Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Water, Fire and Storm Restoration
Storm Damage Restoration Marketing
For Wind, Hail and Surge Work
When the weather hits, owners and carriers call the storm restoration firm that was ready before the first gust. We bring those wind, hail and surge calls to your crews, inside the territory you can actually reach.
We build the search, ads and tracking, measured by files opened, not clicks.
handshake verified star
Trusted by storm damage restoration companies to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
For owners and marketing leads at US storm damage restoration companies who want to be ready for wind, hail and flood events in the places their crews can actually reach.
check_circle Storm and water restoration firms in Gulf, Atlantic and inland metros that see recurring severe weather
check_circle Companies offering roof tarping, wind and hail mitigation and interior drying
check_circle Firms working through carrier programs and third-party administrators after large weather events
check_circle Local established contractors competing with out-of-area storm crews
check_circle Multi-service restorers with capacity to scale a response team up and down
Who buys, and what they search
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Who you are marketing to
- personHomeowners with wind damage, a tarped roof or storm water inside the house
- personProperty managers and building owners with several buildings hit by the same event
- personBusiness owners in retail, restaurants and offices who need to reopen
- personInsurance agents and adjusters recommending a local vendor after an event
- personCoastal and low-lying property owners worried about surge flooding
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What buyers search for
searchroof tarping after storm near mesearchstorm damage restoration companysearchhail damage water leak ceilingsearchflood water removal after hurricanesearchwho to call for wind damage to my house
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Ready to book
- boltThe inquiry describes a specific storm event and a property address in your territory
- boltThe caller mentions a claim, a carrier or an adjuster visit date
- boltThe property has active water intrusion or an open roof needing quick protection
- boltA property manager reports several units or buildings affected at once
What drives their decision
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A local company with a verifiable history, not an unknown out-of-area crew
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Clear explanation of what happens first, such as tarping, drying and documentation
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Willingness to work with the insurer and document the loss
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Honest talk about when the crew can arrive during a busy period
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Recent reviews from nearby storm customers
How we capture intent
search
Storm-specific search
Pages and campaigns for tarping, wind, hail and surge searches, prepared ahead of the season.
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Established local presence
Accurate local profiles and city content that show real history in the areas you serve.
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Tracked calls and forms
Call tracking and form capture that tag each inquiry by event, service and source.
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Capacity-aware ads
Budgets, schedules and messages that can widen or pause as your crews fill or free up.
my_locationThe metros named on this page: Houston, Miami, Dallas, Chicago, Tampa, Orlando, Jacksonville, New Orleans, Charleston and Cape Coral, plus surrounding counties your crews genuinely reach. We create city content only for places on that list.
Our Storm Damage Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Storm Damage marketing services
search
SEO for Storm Damage
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "roof tarping after storm near me"
- checkClear answers to questions people ask when comparing options like "storm damage restoration company"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Storm Damage
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "roof tarping after storm near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Storm Damage
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how storm damage customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Storm Damage
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "hail damage water leak ceiling" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Storm pages ready before the season instead of built during a scramble
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Inquiries from the metros where your crews can respond
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Separate handling of roof tarping, wind and hail, and flood surge searches
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Local trust signals that distinguish an established firm from out-of-area storm crews
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Tracking that shows which searches became files during and after an event
This is storm damage marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about storm damage marketing? We have got honest answers.
Who is this storm damage marketing for?
Owners and marketing leads at US storm damage restoration companies handling wind, hail, roof and flood surge work. It is not a homeowner guide to tarping a roof, and it promises no particular result.
Which cities do you name on this page?
Houston, Miami, Dallas, Chicago, Tampa, Orlando, Jacksonville, New Orleans, Charleston and Cape Coral. We build city content only for places on that list where your firm can respond, and we do not invent local pages elsewhere.
How do you prepare for a storm season?
We build pages, tracking and campaign structure in the quiet months, agree capacity rules with your team and test that forms, calls and pages hold up under load. Preparation matters more than reaction once weather arrives.
How do you handle surges in demand?
We build capacity switches: budgets, schedules and messages that can be narrowed or paused when crews are full. Ads that promise availability you cannot deliver waste money and hurt reviews.
How do you separate a local firm from storm chasers?
We put established local facts first: your history in the area, your real reviews, your credentials and your true coverage. We do not fake local presence, and we do not use fear.
How is flood and surge work different?
Flood and surge searches often involve a different insurance situation, since flood coverage is commonly separate from standard homeowners coverage. Pages explain your process without predicting what any policy will pay.
Do you invent an around-the-clock phone number?
No. We publish only contact details that belong to your company and describe coverage by the metros your crews can reach. Invented local pins harm trust, especially after a major event.
How does IICRC come into it?
We name IICRC training where your firm holds it and can show it. If technicians are not certified, we leave it out and focus on what your crews do. Certification statements are the firm's to confirm.
How do you measure results after an event?
By calls, forms and files opened, tied to the search or ad that started them and reconciled with your own records after the event. Clicks and call counts are context, not the goal.
Who is responsible for licensing and advertising compliance?
Your company. State contractor licensing, roofing-related rules where they apply, privacy and advertising requirements vary, and you remain responsible for them. We write from details you confirm.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Get Ready for Your Next Storm Season
If you run a US storm damage restoration company and want to be found by the right customers when weather hits, talk to us about a plan built around your territory and capacity.