Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM / Paid Search
Transparent Reporting Dashboards
Metrics You Can Act On, in AED.
Weekly reporting that connects ad spend to qualified leads and revenue, not just clicks, impressions, and platform vanity numbers.
Live dashboards plus human analysis, so you always know what is working, what changed, and what we recommend next.
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Performance Reports
100%
Spend Visibility
3.1x
Faster Decisions
CRM
Pipeline Tie-In
Why Most PPC Reports Fail Decision-Makers
Common Issues We Fix
- Screenshots of Google Ads with no context or recommendations
- Clicks and impressions reported instead of qualified leads
- No link between ad spend and CRM pipeline, including WhatsApp enquiries
- Monthly reports too late to catch problems early
- Different metrics across Google, Bing, and analytics
Our Philosophy
Reporting should answer four things: what did we spend, what did we get, was it qualified, and what are we doing next? We build dashboards around business outcomes, in AED, and pair them with short analysis so owners and directors in Dubai can make fast budget decisions.
How We Build Reporting - Technical Details
Dashboard Architecture
- Looker Studio / Custom Dashboards: One view across Google, Bing, GA4, and CRM data.
- Core KPIs: Spend, impressions, clicks, CTR, conversions, CPA, ROAS, and qualified lead rate.
- Segmented Views: By campaign, intent tier, emirate or area, device, language, and time period.
- Automated Data Refresh: Daily pipeline from ad APIs and CRM so numbers stay current.
Analysis & Recommendations
- Weekly Narrative: What changed, why, and what we did about it, in plain language.
- Search Term Highlights: The week's new winners and waste patterns.
- Budget Movement Log: Transparent record of reallocation decisions.
- Monthly Strategic Review: Trends, testing results, and the plan ahead, including Ramadan and summer timing.
Our Reporting Setup Process
01
KPI Definition Workshop
Agree what qualified means and which metrics matter to leadership.
02
Data Source Integration
Connect ad platforms, GA4, and CRM into one report.
03
Dashboard Build
Design views for owners and for day-to-day managers.
04
Baseline & Benchmarks
Set the starting CPA, ROAS, and lead quality baseline.
05
Weekly Cadence Launch
Reports delivered with a short narrative and action items.
06
Iterate on Questions
Refine the dashboard as your team asks better questions.
Reporting that shows booked jobs, not last-click vanity in the UAE
FAQ
Common questions
What to know before you get started.
What metrics do you include in weekly reports?
Spend, conversions, CPA, ROAS, impression share on key campaigns, search term highlights, budget changes, and qualified lead rate when your CRM is connected.
Can you report on pipeline and revenue, not just form fills?
Yes, with CRM integration. We show cost per qualified opportunity and the revenue campaigns helped win, not just top-of-funnel conversions.
What tools do you use for dashboards?
Mainly Looker Studio. We also build custom setups for clients who want an alternative or an in-house BI tool.
How is this different from Google Ads built-in reporting?
We bring Google, Bing, and your CRM together. We add commentary, recommendations, and metrics Google does not show, such as lead quality.
How often do we get reports?
Weekly performance summaries are standard, with monthly strategy reviews. Ad-hoc alerts go out for tracking breaks or CPA spikes.
Can we access live dashboards anytime?
Yes. Dashboards refresh daily, so you never wait for a PDF to see yesterday's spend. Easy to open on your phone between meetings.
Do you report on competitor impression share?
Yes, on priority campaigns. Auction insights are part of the monthly review.
How do you report Bing and Google together?
One CPA and ROAS view with a breakdown by platform, so you can compare like with like.
What if we need board-ready summaries?
Executive one-pagers with trend charts, key wins, and budget recommendations. No jargon.
Can you integrate with our existing BI stack?
Yes. We can send data to BigQuery, Snowflake, or your own warehouse for internal reporting.
How do you attribute leads to campaigns in reports?
GCLID, UTM, and CRM source fields matched to campaign names, using a documented method. WhatsApp and call leads are tagged by source too.
What happens when numbers disagree between platforms?
We investigate and document the reason, whether it is attribution windows, duplicate counting, or tagging issues. One source of truth is agreed upfront.
Do you include SEO and paid together?
Optional cross-channel view when you use more than one HeyLead service. Paid reports focus on paid KPIs by default.
Can we customise what the dashboard shows?
Yes. A KPI workshop at the start defines your views, and we adjust based on your feedback.
How do we get started?
Request a free reporting audit. We review your current reports and data sources, then propose a dashboard build.
Ready for reporting that actually explains your return?
Get My Free Reporting Audit arrow_forwardOur team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓