Conversion Tracking (Pixel + CAPI)
So You Actually Know What's Working.

Without accurate tracking you cannot improve results or grow safely. We make sure every important action is counted and credited to the right ad.

We set up the Meta Pixel and the Conversions API, match tracking events to real results, record what each lead or sale is worth, and connect your CRM, so you can see what every dollar spent brought back.

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98%+

Tracking Accuracy

4.1×

Average ROAS

↓ 38%

Lower CPL

120+

US Clients

The Cost of Broken Tracking

What Goes Wrong

Missing or duplicate events
No tracking sent from your server (the Conversions API)
The wrong actions chosen as the main goal
No lead or order values, so true return on ad spend is unknown
No connection to CRM or offline sales

The Impact

When tracking is broken, Meta learns from bad data. You aim at the wrong results, grow campaigns that are not actually profitable, and cannot show your team or investors what your ad spend is worth.

What We Set Up

Pixel + CAPI Foundation

We install the Meta Pixel correctly and set up the Conversions API (CAPI), which sends data from your server. We remove duplicate events so Meta gets the most accurate data possible.

Event Mapping & Prioritization

We match tracking events to your real business results and set the right order of importance, so Meta aims for what matters, such as qualified leads or purchases, not just any form submission.

Value & Offline Tracking

We pass order values to Meta so you can see your true return on ad spend, and import sales made offline from your CRM so you see the full picture of the revenue your ads bring in.

The Details

Implementation

Pixel Placement: We ensure the base pixel is loaded correctly on all pages and that standard events fire at the right moments (ViewContent, AddToCart, InitiateCheckout, Purchase, Lead, etc.).
Conversions API (CAPI): We set up sending of events from your server, either through your website's back end or a partner tool (such as server-side Google Tag Manager). Customer details are scrambled (hashed) for privacy, which also helps Meta match them.
Deduplication: We set up duplicate removal so Meta does not count the same event twice when it arrives from both the browser and the server.
Enhanced Conversions: We turn on enhanced matching, which sends scrambled customer details (email, phone, and so on) so Meta can credit the right ad more accurately.

Business Alignment

Event Prioritization: We decide with you which actions Meta should aim for, such as a qualified lead rather than any form submission, and set them up correctly in Meta.
Value Tracking: We send real order or lead values, so Meta can look for higher-value customers and not just more of them.
Offline Conversions: We import closed sales, qualified opportunities, and other offline results from your CRM, so Meta learns from real business outcomes.
Regular Audits: We monitor event quality in Meta Events Manager and fix issues as the platform and browser privacy changes evolve.

Our Tracking Setup Process

Current Setup Audit

We review your existing pixel, events, CAPI configuration, and data quality in Meta Events Manager and your CRM.

Event Mapping

We map every important business action to the correct Meta events and define clear prioritization based on your sales process.

Technical Implementation

We install or fix the Pixel, set up CAPI (usually through server-side Google Tag Manager or a direct link), and turn on enhanced matching.

Value & Offline Setup

We enable value tracking and set up imports for offline conversions from your CRM or sales system.

Testing & Validation

We run test events, verify data in Meta, and confirm everything matches between the browser, server, and your backend.

Documentation & Handover

You receive clear documentation of the setup and a process for ongoing monitoring and maintenance as Meta updates requirements.

FAQ

Common questions

What to know before you get started.

What are the Meta Pixel and the Conversions API? expand_more

The Meta Pixel is a small piece of code on your website that tells Meta when someone views a page, fills in a form, or buys. The Conversions API sends the same information straight from your website's server to Meta, so it is not lost when a browser or ad blocker stops the Pixel. We set up both, so Meta gets a fuller picture.

How long does tracking setup take? expand_more

Basic website tracking usually takes 1 to 2 weeks. Connecting your CRM so closed sales flow back to Meta takes longer, often 2 to 4 weeks, depending on your systems. We test every event before we call it finished.

Do I need a developer to set this up? expand_more

Not always. Many fixes can be made through Google Tag Manager or a partner tool without changing your site. Server-side tracking and CRM links sometimes need a little developer time, and we tell you up front if yours does.

What is the first step? expand_more

A free audit. We check your current Pixel, events, and Conversions API setup in Meta Events Manager and compare the numbers with your CRM. You then get a list of what is broken, what is missing, and what to fix first.

How do you know the tracking is correct? expand_more

We run test events and check that the same lead shows up once in your browser, in Meta, and in your own records. After launch we keep watching event quality in Meta Events Manager. Meta's numbers will rarely match your records exactly, but they should be close and stay steady.

Should I fix tracking before I spend more on ads? expand_more

In most cases, yes. If Meta is learning from missing or duplicate data, extra budget just teaches it the wrong lessons. Fixing tracking is a one-off job, and it makes every later month of ad spend easier to judge.

Will I get a record of what was set up? expand_more

Yes. You get clear documentation of every event, what it means, and where it fires. You also get a simple process for checking it as Meta and browsers change their privacy rules, so your team can see exactly what was built.

Can closed sales be sent back to Meta from my CRM? expand_more

Yes. We import closed sales and qualified leads from your CRM back to Meta, so it learns from real business results and not just form fills. You can then see which ads led to actual revenue.

Do you require long-term contracts? expand_more

We prefer ongoing partnerships because Meta and your business change constantly. Project work is available for audits and setups.

How do we get started? expand_more

Book a free audit. We will review your account, show specific opportunities, and outline a clear 30 to 90 day plan with expected impact.

Marketing from $500 USD a month

Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.

Starting at

$500 USD per month

Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.

Get a Free Audit

What $500 a month covers

Pages
Included
Pages built around the searches your buyers actually type.
Search and ads
Included
Search and ads aimed at people ready to inquire.
Tracking
Included
Calls, forms and bookings tagged to the search, ad or page behind them.

Our team

The same people on the audit and on the work

Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.

Martin

Founder, strategy and audits

Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.

Yoana

Social and app development

Shapes social strategy and builds practical app experiences that turn attention into action.

Mike

SEO

Owns technical, local and content SEO so the right buyers find you when demand is highest.

Robert

Paid media

Plans and manages paid search and social campaigns around qualified leads.

Elmer

Analytics

Connects tracking, attribution and reporting so decisions are based on revenue-quality data.

Dino

Design

Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.

Certified and experienced

Certified where it matters. Accountable for the outcome.

Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.

Google AdsCertified

Google AnalyticsCertified

Google Tag ManagerCertified

Operating since 2010Proven experience

Conversion Tracking (Pixel + CAPI)So You Actually Know What's Working.