Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Remarketing & Retargeting Funnels
That Turn Warm Traffic Into Revenue.
Most buyers need more than one reminder. We build follow-up ad sequences that bring people back and help close the sale.
We show follow-up ads to groups of your past visitors, use ads that show the exact products they viewed, and coordinate with email and text messages. This wins back sales from website visitors, video viewers, and people who left items in their cart.
Get a Free Retargeting Audit arrow_forward↓ 38%
Lower CPL
↑ 2.8×
Lead Volume
4.1×
Average ROAS
120+
US Clients
Why Most Retargeting Is Inefficient
Common Mistakes
- Same creative shown to everyone who visited the site
- No limit on how often one person sees the same ad, so people tire of it
- Retargeting people who already bought
- No link to follow-up emails and text messages
- Audiences so broad that they include people who have never heard of you
Our Philosophy
Follow-up ads should feel helpful, not creepy. That means the right message, for the right person, at the right time. We group people by what they did and how interested they seem, show them ads that match, and coordinate with email and text messages so every contact moves the person one step closer to buying.
What We Do
Audience Segmentation
We create separate groups for site visitors (by how many pages they viewed), video viewers (by how much they watched), people who left items in a cart, people who started a lead form, and past buyers (left out, or shown other products).
Dynamic Creative
Ads showing the exact products someone looked at, a reminder with a deadline for people who left items in a cart, proof from other customers for people who engaged, and related products for recent buyers.
Cross-Channel Coordination
We link Meta follow-up ads with email and text message sequences, so people get a consistent message across channels and not the same thing repeated.
The Details
Audience Building
- Website Custom Audiences: Grouped by which pages they visited, how long they stayed, how many pages they viewed, and what they did. We leave out buyers and visitors who have already seen plenty of ads.
- Video View Audiences: People who watched at least half, or nearly all, of a video. We show them ads and offers for people who are more interested.
- Engagement Audiences: People who engaged with your Instagram or Facebook content in the last 30-90 days.
- Lookalikes from Converters: We build lookalike audiences from buyers and your highest-spending customers to find new people, then keep the original buyers out of the follow-up ads.
Creative & Frequency Strategy
- Dynamic Product Ads: For people who browsed, we show the exact products they viewed, with proof from other customers and a reason to act soon.
- Frequency Capping: We set rules to limit how often someone sees the same ad, and we swap in new ads regularly.
- Sequencing: Different ads and offers for days 1 to 3, days 4 to 7, days 8 to 14, and later, so the message moves on.
- Cross-Channel Sync: We use campaign tags (UTMs) and CRM labels so email and text messages know what the person saw on Meta and can pick up from there.
Our Retargeting Process
01
Audience & Behavior Audit
We review your current audiences, tracking events, and past follow-up ads, and find where groups or ads are missing.
02
Audience Architecture
We build audiences based on what people did (site visits, video views, engagement) and leave out recent buyers and visitors who have seen plenty of ads.
03
Creative & Sequence Development
We create ads for each group and plan a message sequence that changes over time and works alongside email and text messages.
04
Launch & Frequency Rules
Campaigns launch with proper frequency caps and exclusion logic. We monitor closely in the first weeks.
05
Ongoing Optimization
Weekly reviews of performance by audience segment and creative. We refresh assets and adjust bids based on real results.
06
Cross-Channel Integration
We sync with your email and SMS platforms so every channel knows what the prospect has seen and can continue the journey.
FAQ
Common questions
What to know before you get started.
What is remarketing, or retargeting?
It means showing ads to people who have already visited your website, watched your videos, or started a form. Most buyers need more than one reminder before they act, so these ads bring them back.
How do you decide who sees which ad?
We split people by what they did. Someone who looked at one page sees a different ad from someone who left items in a cart or started a lead form. We also group people by how much of a video they watched, and by whether they engaged with your Facebook or Instagram content in the last 30 to 90 days.
How do you avoid showing ads to people who already bought?
We leave recent buyers out of the follow-up ads. If it suits your business, we can run a separate ad for them that offers something else to buy.
How often will people see my ads?
We set limits on how often one person sees the same ad and rotate fresh ads regularly. The goal is for follow-up ads to feel helpful, not annoying.
What does a retargeting sequence look like?
The message changes over time. We use different ads and offers for days 1 to 3, days 4 to 7, days 8 to 14, and later, so the message moves on while a person is still deciding.
Does retargeting work with email and text messages?
Yes. We link Meta with your email and text message tools, so someone who left a cart sees matching messages in both places. Campaign tags let those tools know what the person saw on Meta.
Do I need a lot of website traffic for this to work?
Retargeting needs people to retarget, so very small sites have small audiences. We check your audience sizes in the audit and tell you honestly whether retargeting is worth it yet, or whether you should first bring in more visitors.
What are lookalike audiences?
A lookalike audience is a group of people who resemble your best customers. We build them from your buyers and high-value customers to find new people, and we keep your actual buyers out of the follow-up ads.
Do you require long-term contracts?
We prefer ongoing partnerships because Meta and your business change constantly. Project work is available for audits and setups.
How do we get started?
Book a free audit. We will review your account, show specific opportunities, and outline a clear 30 to 90 day plan with expected impact.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓