths, each with its own wording, bids and call handling.
Listing sites resell one enquiry to several trades, and the price race starts before you call back. Pages that name Geelong housing, your licence line and the suburbs you serve attract people choosing a firm, so fewer quotes go to jobs you never win.
How it works
We draw the suburbs each crew can reach before close, note which jobs pay best there, and leave everything outside that shape off the campaigns.
Urgent call-outs and planned installs get their own campaigns, landing pages and phone handling, so an emergency bid never drags a renovation quote along with it.
Your licence line, service suburbs and real photos of Geelong-style jobs go on each page, so a homeowner sees quickly that the firm is licensed and local.
Calls and forms are tracked through to booked work, and reports show the cost of each booked job by suburb in A$, so budget moves toward what fills the diary.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Geelong heating and cooling | Heating or cooling job, urgent or planned, from a local homeowner |
| Geelong plumber | High-intent trade call, usually made on a phone |
| Ocean Grove pest control | Suburb-level pest work, often seasonal or on a holiday house |
| Geelong ducted heating service | Pre-winter service or repair on an older house |
| Torquay air conditioning | Surf Coast install or repair, outside the inner-Geelong run |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
FAQs
What Geelong trade owners ask before handing their marketing to an outside team.
Start with the two or three suburbs your vans reach fastest and where jobs pay well, often around Newtown and Belmont or around Ocean Grove. Once callbacks are prompt we widen the map. Places you cannot finish in a day stay excluded.
Usually yes. Ocean Grove, Barwon Heads and Torquay customers are often holiday-house owners or seasonal households, and the drive from inner Geelong changes what a van can promise. A separate campaign keeps that demand and its budget visible.
No. Each trade searches differently, peaks in different months and needs its own page and call handling. We can run all three in one program, but the ads, pages and reports stay separate.
Where you hold a Victorian trade licence, the page can show the line. HeyLead does not hold trade licences and never presents itself as the contractor. The customer relationship and the work remain yours.
Google Ads can bring enquiries soon after campaigns, pages and tracking go live, though tuning takes a few weeks of real data. SEO builds more slowly, and we promise no ranking positions.
Access to your Google Business Profile, ad accounts and website, plus your licence numbers and the suburbs each van reaches. Tell us how many jobs a week you can take. The free audit starts from there.
No. We work online, so there is no Geelong office to drop into. Phone, video and WhatsApp keep us in touch, and the campaigns are built around the suburbs you serve.