Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in the UK.
SEM / Paid Search
Google Ads Management
Search, Performance Max, and Remarketing That Convert.for the UK
Built for UK owner-led businesses competing in British search. We run Google Ads accounts around people who are ready to buy. Campaigns are kept tidy and guided by real lead and sales data, not loose keywords and clicks that never turn into anything.
We cover ads on your own business name, ads for people searching for what you sell, and Google's automated Performance Max campaigns. The aim is to grow while each lead stays at a cost you can afford in the UK.
Get a Free Google Ads Audit arrow_forward3.2x
Average ROAS
-40%
Avg CPA Reduction
+65%
Lead Volume Growth
120+
Accounts Managed
Why Most Google Ads Accounts Bleed Budget
Common Issues We Fix
- One campaign that mixes buyers with browsers, and no list of words to block (negative keywords) in the UK
- Performance Max running without reliable tracking or organised ad assets in the UK
- Searches for your business name and searches for what you sell mixed in the same ad groups in the UK
- The report of real searches is ignored, so irrelevant searches keep using up budget in the UK
- Landing pages that do not match the ad, which hurts Quality Score (Google's rating of how well your ad and page fit) in the UK
Our Philosophy
Google Ads rewards ads that clearly match what people search for. We organise your account by how ready people are to buy, how closely a search matches your keyword, and where they are, so your budget goes to clicks worth paying for. Search ads catch people who are already looking. Performance Max reaches more people across Google. Remarketing ads bring back people who already visited. Each has its own budget and its own goal in the UK.
How We Manage Google Ads - The Details
How Campaigns Are Organised
- Split by buying intent: Searches for your name, searches for competitors, searches from ready-to-buy people, and searches from people still researching each get their own campaign, budget, and goal in the UK.
- Match types: Match types control how closely a search must match your keyword. We use the strict ones (exact and phrase) for keywords that already bring leads. We use the loose one (broad match) only after the blocked-words list is solid and we have checked the search reports in the UK.
- Performance Max: Ad assets (images, headlines, videos) are grouped by offer and audience. We keep your brand-name searches separate, block what should not show, and check your product data before adding budget in the UK.
- Geographic Targeting: We target by state, metro area, or a radius around you, and bid more where leads turn into customers more often in the UK.
Bidding, Extensions & Quality Score
- Smart Bidding Calibration: Smart Bidding is Google's automated bidding. We give it targets for cost per lead and return on ad spend taken from your real sales data, not Google's default numbers. We group campaigns under one bidding strategy where that makes results steadier in the UK.
- Ad Extensions: Extra links, short selling points, and a call button are added under your ad and point to the pages and offers that bring in the most leads in the UK.
- Improving Quality Score: Each ad group covers one topic, and the keyword, ad, and landing page all match. We keep testing ad wording (RSA means responsive search ad, where Google mixes your headlines) to get more clicks and a lower cost per click in the UK.
- Search Term Mining: Each week we read the real searches that triggered your ads, block the wasteful ones, and give the winning ones their own ad group in the UK.
Our Google Ads Management Process
01
Account & Competitor Audit
We review how the account is organised, where the money goes, whether tracking works, what people searched, and how you compare with rival advertisers. This finds waste and quick wins in the UK.
02
Keyword & Intent Mapping
We build keyword lists by how close people are to buying, with match type rules, blocked words, and the landing page for each group in the UK.
03
Campaign Build or Restructure
We launch a clean setup, or rebuild your current campaigns without losing their history in the UK.
04
Creative & Landing Page Alignment
We write ads whose headlines match what people are searching for, and make sure every ad group sends people to a relevant page that loads fast in the UK.
05
Tracking Validation
We check that every lead is tied to the ad click that produced it (using the GCLID, Google's click ID), that each conversion is counted once, and that closed sales from your CRM can be sent back to Google in the UK.
06
Weekly Optimization & Scaling
We adjust bids, budgets, blocked words, and ad wording. We grow what works step by step and cut what does not in the UK.
How Google Ads work looks in practice in the UK
FAQ
Common questions
Answers for businesses in the UK.
How much should we budget for Google Ads to see real results?
Most B2B and service businesses need a budget of several thousand pounds a month to collect enough data across campaigns for their own name and for what they sell. Online stores can spend more once their product data and follow-up ads are in good shape. We set the budget from what you can pay per lead, your average order value, and what clicks cost in the UK, not from a generic minimum.
Should we use Performance Max or stick to Search campaigns?
Both, each with a clear job. Search ads handle searches from ready-to-buy people, and you control what they show for. Performance Max, Google's automated campaign type, works well when tracking is reliable and you have strong images and audience data. We never let it eat into your own-name searches without blocks and separate reporting in the UK.
How do you protect our brand keywords from competitors?
We run separate campaigns for searches on your business name, aiming to show up almost every time. We watch what competitors do with your name. Those campaigns have their own budget, so they never compete with pricier searches for what you sell in the UK.
Which match types do you recommend?
Exact and phrase match (the strict settings) for the keywords that bring in money. Broad match (the loose setting) only in tightly themed ad groups, with a long blocked-words list and good conversion data behind it. We read the search reports every week, because loose settings without checking reports waste money in the UK.
How fast can you improve an underperforming account?
Quick wins from blocking wasted searches, fixing the setup, and repairing tracking often show within 2 to 4 weeks. A lower cost per lead usually takes 30 to 60 days, because Google's automated bidding has to relearn from cleaner data. We set expectations up front based on what the audit finds in the UK.
Do you manage Google Shopping and Merchant Center feeds?
Yes. The product feed is the list of products you send to Google. We check it for errors, rejected products, weak product titles, and labels that let us bid more on your best sellers. A healthy feed makes Shopping and Performance Max ads work better in the UK.
How do you handle multi-location or franchise accounts?
Location-specific campaigns or ad groups with geo-bid modifiers, localized ad copy, and landing pages. Shared negative lists and brand campaigns at account level. Reporting broken out by location so you can see which markets deserve more budget in the UK.
What reporting do we get on Google Ads performance?
Weekly summaries showing what you spent, how many leads or sales came in, cost per lead, return on ad spend, notable searches, and what we did. Monthly reviews tie results to your pipeline or revenue when your CRM is connected in the UK.
Can you work with our existing Google Ads account?
Yes. We prefer to audit and restructure rather than start over. Historical conversion data is valuable for smart bidding. We document every change and keep you in the loop in the UK.
How do you reduce wasted spend on irrelevant searches?
We build long lists of blocked words (negative keywords) from the real search reports, share them across campaigns, and block whole patterns of low-intent searches. We also tighten match types and improve ad relevance so Google shows your ads for fewer junk searches in the UK.
Do you set up remarketing and audience campaigns?
Yes. Remarketing means showing ads to people who already visited your site. We split them into groups, such as people who read several pages, people who started a form and left, and your existing customers. We limit how often they see ads, use different ad wording for them, and cap the budget so it does not crowd out new customers in the UK.
How do you test your ad wording?
We write several angles for each ad group: the customer's problem, proof, the offer, and a reason to act now. Google mixes the headlines and descriptions itself, and we fix a line in place only when a legal or brand rule requires it. Each month we replace the lines Google rates as weak in the UK.
How do you integrate Google Ads with our CRM?
We store Google's click ID with every form lead, send closed deals from your CRM back to Google, and keep campaign tags clean so each lead shows where it came from. See our CRM integration services for the full picture from click to closed deal in the UK.
What industries do you manage Google Ads for?
B2B SaaS, professional services, e-commerce, home services, healthcare-adjacent, real estate, and more. Strategy adapts to sales cycle length and lead qualification requirements in the UK.
How do we get started?
Request a free Google Ads audit. We review your account, competitors, tracking, and goals, then give you a clear plan for how the account should be set up and where we expect it to improve in the UK.
Ready to get steady leads from Google Ads?
Get My Free Google Ads Audit arrow_forwardMarketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in the UK.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in the UK.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in the UK.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in the UK.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in the UK.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in the UK.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in the UK.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in the UK.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in the UK.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in the UK.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in the UK.
Certified and experienced
Certified where it matters. Accountable for the outcome in the UK.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in the UK.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓