Price
$29-$79 vs a sales call.
compare
Similar enterprise session intelligence alternative
HeyLead Insights vs. FullStory
A similar FullStory alternative if you want recordings and heatmaps without paying more every time traffic grows. Excellent search and fidelity if you have enterprise budget. Overkill and overpriced for service landing pages.
Insights includes the recordings and click maps people buy FullStory for, at $29, $49, or $79, with a separate view for each site you manage.
9.2
Insights fit
5.1
FullStory fit
$49
Growth plan
What you buy
Recordings and heatmaps included. One flat price.
HeyLead Insights
RECOMMENDEDReplay + heatmaps + sites
$29 / $49 / $79
Starter: 1 site and 15,000 visits. Growth: 5 sites and 60,000 visits. Scale: 15 sites and 200,000 visits. What FullStory often sells as extras is already in every Insights plan.
- check_circle Session recordings included
- check_circle Click heatmaps included
- check_circle Multi-site isolation on Growth+
- check_circle Lightweight snippet or GTM
FullStory
Enterprise session intelligence
Custom / sales. Often five figures per year
Searchable autocapture for product orgs. Not a $49 landing-page tool.
They do well
- checkHigh-fidelity searchable replay.
- checkEnterprise privacy and support.
- checkDeep event capture.
Where operators overpay
- closeSales-led pricing.
- closeNot built for $49 multi-site marketing stacks.
- closeYou buy a platform, not three landing pages of insight.
Time to value
Snippet, watch, fix. No procurement cycle.
Focus
Landing-page leaks, not every product event.
Agency sites
Isolation without an enterprise SOW.
HeyLead Insights vs. FullStory comparison table
| Capability | HeyLead Insights | FullStory |
|---|---|---|
| Session replay | check_circleIncluded all plans | warningPlan or usage |
| Click heatmaps | check_circleIncluded all plans | warningVaries |
| Multi-site isolation | check_circle5 sites on Growth | cancelNot agency-first |
| Session volume on ~$49 | check_circle60k / mo Growth | warningUsually less, or usage |
| Lightweight snippet / GTM | check_circleYes | warningVaries |
| Flat $29 / $49 / $79 | check_circleYes | cancelCustom / sales. Often five figures per y |
| Agency operator keys | check_circlePer-site | cancelWorkspace / seats |
| Landing-page CRO focus | check_circleDesigned for it | warningenterprise session intellige |
Scores (9.2 vs 5.1) are HeyLead opinions of agency landing-page fit. Features change. Confirm on the vendor site.
Where Insights pulls away from FullStory
Replay
HeyLead
94
FullStory
90
Heatmaps
HeyLead
93
FullStory
40
Multi-site
HeyLead
92
FullStory
35
Price clarity
HeyLead
90
FullStory
20
Agency ops
HeyLead
91
FullStory
25
Landing focus
HeyLead
93
FullStory
35
Depth
HeyLead
72
FullStory
85
Time to value
HeyLead
90
FullStory
30
HeyLead Insights vs. FullStory questions
Is HeyLead Insights a FullStory alternative?expand_more
Yes, if you want a similar or related product focused on landing-page replay and heatmaps. Insights is a FullStory alternative for agencies and growth teams at $29, $49, or $79/mo.
What is a similar tool to FullStory?expand_more
People looking for a similar tool to FullStory, or tools related to FullStory, usually want session replay and heatmaps. HeyLead Insights is that related job with multi-site isolation included.
How does HeyLead Insights pricing compare to FullStory?expand_more
Insights is $29 (1 site, 15k sessions), $49 (5 sites, 60k), or $79 (15 sites, 200k). Custom / sales. Often five figures per year. Searchable autocapture for product orgs. Not a $49 landing-page tool.
What is included on every Insights plan?expand_more
Session recordings, click heatmaps, scroll and engagement context, a lightweight snippet or GTM install, and a dashboard. Growth and Scale add multi-site isolation and more operator seats.
Is HeyLead affiliated with FullStory?expand_more
No. Independent comparison. We do not use FullStory logos or screenshots. Charts are original HeyLead illustrations.
Does Insights replace Google Analytics?expand_more
No. Analytics measures volume. Insights shows the visit. Use both.
Will the tracker slow the site?expand_more
The snippet is built to stay lean and load asynchronously. Still measure Core Web Vitals after install.
Can agencies run many client sites?expand_more
Yes. Growth includes 5 isolated sites. Scale includes 15. Data does not mix.
What stacks work?expand_more
Anything that can load a small script: WordPress, static, most marketing front ends, or GTM.
How do we start?expand_more
Contact HeyLead with domains and goals. We set up sites, install the tracker, and walk the first sessions.
When is FullStory still the better buy?expand_more
A product company buying a digital-experience platform. Agencies and local service sites that need replay and heatmaps this month.
Are operator-fit scores official reviews?expand_more
No. They are HeyLead opinions of fit for agency landing-page behaviour analytics, based on public product claims.
Starter $29 · Growth $49 · Scale $79
Watch visits. See the clicks. Keep sites separate.
All of that is included. Start at $29 a month.
Start Insights arrow_forwardIndependent comparison disclaimer
This page is an independent comparison published by HeyLead. It is not affiliated with, sponsored by, or endorsed by FullStory or its owners.
Product names and trademarks belong to their owners and appear here only to identify those products. HeyLead does not use third-party logos, screenshots, or official brand artwork. Charts and scorecards are original HeyLead illustrations.
Feature and pricing notes come from publicly available materials at the time of writing. Vendors change plans. Confirm current details on the vendor site. Operator-fit scores are HeyLead opinions of fit for agency landing-page behaviour analytics, not lab tests or guaranteed results.
Corrections: [email protected].