Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Industry expertise · built around buyers
Restoration Marketing for Water, Fire and Storm Damage Companies
For owners and marketing leads at US restoration companies handling water, fire and storm damage. Property owners and managers search when something has gone wrong, while adjusters and carriers route work through their own programs. We build search, ads and web pages that serve both without inventing coverage, name IICRC training only where you hold it.
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Open for growth Photo by Ryan Stephens on Pexels
Owners who already run this path
Water, fire and storm, three different jobs
Water damage calls for extraction, dry-out and mitigation. Fire damage involves board-up, soot and smoke cleaning, contents and rebuild. Storm damage arrives in waves after wind, hail and flood surge. The niche pages below treat each on its own terms, so your pages describe the work your crews really do, and do not blur them into one generic offer.
Owners searching and carriers assigning
Some jobs come from property owners and managers who search in a bad moment. Others come through carrier and adjuster programs that assign work by their own rules. Marketing can help with the first and with your standing in the second, by showing accurate service areas, capabilities and credentials. We do not imply coverage decisions, which belong to carriers.
Crews, service areas and credentials
Restoration marketing works when it is honest about where your crews can respond and what you hold. We build local pages for the areas you actually cover, and mention IICRC training or other credentials only where your company holds them. Storm surges attract out-of-area operators, so clear local wording and tracking help protect your position.
Tracking calls
Most restoration leads arrive by phone, so call tracking matters. We record which search, advert or page produced each call, separate genuine job inquiries from spam and wrong numbers. We make no claims about job volume or rankings, and we show what each channel brought in.
What to gather before the first audit
A useful audit starts with facts only you hold. Bring your real response area by county or city, the hours a crew can be on site, and which job types you accept, such as extraction, board-up or contents cleaning. Add the credentials and insurance documents you can show, a list of carrier or property-manager programs you already work with, and any photos you are allowed to publish. Without these, pages end up vague or, worse, overstate what a crew can do. With them, the audit can point at gaps in your wording, your tracking and your service-area pages.
Night calls, phones and the first minute
People rarely plan a water or fire emergency, so many searches happen late in the evening or in the early hours, nearly always on a phone. That changes the page: a tap-to-call button near the top, a short statement of what you handle, and your service area visible without scrolling. We also check that call tracking works after hours, that voicemail and answering-service greetings sound like your company, and that missed calls are counted. A page can read well and still lose the job if nobody answers or the number is hard to tap.
Careful wording around insurance and claims
Property owners often ask whether insurance will pay, and the honest answer depends on their policy and carrier. Your pages can explain that you document damage, take photos and moisture readings, and can communicate with an adjuster when the owner asks. They should not say a claim will be approved, that coverage is certain, or that you can speed up a decision. We write this language plainly, keep it consistent across pages and ads, and leave any coverage questions for the owner to take up with their carrier or agent.
Questions about this hub
Is HeyLead a restoration company? expand_more
No. HeyLead is a performance marketing agency. We do not perform restoration work or make insurance decisions. We market restoration companies.
Do you mention IICRC certification? expand_more
Only where your company holds it and can show it. We do not imply training or certification you have not confirmed to us.
Can marketing help with carrier and adjuster work? expand_more
It can support it by presenting accurate service areas, capabilities and credentials. Assignment through carrier programs follows their own rules, which marketing does not control.
How do you handle storm surge competition? expand_more
By building clear local pages, keeping paid campaigns tightly targeted to your real response area, and tracking calls so you can see what surge periods actually bring. We agree the trigger points and pause rules before the season starts, so budget rises fast and drops back once the surge passes.
What does reporting show? expand_more
Calls and inquiries by source, with genuine job inquiries separated from noise, all in USD. We do not promise volume or rankings.
Should we run ads and SEO together or start with one? expand_more
For emergency work, paid search usually reaches people faster, while SEO and local pages build steadily and lower the cost of being found over time. Many companies start with a tight paid campaign around their real response area and add SEO alongside it. We agree the starting mix after the audit, based on your capacity and the hours your crews cover.
What if we cannot answer every call, especially at night? expand_more
Tell us early, because it shapes the plan. We can limit ad hours to when your team or answering service can respond, and we track missed calls so the report shows what was lost. Staffing and dispatch stay with you.
How should we handle reviews and referrals from past jobs? expand_more
Real reviews from real customers matter, and plumbers, adjusters and property managers who refer you often search your name before they call. We help you keep your profile and website consistent with what those people see. We do not write or buy reviews, and we do not suggest asking for them in ways platforms disallow.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
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