Much of New Orleans sits below sea level and relies on pumps, so one hard downpour can flood a block and leave the next one dry.
HeyLead is the marketing team for owner-led restoration companies in and around New Orleans. You dry out flooded homes and repair fire and storm damage. We help homeowners find you on Google, Facebook and Instagram, and we count the jobs that book. Pages and ads cover Metairie, Kenner, Uptown and the Northshore, as far as your crews can drive. Insurance work and direct homeowner calls are tracked separately, and reports come in dollars.
This is local marketing for restoration companies in New Orleans. For how local SEO, ads and websites fit together across the US, see local marketing for businesses.
What we do
Pages, Google Ads, Facebook and Instagram ads and call tracking for the flood, water, fire and storm jobs your crews can start.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Water and flood cleanup crews covering Orleans and Jefferson Parish who want calls from the right neighborhoods.
Storm and roof-damage firms that add crews for hurricane season and need ad budgets they can move quickly.
Fire and smoke teams in Metairie and Kenner who stay on through the rebuild.
Firms working older Uptown, Mid-City and French Quarter buildings, where plaster, brick and tight streets slow each job.
The local picture
Your market
Much of New Orleans is below sea level, and rain is pumped out rather than draining away. When a heavy summer storm outpaces the pumps, streets flood fast and water reaches floors. Hurricane season runs June to November.
Warm, damp air means mold can start soon after a leak. The houses matter too. Shotgun houses and raised cottages sit on piers over crawl spaces. Uptown has large older homes with plaster walls and heart pine floors.
The French Quarter is old brick on narrow streets. Many Metairie and Kenner homes are built on a concrete slab. Slidell is across Lake Pontchartrain in St. Tammany Parish.
Flood damage and wind damage often fall under separate insurance policies, so callers ask different questions about each.
Your customers
Searches spike within hours of a heavy rain, and they name a neighborhood: flood cleanup Mid-City, water damage Gentilly. When a named storm is coming, people switch to storm damage and roof leaks.
The rest of the year, calls come from burst pipes, leaking air conditioners and kitchen fires. We split flood, wind and everyday water into separate offers. We skip do-it-yourself drying, job seekers and areas your crew will not cover.
A good click is a call your office can send a truck to. Monthly reports show booked jobs by area in dollars, with insurance work shown apart from direct homeowner calls.
Our approach
We start by asking where your trucks can get to in a day, and whether Slidell is in or out. Then we write a page for each job and area, such as crawl-space water damage on a raised cottage in Uptown or slab flooding in Kenner.
The French Quarter gets a page of its own. Your Google Business Profile (the listing that shows on the map) carries the same areas. Google Ads are split by parish, with the lake counted as a real boundary.
We block search words like jobs and how to dry a floor yourself, so you do not pay for those clicks. Call tracking shows which page rang.
About the area
raised cottages, shotgun houses, and East Jefferson suburban stock
Licenses you show on your page
IICRC training and Louisiana licenses, shown only if your company holds them
Common mistakes
Slidell is across Lake Pontchartrain, a long drive from a Metairie truck. If your ads cover both, you pay for calls one crew cannot reach. Pick your side of the lake, or plan a second crew, and set the pages and ads to match.
Drying a pier-and-beam cottage with a crawl space is not the same as drying a Kenner slab or a brick building in the Quarter. A general page tells callers you have not seen their house. Write to the house type and show your own job photos.
In this humid city, mold is often the next worry after the water. Callers ask about it early. Say plainly whether your firm does mold work and which license Louisiana requires for it. If you do not do it, say that too.
How it works
Orleans, Jefferson and St. Tammany each get a yes or a no, along with Metairie, Kenner, Uptown, the French Quarter and Slidell. Your answers set where pages are written and where ads can show.
We write pages for flood, burst pipe, roof leak, mold and fire jobs, with notes on raised cottages, slabs and old brick. Your own photos and your real phone number go on each one.
Storm pages, a spending plan and pause rules are agreed with you before June. Insurance-company jobs and direct homeowner calls get separate forms. IICRC training and Louisiana licenses appear only if you hold them.
Each month you see booked jobs and cost per booked job (what you pay for each job that books) by area, in dollars. Areas that ring but never book get cut. After each storm we go over what worked and reset the plan.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| New Orleans water damage | Someone with water in the house who needs a crew now. |
| New Orleans fire restoration | Smoke and soot cleanup questions, often from a person comparing firms. |
| New Orleans storm damage | Wind, roof or flood damage after a named storm. |
| flood cleanup Mid-City | Street flooding after heavy rain, searched by neighborhood. |
| Metairie water damage | A suburban homeowner looking for a dry-out crew on the East Jefferson side. |
| local marketing for restoration companies in New Orleans | Owner hiring a marketing team for this type of business in this city |
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
HeyLead helped us develop SEO ranking on key search terms for our communications marketing platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort. They take a very practical results-oriented approach. I highly recommend their services.
Joe Charlson
CEO, CallerReady
I worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
Warren Stokes
Director of Sales and Marketing, Avidian
FAQs
Plain answers for Greater New Orleans restoration owners choosing a marketing team.
We build for whatever area your trucks can reach, from Uptown and the French Quarter to Metairie, Kenner and, if you want it, Slidell. You name the areas, and we block everything else so you do not pay for calls you cannot take.
They often come under different insurance policies, and callers ask different questions about each. Separate pages let each offer speak plainly. Your report then shows which kind of job is booking.
We agree a plan with you in spring, with a budget ceiling and a point at which ads pause. When a forecast turns, we can raise or hold spend inside those limits. Your crew capacity decides how much work is worth buying.
No. Response speed is down to your crew and your phones. We do not run a call center, and we will not promise an outcome for you. We set ad hours and call routing to match when your office really answers.
Ads can produce calls within a few weeks once call tracking works. Search pages take months, and rankings are never guaranteed. Most firms here let ads carry the first months.
We look at your website, Google listing and ads against the parishes and neighborhoods you serve. You get a short list of what to fix first. Reports after that are in dollars and count booked jobs.
Access to your Google Business Profile, your ads account and your website, plus the areas you cover and any license or IICRC details you want shown. Tell us how many jobs your crews can take in a week. That sets how hard we push the ads.
Yes. This page is the local marketing program for restoration companies in New Orleans: local SEO, Google Business Profile, Google Ads, Meta Ads and conversion pages, reported to booked work. The country overview is on the local marketing hub at heylead.com/local-marketing/.
Other pages for this city.