Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM / Paid Search
Google Ads Management
Search, Performance Max and Remarketing That Convert.
We manage Google Ads accounts built around commercial intent, tight campaign structure and conversion data - not broad match chaos or vanity clicks.
From branded protection to high-intent non-brand search and Performance Max, we design accounts that grow profitably across Dubai, Abu Dhabi, Sharjah and the wider UAE.
Get a Free Google Ads Audit arrow_forward3.2x
Average ROAS
-40%
Avg CPA Reduction
+65%
Lead Volume Growth
120+
US Accounts Managed
Why Most Google Ads Accounts Bleed Budget
Common Issues We Fix
- One campaign with mixed intent keywords and no negative keyword discipline
- Performance Max running without clean conversion signals or asset groups
- Branded and non-brand traffic competing in the same ad groups
- Search terms reports ignored, so irrelevant queries keep spending
- Landing pages that do not match the ad, which drags down Quality Score
Our Philosophy
Google Ads rewards relevance and clarity. We structure accounts by intent stage, match type, language and emirate so every dirham competes for qualified clicks. Search captures demand, including English and Arabic queries on Google.ae. Performance Max expands it. Remarketing closes it. Each layer has its own budget rules and success metrics.
How We Manage Google Ads - Technical Details
Campaign Architecture & Match Types
- Intent-Based Campaign Split: Branded, competitor, high-intent non-brand and mid-funnel research each get dedicated campaigns with separate budgets and conversion goals. English and Arabic campaigns are split where search behaviour differs.
- Match Type Strategy: Exact and phrase for core converters. Controlled broad with smart bidding only after negative lists and search term hygiene are solid.
- Performance Max: Asset groups segmented by offer and audience signal. Exclusion lists, brand terms separated, and feed quality audited before scaling.
- Geographic Targeting: Emirate, area and radius targeting (Business Bay, Marina, JLT, Downtown, Deira, Sharjah, Abu Dhabi) with bid modifiers based on lead quality and close rates by location.
Bidding, Extensions & Quality Score
- Smart Bidding Calibration: Target CPA and ROAS targets set from real CRM or pipeline data, not platform defaults. Portfolio strategies where they improve stability.
- Ad Extensions: Sitelinks, callouts, structured snippets and call extensions mapped to high-converting pages and offers, with a tracked WhatsApp route for buyers who prefer to message.
- Quality Score Optimization: Tight ad group themes, keyword-ad-landing page alignment and ongoing RSA asset testing to lift CTR and lower CPC.
- Search Term Mining: Weekly search term reviews with automated negative lists and expansion of proven query patterns into dedicated ad groups.
Our Google Ads Management Process
01
Account & Competitor Audit
Review structure, spend distribution, conversion tracking, search terms and auction insights to find waste and quick wins.
02
Keyword & Intent Mapping
Build keyword lists by funnel stage, in English and Arabic, with match type rules, negatives and landing page assignments.
03
Campaign Build or Restructure
Launch clean architecture or migrate existing campaigns without losing historical data.
04
Creative & Landing Page Alignment
Write RSAs with intent-matched headlines and make sure every ad group lands on a relevant page that loads fast on a phone.
05
Tracking Validation
Verify GCLID capture, conversion actions for calls and WhatsApp clicks, enhanced conversions and offline import readiness.
06
Weekly Optimization & Scaling
Adjust bids, budgets, negatives and creative. Scale winners methodically while cutting underperformers.
How Google Ads work looks in practice in the UAE
FAQ
Common questions
What to know before you get started.
How much should we budget for Google Ads to see real results?
The right monthly budget in AED depends on your sector and how competitive your keywords are. Most B2B and service businesses in the UAE need enough spend to gather meaningful data across branded and non-brand campaigns. E-commerce can scale higher once product feeds and remarketing are healthy. We recommend budget from your target CPA, average order value and competitive CPCs in your market - not a generic minimum. Remember that quoted costs may be plus 5 percent VAT.
Should we use Performance Max or stick to Search campaigns?
Both, but with clear roles. Search handles high-intent queries you can control directly. Performance Max works well when conversion tracking is clean and you have strong creative plus audience signals. We never let PMax cannibalise branded search without exclusions and separate reporting.
How do you protect our brand keywords from competitors?
Dedicated branded campaigns with high impression share targets, competitor conquest monitoring and separate budgets, so brand traffic never competes with expensive non-brand terms in the same ad group. We cover English and Arabic spellings of your name.
What match types do you recommend in 2026?
Exact and phrase for money keywords. Broad match only inside tightly themed ad groups with strong negative lists and smart bidding fed by quality conversion data. We review search terms weekly - match type strategy without search term discipline fails.
How fast can you improve an underperforming account?
Quick wins from negatives, structure fixes and tracking often show within the first few weeks. Meaningful CPA improvements usually take longer, as smart bidding relearns with cleaner signals. We set expectations upfront based on the audit findings.
Do you manage Google Shopping and Merchant Center feeds?
Yes. We audit feed quality, disapprovals, title optimisation, custom labels for bidding tiers and Performance Max shopping asset groups. Feed health directly affects Shopping and PMax efficiency, including AED pricing and delivery details shown to UAE shoppers.
How do you handle multi-location or franchise accounts?
Location-specific campaigns or ad groups with geo-bid modifiers, localised ad copy and landing pages, for example Dubai, Abu Dhabi and Sharjah branches. Shared negative lists and brand campaigns at account level. Reporting broken out by location so you can see which areas deserve more budget.
What reporting do we get on Google Ads performance?
Weekly summaries with spend in AED, conversions, CPA, ROAS, search term highlights and actions taken. Monthly strategic reviews with pipeline or revenue tie-in when CRM integration is available.
Can you work with our existing Google Ads account?
Yes. We prefer to audit and restructure rather than start over. Historical conversion data is valuable for smart bidding. We document every change and keep you in the loop.
How do you reduce wasted spend on irrelevant searches?
Strict negative keyword lists built from search term reports, shared lists across campaigns and query-level exclusions for low-intent patterns, including job seekers and free-service searches. We also tighten match types and improve ad relevance so Google serves fewer junk impressions.
Do you set up remarketing and audience campaigns?
Yes. Segmented lists by page depth, form abandonment, customer lists and time windows. Frequency caps and separate creative for warm audiences. Remarketing budgets capped relative to prospecting.
What is your approach to RSA testing?
Multiple headline and description angles per ad group: pain, proof, offer, urgency. Pinning only when legally or brand-required. We review asset performance labels and replace low performers monthly, and we test Arabic and English versions separately.
How do you integrate Google Ads with our CRM?
GCLID capture on forms, offline conversion imports, enhanced conversions and UTM hygiene, with WhatsApp and call leads logged against the click. See our CRM integration services for full pipeline attribution.
What industries do you manage Google Ads for?
B2B services, professional services, e-commerce, home services, clinics and wellness, real estate, hospitality and more, for both mainland and free zone companies. Strategy adapts to sales cycle length and lead qualification requirements.
How do we get started?
Request a free Google Ads audit. We review your account, competitors, tracking and goals, then deliver a clear plan with recommended structure and the efficiency gains we see.
Ready to turn Google Ads into a predictable revenue channel?
Get My Free Google Ads Audit arrow_forwardOur team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓