The audit
Free · $0
Lab scores and the yearly hosting line at no charge.
Headless CMS
Headless performance: fast HTML in front of a slow API
Headless means two bills and two TTFBs. The API can be fine while the frontend still ships a 7 second LCP. We cache HTML at the edge, slim the client, and keep the CMS you already pay for.
The Headless performance audit is free. Typical website hosting is $150 to $500 a year. That is their invoice. When the public site does not need that host, you save up to $500 a year.
Get a free website performance audit arrow_forwardTypical hosting
$150-$500/yr
What website hosting usually costs. Their bill, not ours.
You can save
Up to $500/yr
When live-site origin goes to $0 on pages plus a form.
Any CMS
Keep your stack
We start on Headless. No forced rebuild.
You pay now
$150-$500/year
Typical website hosting. WordPress cPanel, Wix, Webflow, or a small VPS.
Live site after
$0 origin
Pages plus a form on the edge. Mail and checkout stay where they belong.
You save
Up to $500/year
Every year the public site no longer needs that host.
Why speed is worth it
Not just a cheaper host. More of the traffic you already have.
A snappy CMS dashboard does not help if the shopper waits 7 seconds for the hero. Headless speed is conversion on the public URL.
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Better conversion rates
A few extra seconds on mobile is enough for a form, demo, or add-to-cart to never happen. Faster LCP and a stable layout give the offer a chance to be read and clicked.
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Lower bounce rates
If the first screen takes 6 to 8 seconds, most mobile visits never become a session you can remarket. Cut that wait and you keep more of the traffic you already paid for.
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More engagement
Time on page, scroll depth, and second-page views rise when the UI is usable in the first two seconds. People who can tap, tap.
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Ads you already buy work harder
Google Ads and Meta charge the click either way. A faster landing URL means more of that click can convert instead of bouncing back to the SERP or the feed.
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Search keeps the ranking you paid for
Core Web Vitals are ranking inputs. A stable, fast page is easier to crawl, easier to index, and less likely to lose the click after it ranks.
savings
Plus the yearly hosting cut
Typical website hosting is $150 to $500 a year. When the public site is pages plus a form, origin can go to $0. Save up to $500 a year on top of the conversion work.
Keep more of the clicks you buy
Paid sessions stop dying on a blank first paint.
More forms and carts complete
The offer is on screen while intent is still there.
People stay long enough to read
Scroll and next-page views instead of an instant back.
Proof you can screenshot
Lab scores on the same URLs. Bounce and conversions you already track in GA4.
What slows Headless
The usual drag on Headless sites
speed
SSR or SSG that still waits on a cold CMS API every request.
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A JS frontend that fetches in the browser instead of at build or at the edge.
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Media from the CMS at original size.
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Two regions: CMS in one, frontend in another, no cache in between.
How we help
Headless speed work we actually do
1
ISR, static generation, or edge cache for public URLs.
2
Stale-while-revalidate on the API so editors still publish.
3
Image CDN in front of CMS media.
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Hosting: typical public origin we see is $150 to $500 a year. We keep the CMS. We stop the frontend from being a second slow origin.
Headless specifics
Built for this platform, not a generic speed plugin
Frontend is the LCP
The CMS dashboard can be fast while shoppers wait 7 seconds. We put published content in the HTML.
Keep the CMS
Sanity, Contentful, Strapi, or WordPress as an API. Editors keep preview. We do not sell a new CMS to start.
ISR and cache
Publish revalidates the path that changed. Preview cookies never disable CDN for shoppers.
Yearly hosting
Typical public origin we see is $150 to $500 a year. Save up to $500 a year when shopper HTML is cached or static and the CMS stays for editors.
How a job runs
Four steps. Faster pages, more of the clicks you already pay for.
01
Free audit
Send the URL. In about 48 hours you get lab scores, bounce risk on the URLs ads hit, what you pay the host, and what to cut. $0.
02
Fix in staging
Images, scripts, cache, and the cheap cuts first. You preview. Nothing is live until you say so.
03
Prove it
Mobile and desktop PageSpeed on the same URLs. Then you compare bounce and conversions in the analytics you already have.
04
Cut the yearly bill
If the public site is pages plus a form, live-site origin can go to $0. Save up to $500 a year. Mail stays until you cancel.
Questions
Headless performance FAQs
Is the headless audit free?expand_more
Yes. $0. Typical public origin we see is $150 to $500 a year.
Which CMS?expand_more
Sanity, Contentful, Strapi, WordPress headless, custom. The frontend is usually where LCP dies.
How much can we save?expand_more
Up to $500 a year when shopper HTML is cached or static. Editors keep the CMS.
Preview for editors?expand_more
Yes. Preview stays dynamic. Public URLs stay cached.
Do we have to go static?expand_more
Not always. Edge cache plus a thinner client is enough for many catalogs.
Will you replace our CMS?expand_more
Not unless you ask. We keep the CMS you trained editors on.
Does speed actually lift conversions and cut bounce?expand_more
Speed does not rewrite a weak offer. It stops the offer from dying in the first seconds. Faster LCP and lower TBT usually mean lower bounce and more form, call, or cart events on the same traffic. We show lab scores. You watch bounce and conversions in GA4. We do not invent a lift percentage.
Send the Headless URL. The audit is free.
$0 to see lab scores, bounce risk on the URLs ads hit, and the $150 to $500 a year hosting line. Then conversions, engagement, and up to $500 a year back when origin can go to $0.
Get a free website performance audit arrow_forward