Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Water, Fire and Storm Restoration
Fire Damage Restoration Marketing
For Crews That Clean, Board Up and Rebuild
After a fire, displaced owners and adjusters call the restoration firm that explains board-up, cleaning and rebuild plainly. We bring those calls to your crews, calmly and without chasing anyone in a loss.
We build the local search, ads and tracking that trace each inquiry to an opened file.
handshake verified star
Trusted by fire damage restoration companies to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
For owners and marketing leads at US fire and smoke restoration companies who want inquiries that match the services they staff and the territory they cover.
check_circle Fire and smoke restoration firms with board-up and cleaning crews
check_circle Companies offering contents cleaning, pack-out and storage
check_circle Reconstruction-focused firms that take fire jobs through to rebuild
check_circle Restorers who work alongside public adjusters, carriers and property managers
check_circle Multi-service companies that separate fire work from water and mold work
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners with smoke or soot damage who are staying elsewhere while they decide
- personLandlords and property managers with a fire in a rental or multi-unit building
- personBusiness owners with a kitchen or electrical fire who need to reopen
- personInsurance agents, adjusters and neighbors who recommend a restoration vendor
- personFamilies needing contents cleaned, stored and returned after a loss
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What buyers search for
searchfire damage restoration near mesearchsmoke and soot cleanup after kitchen firesearchboard up service after house firesearchhow to get smoke smell out of house professionallysearchcontents cleaning after fire damage
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Ready to book
- boltThe caller says a fire has happened at a specific address in your territory
- boltThe inquiry names an insurer, agent or claim stage
- boltThe person asks about board-up, contents pack-out or cleaning scope
- boltA property manager or adjuster requests a scope of work or vendor details
What drives their decision
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Whether the company communicates clearly and kindly in the first contact
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Evidence of training in fire, smoke and soot cleaning
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Ability to handle board-up, cleaning and rebuild, or to coordinate them clearly
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Experience documenting losses for the insurer
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Reviews from local families or businesses in similar situations
How we capture intent
search
Fire-specific search intent
Pages and ads for smoke, soot, board-up, contents and rebuild searches, kept separate from water damage.
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Local service-area presence
Accurate local pages and a maintained Google Business Profile for the areas you serve.
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Tracked calls and forms
Call tracking and form capture that tag each inquiry by service line and source.
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Referral partner content
Pages for agents, adjusters and property managers explaining your process and how to reach your intake team.
my_locationThe cities, counties and ZIP codes your crews serve on a realistic response time, with extra attention to the places where you have local reviews and referral partners.
Our Fire Damage Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Fire Damage marketing services
search
SEO for Fire Damage
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "fire damage restoration near me"
- checkClear answers to questions people ask when comparing options like "smoke and soot cleanup after kitchen fire"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Fire Damage
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "fire damage restoration near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Fire Damage
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how fire damage customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Fire Damage
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "board up service after house fire" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Pages for board-up, soot and smoke cleaning, contents and rebuild, each written for its own situation
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Inquiries from the counties and cities your crews can genuinely reach
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Careful messaging that respects people who have lost part of their home
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Tracking that shows which search led to a file opened
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A clear line between what you do yourself and what you refer out
This is fire damage marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about fire damage marketing? We have got honest answers.
Who is this fire damage marketing for?
Owners and marketing leads at US fire and smoke restoration companies. It is not written for property owners looking for soot cleaning tips, and it makes no promise about any particular result.
Can you advertise board-up separately from rebuild?
Yes, when your company staffs both. Board-up is time-sensitive and often arranged the same day, while rebuild is a longer, planning-driven decision. Separate pages set the right expectations and keep intake questions relevant.
How do you handle people who have just had a fire?
Calmly. Copy is plain and respectful, with no fear tactics and no countdown language. We never target anyone on the basis of a personal loss, and we make the next step obvious and easy.
Do you invent an around-the-clock phone line?
No. We only publish contact details that belong to your company, and coverage is described by the cities and counties your crews reach. Fake local pins damage trust with search engines and with families.
How does IICRC come into it?
We name IICRC training where your firm holds it and can show it, for example in fire and smoke work. If it is not held, we leave it out. Certification statements are the firm's to confirm.
What about insurance and public adjusters?
We explain the process in general terms and never imply that your company can secure coverage or a settlement. Insurance decisions belong to the carrier and the property owner. Your team handles documentation and estimates with the tools you already use.
How long until fire-related marketing pays off?
Paid search can produce inquiries within days, though tuning takes weeks and fire search volume is modest in many markets. SEO builds over months. We do not promise rankings or job counts.
Should we run ads after local fire events?
Not by chasing individual incidents. Ads that follow a specific fire can look opportunistic and may breach platform rules. Steady, accurate visibility across your territory is more respectful and more useful.
Do you help with contents cleaning and pack-out services?
Yes, if you provide them. We create service pages that describe contents handling, storage and return using your real process and equipment, and we track those inquiries separately.
Who is responsible for licensing and advertising compliance?
Your company. State contractor licensing, privacy and advertising rules vary, and you remain responsible for meeting them. We write from details you confirm and flag anything that looks unsupported.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Review Your Fire Damage Inquiries
If you run a US fire damage restoration company and want inquiries your crews can staff, talk to us about search, ads and tracking built for your territory.