Remarketing & Retargeting Funnels
That Turn Warm Traffic Into Revenue.for the UK

Built for UK owner-led businesses competing in British search. Most buyers need more than one reminder. We build follow-up ad sequences that bring people back and help close the sale.

We show follow-up ads to groups of your past visitors, use ads that show the exact products they viewed, and coordinate with email and text messages. This wins back sales from website visitors, video viewers, and people who left items in their cart in the UK.

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↓ 38%
Lower CPL
↑ 2.8×
Lead Volume
4.1×
Average ROAS
120+
Clients

Why Most Retargeting Is Inefficient

Common Mistakes

  • Same creative shown to everyone who visited the site in the UK
  • No limit on how often one person sees the same ad, so people tire of it in the UK
  • Retargeting people who already bought
  • No link to follow-up emails and text messages
  • Audiences so broad that they include people who have never heard of you in the UK

Our Philosophy

Follow-up ads should feel helpful, not creepy. That means the right message, for the right person, at the right time. We group people by what they did and how interested they seem, show them ads that match, and coordinate with email and text messages so every contact moves the person one step closer to buying in the UK.

What We Do

Audience Segmentation

We create separate groups for site visitors (by how many pages they viewed), video viewers (by how much they watched), people who left items in a cart, people who started a lead form, and past buyers (left out, or shown other products) in the UK.

Dynamic Creative

Ads showing the exact products someone looked at, a reminder with a deadline for people who left items in a cart, proof from other customers for people who engaged, and related products for recent buyers in the UK.

Cross-Channel Coordination

We link Meta follow-up ads with email and text message sequences, so people get a consistent message across channels and not the same thing repeated in the UK.

The Details

Audience Building

  • Website Custom Audiences: Grouped by which pages they visited, how long they stayed, how many pages they viewed, and what they did. We leave out buyers and visitors who have already seen plenty of ads in the UK.
  • Video View Audiences: People who watched at least half, or nearly all, of a video. We show them ads and offers for people who are more interested in the UK.
  • Engagement Audiences: People who engaged with your Instagram or Facebook content in the last 30-90 days in the UK.
  • Lookalikes from Converters: We build lookalike audiences from buyers and your highest-spending customers to find new people, then keep the original buyers out of the follow-up ads in the UK.

Creative & Frequency Strategy

  • Dynamic Product Ads: For people who browsed, we show the exact products they viewed, with proof from other customers and a reason to act soon in the UK.
  • Frequency Capping: We set rules to limit how often someone sees the same ad, and we swap in new ads regularly in the UK.
  • Sequencing: Different ads and offers for days 1 to 3, days 4 to 7, days 8 to 14, and later, so the message moves on in the UK.
  • Cross-Channel Sync: We use campaign tags (UTMs) and CRM labels so email and text messages know what the person saw on Meta and can pick up from there in the UK.

Our Retargeting Process

01

Audience & Behavior Audit

We review your current audiences, tracking events, and past follow-up ads, and find where groups or ads are missing in the UK.

02

Audience Architecture

We build audiences based on what people did (site visits, video views, engagement) and leave out recent buyers and visitors who have seen plenty of ads in the UK.

03

Creative & Sequence Development

We create ads for each group and plan a message sequence that changes over time and works alongside email and text messages in the UK.

04

Launch & Frequency Rules

Campaigns launch with proper frequency caps and exclusion logic. We monitor closely in the first weeks in the UK.

05

Ongoing Optimization

Weekly reviews of performance by audience segment and creative. We refresh assets and adjust bids based on real results in the UK.

06

Cross-Channel Integration

We sync with your email and SMS platforms so every channel knows what the prospect has seen and can continue the journey in the UK.

FAQ

Common questions

Answers for businesses in the UK.

What is remarketing, or retargeting? expand_more
It means showing ads to people who have already visited your website, watched your videos, or started a form. Most buyers need more than one reminder before they act, so these ads bring them back in the UK.
How do you decide who sees which ad? expand_more
We split people by what they did. Someone who looked at one page sees a different ad from someone who left items in a cart or started a lead form. We also group people by how much of a video they watched, and by whether they engaged with your Facebook or Instagram content in the last 30 to 90 days in the UK.
How do you avoid showing ads to people who already bought? expand_more
We leave recent buyers out of the follow-up ads. If it suits your business, we can run a separate ad for them that offers something else to buy in the UK.
How often will people see my ads? expand_more
We set limits on how often one person sees the same ad and rotate fresh ads regularly. The goal is for follow-up ads to feel helpful, not annoying in the UK.
What does a retargeting sequence look like? expand_more
The message changes over time. We use different ads and offers for days 1 to 3, days 4 to 7, days 8 to 14, and later, so the message moves on while a person is still deciding in the UK.
Does retargeting work with email and text messages? expand_more
Yes. We link Meta with your email and text message tools, so someone who left a cart sees matching messages in both places. Campaign tags let those tools know what the person saw on Meta in the UK.
Do I need a lot of website traffic for this to work? expand_more
Retargeting needs people to retarget, so very small sites have small audiences. We check your audience sizes in the audit and tell you honestly whether retargeting is worth it yet, or whether you should first bring in more visitors in the UK.
What are lookalike audiences? expand_more
A lookalike audience is a group of people who resemble your best customers. We build them from your buyers and high-value customers to find new people, and we keep your actual buyers out of the follow-up ads in the UK.
Do you require long-term contracts? expand_more
We prefer ongoing partnerships because Meta and your business change constantly. Project work is available for audits and setups in the UK.
How do we get started? expand_more
Book a free audit. We will review your account, show specific opportunities, and outline a clear 30 to 90 day plan with expected impact in the UK.

Marketing from $500 USD a month

Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in the UK.

Starting at

$500 USD per month

Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in the UK.

Get a Free Audit

What $500 a month covers

  • Pages

    Included

    Pages built around the searches your buyers actually type in the UK.

  • Search and ads

    Included

    Search and ads aimed at people ready to enquire in the UK.

  • Tracking

    Included

    Calls, forms and bookings tagged to the search, ad or page behind them in the UK.

Our team

The same people on the audit and on the work

Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in the UK.

Martin, Founder, strategy and audits in the UK

Martin

Founder, strategy and audits

Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in the UK.

Yoana, Social and app development in the UK

Yoana

Social and app development

Shapes social strategy and builds practical app experiences that turn attention into action in the UK.

Mike, SEO in the UK

Mike

SEO

Owns technical, local and content SEO so the right buyers find you when demand is highest in the UK.

Robert, Paid media in the UK

Robert

Paid media

Plans and manages paid search and social campaigns around qualified leads in the UK.

Elmer, Analytics in the UK

Elmer

Analytics

Connects tracking, attribution and reporting so decisions are based on revenue-quality data in the UK.

Dino, Design in the UK

Dino

Design

Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in the UK.

Certified and experienced

Certified where it matters. Accountable for the outcome in the UK.

Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in the UK.

Google AdsCertified
Google AnalyticsCertified
Google Tag ManagerCertified
Operating since 2010Proven experience