The week a family moves into a Kenner ranch house, it picks a plumber, a pest company and a cleaner, and Facebook is where it asks for names.
Facebook and Instagram let you reach New Orleans households before they search, and bring back the ones who looked at you and left. HeyLead builds the audiences, the ads and the follow-up for owner-led firms: property managers, pest and cleaning companies, and trades with slow weeks to fill. We show ads only to people who live in the areas you serve, and we report booked jobs in dollars. Start with the free audit.
What we do
Meta builds reach and brings people back. Google Ads, SEO and landing pages cover the same areas, so one report shows what books jobs.
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
Call and form tracking, so you can see which ad or search produced each lead.
Open service arrow_forward
Optional link to your customer system, so signed work flows back into your reports.
Open service arrow_forward
Who we work with
Property managers who want owners of shotgun doubles in Mid-City, Gentilly and Algiers to know their name before the owner calls anyone.
Pest control and cleaning companies with crews in Metairie and Kenner that want a seasonal offer seen by nearby households.
Air conditioning and plumbing companies with slow weeks to fill, offering tune-ups and maintenance plans to homeowners in Jefferson Parish.
Owners who paid to boost a post, got likes and no jobs, and now want an agency that counts booked work.
The local picture
Your market
New Orleans is unusual for Facebook and Instagram because the map comes in small pieces. Uptown, Mid-City and Gentilly are full of older wood houses and rentals, many of them shotgun doubles. Metairie and Kenner, in Jefferson Parish, are mostly single-family brick and slab homes.
Algiers and the West Bank sit across the river. Slidell is in St. Tammany Parish, across Lake Pontchartrain, with its own commute and its own neighbors. Location settings need care.
The French Quarter, the CBD and the crowds at Mardi Gras and Jazz Fest put more visitors than residents inside many map circles, so we pick the setting that counts people who live there.
New arrivals are a strong audience for pest control, cooling and recurring cleaning, because they have no vendor yet. Louisiana broker and contractor licenses belong to the holders, and HeyLead is the marketing team, not the license holder.
Your customers
Many owners find us after a boosted post brought likes and no jobs. They search facebook ads agency New Orleans, instagram ads agency New Orleans or New Orleans facebook ads.
The audience we care about is different: a homeowner in Metairie who has not needed you yet, or a landlord in Gentilly who visited your site last week. A useful lead is a filled form or a phone call from an area you serve.
We do not chase followers, likes or video views. Ads aimed at rental guests stay apart from ads aimed at rental owners. When a named storm is in the Gulf, we pause or soften the ads rather than run them at the wrong moment.
Our approach
Start with the offer, then the audience. A rental-owner review, a termite treatment plan, a drainage inspection and a recurring office clean each get their own campaign, ads and follow-up routine. The first audience is people who live inside the areas you serve.
Next we add people who visited your website, found through the Meta pixel, a small piece of code that records visits. Your customer list comes last. We use it to leave out existing clients and to find lookalikes, meaning people similar to them.
Simple offers use the form that opens inside Facebook, with three or four questions. Bigger jobs send the click to a page that repeats the promise. Meta treats some property ads as a special housing category with limited targeting, so we check that before building anything.
About the area
raised cottages, shotgun houses, and East Jefferson suburban stock
Licenses you show on your page
Louisiana broker licenses; Louisiana contractor licenses
Common mistakes
A single audience covering Metairie slabs, Uptown cottages and Northshore homes gives Meta a blurry picture of your best customer. Money then drifts toward homes your crew will not drive to. Smaller audiences based on where you work are easier to read and to staff.
A boosted post buys attention, not jobs. A page with thousands of likes can still have an empty schedule. Pick one offer, send the click to a phone number or a form, and judge the ad by the jobs it books.
A Facebook click that opens a page listing every service loses the household fast. The page should repeat the ad's promise in the same words and give one easy way to call or book.
How it works
Owner sign-ups, a seasonal treatment, a tune-up or an office contract: each gets its own audience, ads and follow-up, so results can be read without guesswork.
Start with residents of Metairie, Kenner and Uptown, add site visitors and your customer list, and leave out every area your crews will not drive to.
Short offers use the form inside Facebook. Larger jobs go to a New Orleans page that repeats the ad word for word. We often test one against the other on the same audience.
New ads go in on a set schedule so people do not see the same picture for weeks. The monthly report shows leads, booked jobs and dollars by area. Weak audiences get trimmed.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| facebook ads agency New Orleans | Owner hiring Meta help for a local service business |
| best meta ads agency in New Orleans | An owner comparing agencies on how they work and what they report |
| instagram ads agency New Orleans | Visual offers for homeowners and rental owners |
| New Orleans facebook ads | Local lead generation for trades, not only online shops |
| lead ads for rental owners New Orleans | Property managers looking for owners, not guests |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
FAQs
Answers for owners hiring a Meta ads agency in New Orleans. Best here means a good fit between your offer and your audience, not an award.
Look for an agency that draws audiences by neighborhood instead of one metro-wide circle, keeps service ads away from online-store templates, and reports leads and booked jobs in dollars. HeyLead runs Meta that way for owner-led firms. We do not sell a badge.
Yes, if the offer is visual and the audience is limited to areas you drive to. Photos of real jobs and short crew clips earn attention. The click should go to a landing page, not your profile bio.
Both have a place. The form inside Facebook is quick and suits easy offers like a free estimate. A landing page suits jobs where the household wants proof before it calls, and we often test one against the other.
We agree a plan with you before the season starts. Sales ads are paused or softened while a named storm threatens the Gulf, and storm-prep or cleanup offers run only if your crews can take the work. Nothing goes out that would sound out of touch.
Google Ads buys people already looking. Meta reaches people earlier and brings back the ones who left. The split shifts with the season, and the report shows how each channel adds to booked jobs.
Book the free audit and tell us your offer, the parishes you drive to, and whether rental guests and owners have ever shared one ad account. We come back with a first audience map.