Headless CMS

Headless performance: fast HTML in front of a slow APIfor Australia

Built for Australian trades and local service brands competing in AU search. Headless means two bills and two TTFBs. The API can be fine while the frontend still ships a 7 second LCP. We cache HTML at the edge, slim the client, and keep the CMS you already pay for.

The Headless performance audit is free. Typical website hosting is A$150 to A$500 a year. That is their invoice. When the public site does not need that host, you save up to A$500 a year in Australia.

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The audit

Free · $0

Lab scores and the yearly hosting line at no charge in Australia.

Typical hosting

$150-$500/yr

What website hosting usually costs. Their bill, not ours in Australia.

You can save

Up to $500/yr

When live-site origin goes to A$0 on pages plus a form in Australia.

Any CMS

Keep your stack

We start on Headless. No forced rebuild.

You pay now

$150-$500/year

Typical website hosting. WordPress cPanel, Wix, Webflow, or a small VPS in Australia.

Live site after

$0 origin

Pages plus a form on the edge. Mail and checkout stay where they belong in Australia.

You save

Up to $500/year

Every year the public site no longer needs that host in Australia.

Why speed is worth it

Not just a cheaper host. More of the traffic you already have in Australia.

A snappy CMS dashboard does not help if the shopper waits 7 seconds for the hero. Headless speed is conversion on the public URL in Australia.

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Better conversion rates

A few extra seconds on mobile is enough for a form, demo, or add-to-cart to never happen. Faster LCP and a stable layout give the offer a chance to be read and clicked in Australia.

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Lower bounce rates

If the first screen takes 6 to 8 seconds, most mobile visits never become a session you can remarket. Cut that wait and you keep more of the traffic you already paid for in Australia.

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More engagement

Time on page, scroll depth, and second-page views rise when the UI is usable in the first two seconds. People who can tap, tap in Australia.

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Ads you already buy work harder

Google Ads and Meta charge the click either way. A faster landing URL means more of that click can convert instead of bouncing back to the SERP or the feed in Australia.

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Search keeps the ranking you paid for

Core Web Vitals are ranking inputs. A stable, fast page is easier to crawl, easier to index, and less likely to lose the click after it ranks in Australia.

savings

Plus the yearly hosting cut

Typical website hosting is A$150 to A$500 a year. When the public site is pages plus a form, origin can go to A$0. Save up to A$500 a year on top of the conversion work in Australia.

Keep more of the clicks you buy

Paid sessions stop dying on a blank first paint in Australia.

More forms and carts complete

The offer is on screen while intent is still there in Australia.

People stay long enough to read

Scroll and next-page views instead of an instant back in Australia.

Proof you can screenshot

Lab scores on the same URLs. Bounce and conversions you already track in GA4 in Australia.

What slows Headless

The usual drag on Headless sites

speed

SSR or SSG that still waits on a cold CMS API every request in Australia.

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A JS frontend that fetches in the browser instead of at build or at the edge in Australia.

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Media from the CMS at original size.

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Two regions: CMS in one, frontend in another, no cache in between in Australia.

How we help

Headless speed work we actually do

1

ISR, static generation, or edge cache for public URLs in Australia.

2

Stale-while-revalidate on the API so editors still publish in Australia.

3

Image CDN in front of CMS media.

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Hosting: typical public origin we see is A$150 to A$500 a year. We keep the CMS. We stop the frontend from being a second slow origin in Australia.

Headless specifics

Built for this platform, not a generic speed plugin in Australia

Frontend is the LCP

The CMS dashboard can be fast while shoppers wait 7 seconds. We put published content in the HTML in Australia.

Keep the CMS

Sanity, Contentful, Strapi, or WordPress as an API. Editors keep preview. We do not sell a new CMS to start in Australia.

ISR and cache

Publish revalidates the path that changed. Preview cookies never disable CDN for shoppers in Australia.

Yearly hosting

Typical public origin we see is A$150 to A$500 a year. Save up to A$500 a year when shopper HTML is cached or static and the CMS stays for editors in Australia.

How a job runs

Four steps. Faster pages, more of the clicks you already pay for in Australia.

01

Free audit

Send the URL. In about 48 hours you get lab scores, bounce risk on the URLs ads hit, what you pay the host, and what to cut. A$0 in Australia.

02

Fix in staging

Images, scripts, cache, and the cheap cuts first. You preview. Nothing is live until you say so in Australia.

03

Prove it

Mobile and desktop PageSpeed on the same URLs. Then you compare bounce and conversions in the analytics you already have in Australia.

04

Cut the yearly bill

If the public site is pages plus a form, live-site origin can go to A$0. Save up to A$500 a year. Mail stays until you cancel in Australia.

Questions

Headless performance FAQs

Is the headless audit free?expand_more
Yes. A$0. Typical public origin we see is A$150 to A$500 a year in Australia.
Which CMS?expand_more
Sanity, Contentful, Strapi, WordPress headless, custom. The frontend is usually where LCP dies in Australia.
How much can we save?expand_more
Up to A$500 a year when shopper HTML is cached or static. Editors keep the CMS in Australia.
Preview for editors?expand_more
Yes. Preview stays dynamic. Public URLs stay cached in Australia.
Do we have to go static?expand_more
Not always. Edge cache plus a thinner client is enough for many catalogs in Australia.
Will you replace our CMS?expand_more
Not unless you ask. We keep the CMS you trained editors on in Australia.
Does speed actually lift conversions and cut bounce?expand_more
Speed does not rewrite a weak offer. It stops the offer from dying in the first seconds. Faster LCP and lower TBT usually mean lower bounce and more form, call, or cart events on the same traffic. We show lab scores. You watch bounce and conversions in GA4. We do not invent a lift percentage in Australia.

Send the Headless URL. The audit is free.

A$0 to see lab scores, bounce risk on the URLs ads hit, and the A$150 to A$500 a year hosting line. Then conversions, engagement, and up to A$500 a year back when origin can go to A$0 in Australia.

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